- Mobile traffic
- Cost per lead
- Close ratio
- Channel-specific traffic
- Exit rate
- Conversion funnel rates
- Top landing pages
- Wrap up
What are the 4 types of marketing
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix.
These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.
What is ROI and KPI in digital marketing
KPI and ROI in Digital Marketing are acronyms for Return on Investment and Key Performance Indicator.
Key Performance Indicators is a term used in digital marketing to describe the marketing metrics that are used to measure the performance of a digital marketing campaign.
How is KPI measured in digital marketing?
- Cost per lead
- Cost per conversion
- Net promoter score
- Monthly website traffic
- Visits per channel
- Average time on page
- CTAs conversion rate
- Traffic from organic search
What are the 7 major scope of marketing
The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.
Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.
What are the 4 foundations of marketing
The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition.
What is the best way to display data?
- Keep it simple
- Add white space
- Use purposeful design principles
- Focus on these three elements
- Make it easy to compare data
- Blend your data sources
How will a gauge visualization provide impressive one glance information on your company’s sales for the year
oIt can show how each salesperson is “gauged” against the other salespeople. oIt can show what percent of salespeople are on track to reach the sales goal. oIt can show how close your sales are to your sales goal. o It can show the salespeople who have the highest sales for the year
What are the factors to consider in presenting marketing strategies in a business plan?
- Product: What is the good or service that your business will offer?
- Price: How much can you charge?
- Promotion: How will your product or service be positioned in the marketplace?
- Place: Which sales channels will you use?
What words attract customers?
- Free
- Exclusive
- Easy
- Limited
- Get
- Guaranteed
- You
- Because
What is one of the three major objectives of customer relationship management
The overall business goals of CRM systems are to help organizations 1) capture new leads and move them through the sales process; 2) support and manage relationships with current customers to maximize their lifetime value to the company; and 3) boost productivity and lower the overall costs of marketing, sales, and
What are the 5 key performance indicators?
- Revenue growth
- Revenue per client
- Profit margin
- Client retention rate
- Customer satisfaction
Is Supermetrics and Data studio free
Start your free trial of Supermetrics for Google Data Studio Once you’ve started your free 14-day trial by authorizing your first data source connector in Google Data Studio, you can add as many data source connectors to your trial as you want.
Which is the best way to display this data for analysis
Which is the best way to display this data for analysis? Place the data in a chart that includes individual measurements before averages were calculated so the information is more complete.
What is Tableau exchange
The Tableau Exchange is the marketplace for dashboard extensions, connectors, and accelerators created by their talented Developer Community.
You’ll notice similarities between the Tableau Exchange and the Salesforce AppExchange, which offers a range of third-party applications and extensions to extend Salesforce.
What is a Tableau accelerator
Tableau Accelerators are pre-built dashboards designed to help you get a jumpstart on data analysis.
Tailored to specific industries and enterprise applications, Accelerators are built with sample data that you can swap out for your own data, allowing you to discover insights with minimal setup.
What is the most important P in marketing mix
In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price.
Traditionally, each of these P’s has been an important way to differentiate your company from the competition.
What metrics do CMOS care about
Metrics include customer lifetime value (CLV), retention and churn rates, rate of profitable customer growth, net new deals, customer acquisition cost (CAC), average revenue per customer, and more.
Is Supermetrics an ETL tool
Supermetrics is an ETL (Extract-Transform-Load) tool that pulls data from your marketing sources into one of the destinations like Google Data Studio.
They don’t offer many data source integrations but do have a stack of the most popular marketing tools.
Is Tableau Public free
Tableau Public is a free platform to explore, create and publicly share data visualizations online.
With the largest repository of data visualizations in the world to learn from, Tableau Public makes developing data skills easy.
Who uses Supermetrics
Over half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.
What is a KPI for brand awareness
These include but are not limited to: Impressions, Clicks, CTR. However, the key brand awareness KPI indicator is the number of impressions.
While increasing brand awareness on DSP, you might want to hit additional goals like achieving higher conversions and sales.
How does Supermetrics work
Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platformwhether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
Supermetrics recognized in G2’s Top 100 Best Software Product awards for 2022.
What does CMO care about
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales management, product, distribution management, and customer service.
Which of the following is a valid concern when it comes to the four Ps concept
Which of the following is a valid concern when it comes to the four P’s?
It uses the seller’s view of the market. Why is marketing ROI so difficult to measure?
What is an example of a KPI
This is a useful touchstone whenever you’re considering whether a metric should be a key performance indicator.
SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.
Citations
https://powerbi.microsoft.com/en-us/kpi-dashboards/
https://www.tableau.com/products/public
https://www.wolterskluwer.com/en/expert-insights/marketing-plan-component-of-your-business-plan
https://quizlet.com/19365794/marketing-flash-cards/
https://medium.com/@ashoktamhankar/how-dashboards-help-in-decision-making-e3047d6f0a5d
