As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent.
41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
What is click parallel
Parallel tracking sends customers directly from your ad to your Final url while click measurement happens in the background (without sending them to the tracking URLs first).
Important. Check with your click measurement provider to make sure their system is compatible with parallel tracking.
What is the purpose of URL builder
Generate custom campaign parameters for your advertising URLs. You can create your URLs by hand or you can use a URL generator.
What is the difference between a display URL and a final URL
The webpage address that appears with your ad. Display URLs give people an idea of where they’ll arrive after they click an ad.
The landing page that you define with a final URL tends to be more specific.
For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.
What is the formula for CTR
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks รท impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
What is UTM in SEO
UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns.
Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.
How does Supermetrics work
Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platformwhether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
Supermetrics recognized in G2’s Top 100 Best Software Product awards for 2022.
What is the difference between final URL suffix and tracking template
Tracking template, as explained above, is the URl where you want the ad click to lead.
Here you can specify parameters in the URL to get additional information of the click received.
The final URL suffix is where you can define these parameters, which are later added at the end of your final URL.
What are the five UTM parameters?
- UTM Medium: Think of this as a channel
- UTM Source: The individual site within that channel
- UTM Campaign: The specific campaign that you’re running
- UTM Content: This is an optional field
- UTM Term: Marketers rarely use this field these days
What does UTM mean
UTM is the acronym for Universal Transverse Mercator, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator).
The UTM system consists of 60 zones, each 6-degrees of longitude in width.
What is UTM parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
What are the types of UTM
There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these at the end of their web page URLs before they promote them.
References
https://support.google.com/google-ads/answer/6305348?hl=en
https://neilpatel.com/blog/google-analytics-dashboards/
https://support.google.com/ads/answer/2662922?hl=en-GB
https://www.constantcontact.com/blog/is-google-ads-worth-it-for-small-businesses/
https://www.orbitmedia.com/blog/google-analytics-url-builder/
