80.68% of retail shoppers abandon purchases after adding items to their cart. 34% of shoppers abandon checkout because they are forced to create an account.
23% of shoppers abandoned carts due to issues with shipping. 18% of shoppers abandon carts because they wanted to compare prices.
What is sessions with product views
Sessions with Product Views: This accounts for all of the users that viewed a product.
With just this information, you can infer whether or not the user journey to getting to view actual products is successful.
What is abandon cart
Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.
Any item that enters the shopping cart but never makes it through the transaction is considered to be “abandoned” by the shopper.
Why is shopping cart abandonment a problem
One of the most important reasons why shopping cart abandonment is a problem for retailers is because when customers don’t check out, it means that they miss out on a sale.
It does not matter whether the order was large or small. In some instances, customers don’t intentionally abandon their carts.
What are examples of goals in Google analytics
Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).
Defining goals is a fundamental component of any digital analytics measurement plan.
How do I run Google ads on Shopify?
- Step 1: Create a conversion action in Google Ads
- Step 2: Install the global site tag
- Step 3: Install the event snippet
- Step 4: Make the conversion value dynamic
What does auto tagging enable
Auto-tagging is a required feature, which when used with Google Ads conversion tracking or Google Analytics, allows you to see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
How do I create a tag for tracking a button on my website?
- Figure out which events you want to track on your website
- Create a “generic” click trigger in Google Tag Manager
- Publish your container
- Open your website in the same browser in a new tab
- Click the CTA you want to track
How do you add goals?
- Think about the results you want to see
- Create SMART goals
- Write your goals down
- Create an action plan
- Create a timeline
- Take action
- Re-evaluate and assess your progress
What is a view filter
A configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports.
View filters allow you to limit and modify the traffic data that is included in a view.
What are 4 types of goals in Google Analytics?
- URL Destination goals
- Visit Duration goals
- Page/Visit goals
- Events
What is Datalayer in GTM
The data layer is an object used by Google Tag Manager and gtag.js to pass information to tags.
Events or variables can be passed via the data layer, and triggers can be set up based on the values of variables.
Does Shopify support GA4
You can use this section to add any additional tracking scripts or customisations to the checkout pages in Shopify.
You can either add the GA4 code to your Shopify checkout using the Global site tag (gtag. js) or through Google Tag Manager.
If you use the gtag.
What is Google Ad Value order
Average order value: A metric that is calculated by dividing the revenue (total amount of income from all transactions) by the number of orders (transactions that result from clicks on Ads).
What is Google GA4
GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey.
Uses event-based data instead of session-based. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
What is Roas in Google Ads
The Target ROAS (return on ad spend) bid strategy lets Google Ads fully automate and manage your bids in any Shopping campaign.
Using Google Ads Smart Bidding, this bid strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products you’re advertising.
What is event tags
Event tags log clicks and impressions for ads, not their creatives, but you can add additional parameters to specify the creative involved, as well as other information.
You can hard-code keywords and other information into the tag URL so that it’s included each time the event is counted.
What is a product detail page
Sep 21, 2018. A product detail page (PDP) is a web page on an eCommerce site that presents the description of a specific product in view.
The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase.
What does ATC mean ecommerce
Add-to-cart (ATC) rate is a great indicator of your ability to turn visitors into buyers.
When people click the Add To Cart (aka ‘Add To Basket’) button they are showing real intent to purchase.
How do you write a product performance report?
- Build Your Report
- Customize by Timeframe
- Run and Export Your Report
- Schedule Your Report
- Update Report Results
- Clone and Rename Reports
- Additional Resources
What are the benefits of Google Ads?
- Target your ads
- Control your costs
- Measure your success
- Manage your campaigns
How do I increase my buy to detail rate
You can direct your marketing focus more to the pages that are capable of generating more sales and profit for your business.
If the customers are just viewing the product page and not actually buying the product, then you can offer some great deals and build promotions to nudge them towards actual conversion.
How can I increase my buy to detail rate
By looking at the BTDR of multiple pages, you can see which product pages are the most (and least) effective at generating sales.
By reworking product pages with comparatively bad Buy-To-Detail Rates, a website can improve its conversion rate.
What are data layers
A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container.
You can then use that information to populate variables and activate triggers in your tag configurations.
How do I increase conversion value on Google Ads?
- Track your success with conversion tracking
- Use specific keywords for better conversion rates
- Use negative keywords to refine your traffic
- Use the search terms report to reach the right customers
- Include prices in your ad to attract potential buyers
What does buy to detail mean
The Buy to Detail Rate is how many of your visitors have viewed your products vs how many have actually bought that product.
This can only be seen if you have the Product Detail Data Layer and the Purchase Data Layer firing correctly, and the product information between the two match.
How do I set up a Google ad conversion?
- In your Google Ads account, click the Tools and Settings menu
- Select Measurement: Conversions, which opens to the Conversion Actions table
- Select the name of the conversion that you want to use from the Conversion action column
- Expand the tab for Tag setup to view the tag details
What is an ad group
An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups.
Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
What is a click class
Click Classes returns the value of the class attribute of the HTML element that was the target of the action.
It is always a string, and in your example would return “buttons primary small” though not necessarily in that order.
Click Element returns the HTML element that was the target of the action.
How is abandonment rate calculated?
- Determine the number of calls you’ve received
- Subtract the number of calls you’ve handled
- Divide the result by the number of calls you’ve received
Citations
https://www.progress.com/documentation/sitefinity-cms/insight/conversion-events
https://support.bigcommerce.com/s/question/0D513000034CBp1CAG/ga-add-to-cart-goal-setup?language=en_US
https://support.google.com/google-ads/answer/2684489?hl=en
