- Create a survey
- Review your social media presence
- Use search engine analytics
- Consider brand tracking software
- Research your mentions
- Review branded search volume
- Measure share of voice
- Analyze earned media
What are the 3 ways to measure brand awareness?
- Surveys
- Look at website traffic
- Look at search volume data
- Use social listening
How do you promote your brand?
- Have a powerful brand presence physically
- Your brand must appeal to people intellectually
- Promote your brand content on social media
- Don’t Over-Promote
- Prove that your brand is here to stay
What are the four 4 levels of brand awareness
There are four levels of brand awareness that can be visualised by using a brand awareness pyramid.
Based on marketing mogul, David Aaker’s brand loyalty pyramid, the levels of brand awareness are zero awareness, recognition, brand recall, and top of the buyer’s mind.
How is consumer awareness spread
Consumer awareness can be spread through: The enactment of the COPRA (Consumer protection act) has led to the setting up of separate departments of Consumer Affairs in central and state governments.
These make people aware of exploitations in the markets and also tells on how to file cases in exploitation.
What are the factors influencing the consumer perception about a particular brand
Customer perception is highly influenced by the personal experience that a customer had while buying and using a particular product.
If the quality, customer service, price, logo, color, discounts, etc.
What does awareness mean in marketing
Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Establishing brand awareness is a powerful marketing strategy that leads consumers to develop an instinctive preference towards a brand and its products.
How do you measure brand awareness performance?
- Brand impressions
- Website traffic
- Social media engagement
- Industry keywords
- Customer feedback
- Mentions
- Brand reach
- Referral traffic
How do you increase brand visibility?
- Publish optimized content daily
- Engage on social media
- Run a Facebook ads awareness campaign
- Launch an influencer-driven affiliate program
- Promote a contest on social media
How do you create awareness?
- Initiate a referral program
- Publish impressive guest content
- Create infographics
- Experiment with freemium with credit
- Pursue local partnerships
- Run social media contests
- Start with a social focus
- Publish content on LinkedIn
What is brand association examples
Brand Associations are not benefits, but are images and symbols associated with a brand or a brand benefit.
For example- The Nike Swoosh, Nokia sound, Film Stars as with “Lux”, signature tune Ting-ting-ta-ding with Britannia, Blue colour with Pepsi, etc.
What is brand name recognition
Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.
Brand recognition can also be triggered via an audio cue, such as a jingle or theme song associated with a brand.
How can customer awareness be improved?
- Differentiate your business
- Encourage referrals and reviews
- Map the customer journey
- Build your presence
- Increase brand awareness
What are some awareness campaigns?
- ALS Ice Bucket Challenge
- No Make-Up Selfie
- ControlArms.org
- Stop The Traffik – Sex Worker Dance Video
- Water is Life – First World Problems
Which method should be used to promote awareness to customers
To promote awareness to customers you should run search ads with generic search terms.
Are awareness campaigns effective
Despite their ubiquity, the efficacy of health awareness events remains unclear. While several campaigns have been shown to increase online discussion and knowledge about a disease, very few are directly connected to positive health outcomes for those afflicted.
How can we increase awareness?
- Meditate
- Focus On One Thing At A Time
- Slow Down
- Eat Mindfully
- Keep Phone and Computer time In Check
- Move
- Spend Time In Nature
What is the importance of awareness
Being aware will give you an insight into your beliefs and whether they are positive or holding you back.
If you are aware then this will give you knowledge and if you have knowledge then you know what you need to do to and the direction you need to go to make changes to improve and be successful.
What is brand equity and examples
Brand equity has a direct effect on sales volume because consumers gravitate toward products with great reputations.
For example, when Apple releases a new product, customers line up around the block to buy it even though it is usually priced higher than similar products from competitors.
What is a brand image example
Examples Of Brand Image Coca-Cola is a brand known for a product best used at the time of happiness, joy, and good experience.
It is the ‘original cola’ and has a ‘unique taste’. Woodland Shoes are solid and are an ideal choice for outdoors.
They last very long.
What propaganda strategies were used in advertisements?
- Testimonial
- Stereotyping
- Fear appeals
- Bandwagon
- Plain folks
- Transfer propaganda technique
- Name-calling
- Glittering generalities
What is unique selling proposition in marketing
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition.
It’s a specific benefit that makes your business stand out when compared to other businesses in your market.
What are good unique selling points?
- Quality – Superior materials or ingredients, superior craftsmanship, proprietary manufacturing methods, one of a kind
- Price – The lowest price guaranteed, price matching, free shipping, bulk discounts, special offers
What are the targeting strategies?
- Mass marketing (undifferentiated marketing)
- Segmented marketing (differentiated marketing)
- Concentrated marketing (niche marketing)
- Micromarketing
Sources
https://www.seattleu.edu/newsroom/stories/2020/are-health-awareness-campaigns-effective-new-study-finds-mixed-results.html
https://www.edrawmind.com/article/coca-cola-segmentation-targeting-and-positioning.html
https://www.cnn.com/2019/10/28/health/soda-soft-drinks-addictive-drayer-food-wellness/index.html
https://neilpatel.com/blog/brand-awareness-campaign/
