Philip Kotler, the Father of Modern marketing, Will Never Retire.
What is the first component of the AIDA model
The steps involved in an AIDA model are: Attention: The first step in marketing or advertising is to consider how to attract the attention of consumers.
Interest: Once the consumer is aware that the product or service exists, the business must work on increasing the potential customer‘s interest level.
What is a branding in marketing
Brand marketing is the process of establishing and growing a relationship between a brand and consumers.
Rather than highlighting an individual product or service, brand marketing promotes the entirety of the brand, using the products and services as proof points that support the brand’s promise.
Which marketing strategy is the most effective
Most effective marketing strategy: Content marketing If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner.
What is strategy triangle
The strategic triangle (3C’s) is a framework used to establish the competitive position of the company in relation to its customers and competitors.
The framework is based on the premise that competitive advantage is determined by the ability to deliver greater value to customers at a lower cost than competitors.
How do you calculate price?
- Cost price = Raw Materials + Direct Labor + Allocated Manufacturing Overhead
- Selling price = Cost price x 1.25 SP = 50 x 1.25
- Gross Profit = Total Revenue – Cost of Goods Sold Gross Profit Margin = Gross Profit / Revenue
How important is marketing mix
Importance of Marketing Mix Helps understand what your product or service can offer to your customers.
Helps plan a successful product offering. Helps with planning, developing and executing effective marketing strategies.
Helps businesses make use of their strengths and avoid unnecessary costs.
What is value proposition
What is a value proposition? A value proposition is a simple statement that summarizes why a customer would choose your product or service.
It communicates the clearest benefit that customers receive by giving you their business.
Why is product mix important
Importance Of Product Mix Product mix helps determine in which direction your company is heading, and the data accumulated by it helps you determine where you want to lead the company.
It also helps you to be consistent with your targeted customers.
What is the most successful marketing strategy
If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner.
Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.
Why is marketing triangle important
The marketing triangle describes the relationship among the company´s management, its customers and its employees.
A company sets a promise to customers through external marketing and fulfills this promise with the assistance of its employees through internal marketing.
What is a good marketing
Good marketing means understanding your customers and what they need/want before you offer them anything, then offering that in the best possible way.
Bad marketing means pushing products without necessarily understanding what the customer wants or needs.
What is B2B and B2C
B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilises online platforms to sell products or services to other businesses.
B2C ecommerce targets personal consumers.
How do I make a 360 marketing plan?
- Know Where Your Target Audience Is
- Determine Your Purpose and Plan
- Map Out Your Customer Journey and Touchpoints
- Establish the Channels You’re Going to Use
- Achieve Higher Engagement Rates on Social Media
- Use Pay-Per-Click Advertising for Quick Results
What are the types of branding?
- Personal branding
- Product branding
- Service branding
- Retail branding
- Cultural and geographic branding
- Corporate branding
- Online branding
- Offline branding
What are the 3 types of brands?
- A corporation or company brand
- A product brand
- A personal brand
References
https://www.investopedia.com/terms/f/four-ps.asp
http://boardforward.com/201901/The_6_Rs_of_Events__A_Framework_for_Success
https://smallbusiness.chron.com/marketing-triangle-22740.html
https://www.proofhub.com/articles/marketing-tools
