Starbuck’s brand equity is built on selling the finest quality coffee and related products, and by providing each customer a unique “Starbucks Experience”, which is derived from supreme customer service, clean and well-maintained stores that reflect the culture of the communities in which they operate, thereby building
Is brand equity tangible or intangible
Brand Equity Definition Tangible and intangible value: This can be tangible value such as revenues and price premiums or intangible value such as awareness and goodwill.
Positive or negative effects: The organization, products, services, and bottom line can benefit or suffer from brand equity.
How could you leverage social media in order to promote your brand and increase customer engagement?
- Have a Social Media Strategy
- Find Your Social Media “Voice”
- Respond and Reward Your Followers on Social Media
- Create a Community on Social Media
- Stay Focused on Customer Service on Social Media
Which two brands should collaborate?
- Cheetos and Forever 21
- Lego and Stranger Things
- McDonald’s and Burger King
- Vans and Harry Potter
- Kentucky Fried Chicken and Cheetos
- Sharpie and Nike
- Doritos and Taco Bell
- American Eagle and Lil Wayne
How can brand equity be lost
Brand equity can also be negative. If a brand has a huge product recall, for example, or is involved in a highly publicized environmental disaster such as the 2010 BP oil spill, some customers actively avoid that brand, and the brand name becomes a liability rather than an asset.
What are the 3 types of brands?
- A corporation or company brand
- A product brand
- A personal brand
What is the risk of leverage
The biggest risk that arises from high financial leverage occurs when a company’s return on ROA does not exceed the interest on the loan, which greatly diminishes a company’s return on equity and profitability.
How does social media leverage marketing?
- Post on relevant social media networks
- Optimize content for each platform
- Be consistent
- Engage followers
- Use influencer marketing
- Pay to promote your posts
- Balance promotional and helpful content
- Offer rewards
How do you measure brand equity
In this method of brand equity measurement, brand value is calculated by first taking the price difference between the branded product and a generic product, and then multiplying the difference with the total branded sales volume.
How do you measure a strong brand
The five criteria are brand awareness, perceived quality, brand loyalty, brand fascination, and innovative capacity.
BrandTrust in its “BrandTrust Performance Monitor” differentiates between the two dimensions awareness and attractiveness.
What is a good leverage ratio
A financial leverage ratio of less than 1 is usually considered good by industry standards.
A leverage ratio higher than 1 can cause a company to be considered a risky investment by lenders and potential investors, while a financial leverage ratio higher than 2 is cause for concern.
How do you leverage an audience?
- 1) Twinning
- 2) Recruitment Refresh
- 3) The Recruitment Games
- 4) Invite Your Audience to Leave a Review
- 5) Team Up With Local Businesses
- 6) Work With Influencers
What are the 7 brand elements?
- Purpose-driven
- Unique
- Knows its target market
- Stays on-brand at all times
- Authentic
- Thick-skinned
How do you leverage content marketing?
- Conduct a market analysis to identify target segments
- Expand your team to handle the larger content workload
- Create buyer personas and research content that meets their needs
- Create content targeted to your new market segments
Citations
https://www.thebalancemoney.com/how-leverage-can-benefit-your-business-398312
https://www.marketingevolution.com/marketing-essentials/what-is-brand-equity-marketing-evolution
https://www.analyticssteps.com/blogs/types-leverage-advantages-and-disadvantages
