- Consistency and Contrast
- Traditional (offline) Media
- Direct Marketing
- Digital Media: Your Company Website
- Social Media
- Going Mobile
What are the 7 types of communicative strategies?
- Nomination
- Restriction
- Turn-taking
- Topic Control
- Topic Shifting
- Repair
- Termination
What makes good comms strategy
A strategic communications plan should include an understanding of the target audience and how you will reach it; a reflection on past efforts and how well they worked; and what messages you want to deliver to which audiences.
What are the 3 distribution strategies?
- Intensive Distribution: As many outlets as possible
- Selective Distribution: Select outlets in specific locations
- Exclusive Distribution: Limited outlets
What are the 7 strategies for effective conversation dialogue?
- Understand the Full Spectrum of Communication Skills
- Talk in Person
- Encourage Participation in Speaking-Focused Organizations
- Focus on Listening
- Ask Open-Ended Questions
- Pay Attention to Body language and Tone of Voice
- Invest in Communications Training
What are the 4 selling strategies
There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.
What are the 4s of communication
4s of Communication The 4’s of communication are Shortness, Strength, Simplicity, and Sincerity.
What are the four 4 steps in measuring the communications process?
- Step 1: Have a specific goal
- Step 2: Know who you want to reach and how to reach them
- Step 3: Choose a message that resonates with your target audience
- Step 4: Measure the results
What are the 7 C’s of communication?
- Clear
- Concise
- Concrete
- Correct
- Coherent
- Complete
- Courteous
What are the 7 elements of communication?
- Source
- Encoding
- Channel
- Decoding
- Receiver
- Feedback
- Context
What are the five barriers of communication?
- Dissatisfaction or Disinterest With One’s Job
- Inability to Listen to Others
- Lack of Transparency & Trust
- Communication Styles (when they differ)
- Conflicts in the Workplace
- Cultural Differences & Language
What are the 10 barriers of communication?
- Physical and physiological barriers
- Emotional and cultural noise
- Language
- Nothing or little in common
- Lack of eye contact
- Information overload and lack of focus
- Not being prepared, lack of credibility
- Talking too much
What are the 5 channels of distribution
The 5 channels of distribution include the categories of the channel based on their levels.
This includes both the direct and the indirect channels of distribution. The 5 channels include the zero-level channel, one-level channel, two-level channel, three-level channel, and four-level channel of distribution.
What are the 4 channels of distribution
There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels.
Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
Citations
https://quizlet.com/194204147/9-flash-cards/
https://bizfluent.com/info-8074441-difference-between-marketing-marketing-communication.html
https://theadditiveagency.com/develop-an-effective-communications-plan-in-six-steps/
