- Family Locator by Life360
- Find My Device by Google
- Cerberus
- Google Maps
How should you improve a video ad’s effectiveness in post production?
- Remove supers so they don’t compete with the audio
- Add closed captions since most viewers will watch with sound off
- Increase the pace and tighten the framing
- Lower the brightness to optimize for mobile device viewing
Which aspect ratios are accepted for image assets in app campaigns
Only images in 1.91:1, 1:1, or 4:5 aspect ratios will serve in your App campaigns.
Image assets that do not conform to these aspect ratios will stop serving and be automatically removed from your ad groups.
How do I promote my YouTube app?
- Create a Content Strategy
- Promote Your App
- Have a Promotional Trailer
- Optimize Your Meta Data
- Optimize Channel Name
- Use Keyword Rich Playlist Titles
- Comment on Related Videos
- Reach Out to Influencers
What is video marketing strategy
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience.
The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
How many ad groups should I have UAC
UAC supports having multiple ad groups; they can be used for running specific and generic comms separately and helps in testing what works better.
In the case of the app having 3 USPs or different offers, it is ideal for running 3 separate ad groups talking about each.
How do I connect my iOS app to Google Ads
In Xcode, install the Google Mobile Ads Swift Package by navigating to File > Add Packages.
Select the version of the Google Mobile Ads Swift Package you want to use.
For new projects, we recommend using the Up to Next Major Version.
How do I promote my game on Google Play?
- Send your game to several publishers
- Beta ready and soft launch
- Work on your ASO
- Send your game to several stores
- Run paid campaigns in social media: Facebook, Instagram, Messenger…
- Google Ads Universal App Campaigns (UAC)
- Display Network Ads
How do I reduce CPI on Google Ads?
- Use Long-Tail Keywords
- Use New Match Types
- Try New Keyword Variations
- Use Negative Keywords
- Change Your Bidding Strategy
- 6.Lower Your Keyword Bids
- Focus on Quality Score
- Make Your Ads More Relevant
What are the 4 goals of marketing
There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.
What are the different tracking methods you can use to set up conversions in Google Ads?
- Track mobile app conversions with Firebase
- Track Android app conversions
- Track iOS app conversions
- Track app conversions using third-party app analytics or third-party click-tracking
What is a good cost-per-click rate
A good CPC (cost per click) rate is determined by your ROI on the spend.
If something costs $1, you want to make at least $1.20 back (at a minimum).
A really good CPC rate would be to get $2 back for every $1 spent.
How do you want to track install volume Google ads?
- Sign in to your Google Ads account
- Click the tools icon
- Under the section labeled “Measurement” click Conversions
- Click the plus button
- Select App from the list of conversion types
- Select Google Play
- Select Installs, and click Continue
- Enter the name of the Android app install you’d like to track
How do I market video content?
- Optimize Your Content
- Craft Effective Thumbnails
- Don’t Forget SEO
- Use Social Media
- Don’t Forget to Share
- Integrate It with Other Marketing
What are the key elements of Google’s ABCDs of effective creative
Google’s ABCDs of effective creative is Research-backed creative guidance. Attract, brand, connect, and direct.
Four small words with serious impact. Using simple, data-backed guidelinesformed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.
How many ad extensions should I use
the individual price extension that you list for each product or service on your ad extension.
You can add up to eight for a single ad. Google recommends using at least three.
What is a Sem strategy
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
Is higher CPC better
Is it better to have a high or low CPC? You always want to have a low CPC.
A low CPC in marketing means you can allow more clicks for your budget, which means more potential leads.
It also ensures that you have a high return on investment (ROI) because you’ll earn much more money back than you spent.
Why is my CPC so high
Since auctions determine ad costs, your CPC directly links to how many competitors you’re bidding against and how high they are willing to bid.
Therefore, the most likely cause of a sharply rising CPC is an increase in platform competition.
How do you fix high CPC
Another solution to high CPC is to bid on keywords where your competitors aren’t.
The more specific you can get with your keywords while still being relevant, the cheaper your cost per click will become because fewer people are bidding.
Are Google Ads SEM
Google ads is a type of SEM An effective SEM campaign always prioritizes running a successful Google Ads campaign.
By virtue of millions of visitors and billions of search queries, the potential of Google is limitless.
Google Ads offers several formats for displaying ads.
How can I improve my CPM?
- Make use of header bidding
- Leverage Audience Data Collected from Website
- Price Floor Optimization
- Increase Ad Viewability
- Choose the right ad formats
- Follow Protocols for the Privacy Laws
- Analyzing Traffic Sources
Which of these accurately captures Google’s Abcds of effective creative
The correct answer is: Research-backed creative guidance.
How do I test Google conversion tracking?
- Sign in to your Google Ads account
- Click the tools icon
- Under “Measurement,” click Conversions
- In the conversion actions table, find the conversion action you want to check in the “Name” column, then look at the “Status” column in that same row
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
What is placement asset customization
Asset customization for placements lets you tailor creative assets to placements on Facebook, Instagram, Audience Network and Messenger.
Use this feature to customize your ads for the audience behavior and best practices of each placement and to make sure your ad can run in as many places as possible.
What is ad creation
Ad creation is the process of developing advertisements to promote a company or its products.
Once created, ads can help a business promote a brand, generate leads and sales, and shape its image.
Many types of advertisements can be created.
What is Google ads CPI
If the checkbox to set a bid is checked, this is called a target cost per install (Target CPI) campaign.
It lets you choose how much you’re willing to pay to acquire a new user for your app.
When you set your bid, you’re telling Google Ads the average amount you’d like to spend each time someone installs your app.
What are the four types of ad assets
HTML5, Image, Video, Text are the four types of ad assets available in Google App campaigns.
What are ad assets
Content that makes up your ad such as headlines, descriptions, and other business information which includes: Address.
Phone number. Store rating.
References
https://support.google.com/google-ads/answer/6167156?hl=en
https://www.imobie.com/support/fix-android-is-starting-optimizing-apps.htm
https://www.winmarketing.co.uk/marketing-strategy/marketing-objectives/
https://school4seo.com/google-ads-apps-certification/in-what-way-do-google-app-campaigns-simplify-the-ad-creation-process/
