Cart-to-detail rate: The number of products added to a shopping cart per number of product-detail views.
Buy-to-detail rate: How many products were purchased per number of product-detail views.
What is an active cart
Active Cart is a Shopify Application that offers store owners another opportunity to differentiate from the giants, like Amazon, Wayfair and, eBay with purchase based incentives.
Active Cart for the first time allows you the store owner to reward users for purchasing with you with Free or Discounted Products!
Is Google Analytics free to use
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
What is cart value
It defines the total sum of all products purchased during an order process. This also includes shipping costs, taxes or discounts.
The more expensive products are, the faster the shopping cart value increases. For example, the shopping cart value is significantly higher for a booked trip than for the purchase of books.
What’s the difference between Google Analytics and Google tag manager
Google Analytics is the tracking tool, while Google Tag Manager is the mediator between your website and the tracking tool.
In other words, Google Analytics collects, stores, and analyzes data. Google Tag Manager sends the data from your website to Google Analytics (or other tools) in the form of Tags.
What is product checkouts in Google Analytics
Product Checkouts is a Metric in Google Analytics under the Ecommerce section. Product Checkouts Definition: Number of times the product was included in the check-out process (Enhanced Ecommerce).
What is a good cost per add to cart Facebook ad
Good Ad Metrics Cost per unique add to cart: $1.17.
Does Shopify support Google Analytics 4
The way you set up Google Analytics 4 on Shopify will depend on the version of Shopify you’re using.
If you’re using Shopify Plus, then you can install the tracking code (or Google Tag Manager) on all of the pages of your Shopify store, including the checkout pages.
How do I set up ecommerce tracking?
- Click on the Admin button
- Navigate to the correct view
- Click on Ecommerce Settings
- Enable Ecommerce
- Add the ecommerce tracking code to your site
How can I improve my shopping cart?
- Cross-sell relevant items
- Up-sell higher value items
- Sales promotions
- Use rewards
What is unique purchases in Google Analytics
In Google Analytics, ‘transactions’ represent unique orders on your online store, and a ‘unique purchase’ measures the number of times a product was part of a transaction.
Since transactions can include multiple products, the number of unique purchases is often higher than the number of transactions.
How much does it cost to use Google Analytics
Google Analytics has two price plans: free and 360. The cost of google analytics 360 starts from $12,500 per month and $150,000 per year.
GA 360 provides higher data limits, BigQuery integration, service level agreement, custom variables, and a dedicated support team.
How does Google Tag Manager Track click events?
- Click Tags
- Click Tag Configuration
- Set Track Type to Event
- Complete the Event Tracking Parameters: Category: Nav
- Click Triggering and select the trigger that you created in step 3, titled “Trigger – Nav Clicks”
- Save the tag
Why is it important for online companies to measure these instances of cart abandonment
This allows you to react accordingly if any changes occur or if there are any persisting trends.
If the rate rises, use tools (explained later on) to be knowledgeable of where your customers abandon.
This way you can find the issue and combat it quickly.
How do I add a tag tag in Google purchase manager?
- Go to Google Tag Manager and select the account you would like to work with or create a new one
- If you select to create a new account then fill in all the required details and as a platform select Web
- Navigate in the Triggers tab
What is Google Analytics product performance
The Product Performance Report in Google Analytics shows sales performance and shopping behavior for products over time.
This report is useful for marketers to see how much revenue each product has driven, which of their products are their top selling products and which are their poorer performing products.
How do I create a product performance report in Google Analytics?
- Step-1: Login to your Google Analytics account and then navigate to the ‘Product Performance’ report:
- Step-2: Make sure the date range of the report is set to the last three months
- Step-3: Note down the top 5 to 10 products in terms of website sales:
How do you set a checkout goal in Google Analytics?
- Step 1: Sign in to your Google Analytics account
- Step 2: Navigate to Admin » Goals
- Step 3: Click the + New Goal Button
- Step 4: Enter Goal Details
How can I improve my cart conversion?
- Remove Checkout Distractions
- Take Advantage of Autofill
- Utilize Checkout Boxes
- Add Jump Points to Checkout
- A/B Test Category Filters
- Simplify Your Cart
- Optimize for Re-Orders
- Push them the Last Mile
How do you track events?
- Log into Google Tag Manager
- Select “Tags” from the left-hand side
- Create a new tag and select Universal Analytics as the Tag Type
- Set your Google Analytics Tracking ID
- Choose “Event” for the track type
- Set your Event Category, Action, Label and Values
How do I track revenue on Google Ads?
- Sign in to your Google Ads account
- Click the tools icon
- Under “Measurement,” click Conversions
- Click the name of the website conversion action you want to edit
- Click Edit settings
- Click Value, then select Use different values for each conversion
- Click Done
What is the average cart abandonment rate 2021
69.57% is the average documented ecommerce cart abandonment rate. 35.26% increase in conversion rate through better checkout design. $260 billion are recoverable through checkout improvements.
85.6% is the average mobile ecommerce cart abandonment rate.
How do you stop a cart from abandonment?
- Show Clear Calls to Action
- Provide a Choice of Delivery Options
- Offer Guest Checkout
- Be Clear About Total Costs
- Show a Persistent Reminder of Cart Contents
- Use Analytics to Monitor Abandonment
- Smooth Checkout Forms
- Offer Help Where It’s Needed
How do I track my order with Tag Manager?
- Process overview
- Configure a GTM value to pick up the shopping cart value
- Configure a GTM Tag and Trigger when the shopping cart page is viewed
- Configure the ‘Check out Funnel Report’ within Mouseflow
How do I install Google Tag Manager on Shopify?
- Install Google Tag Manager to get the code snippets that you will need to copy and paste into your Shopify store
- In your Shopify admin, click Online store, and then click Themes
- In the theme drop-down, click Edit Code
- Copy the first code snippet from Google Tag Manager into the <head> tags of your theme
What does Google Tag Manager do
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
What is cart conversion rate
Cart conversion is the percentage of customers that complete an order after visiting the shopping cart.
It defines how many people start and finish the checkout process. Cart conversion is important because it measures how effective your checkout process is at getting the sale.
How long does Shopify keep in Cart
Shopify uses cookies to allow customers to keep items in their cart for 14 days.
So your Customer can still have his item in the cart until he could afford to buy.
How do I use Google Tag Manager on my website?
- To add a tag: Click New
- To edit a tag: Click a tag in the list and make changes on the “Edit Tag” page
- To delete a tag: Click a tag in the list
What is the average cart abandonment rate
According to Baymard Institute, 69.57% of online shopping carts are abandoned. Think about that.
For every 100 potential customers, 70 of them will leave without purchasing.
Citations
https://www.hallaminternet.com/using-google-analytics-event-tracking/
https://community.shopify.com/c/shopify-discussions/can-i-see-what-products-added-to-cart-by-customers/td-p/1111976
https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/tracking-adwords-conversions
