Ads served to lookalike audiences ended up being almost three dollars cheaper than ads served to our interest-based audiences.
What’s more, app installs that we acquired through lookalike ads made up for 73% of the total app installs we acquired as part of the campaign.
What is the best way to advertise on Instagram?
- Open Facebook Ads Manager
- Choose your objective
- Select your target audience
- Choose “Instagram” as the placement
- Set up your budget and schedule
- Choose an ad format
- Publish the ad
- Track your performance
How would you target users similar to people that already like your page
When you are in your ad set level you want to look for a section called connections under interest targeting.
Then you want to select “Friends of people who like your page.” Then select your other targeting options, go ahead and click publish and you’re good to run that campaign.
Can I upload hashed emails to Facebook
Facebook Custom Audiences + REVanalytics With this integration, users collecting hashed emails on their website properties using REVanalytics can now automatically add those visitors to their Facebook “custom audiences” in Facebook Ads Manager.
How do you create multiple ads in one ad set?
- Open your Ads Manager or Power Editor and click +Create Campaign
- After you have selected Campaign Objective, you’ll advance to the Ad Set tab
- Once you’re in Ad Set tab select Create Multiple New Ad Sets from the drop down menu at the top of the screen
What is a Cbo campaign
Campaign budget optimization (CBO) automatically manages your campaign budget across ad sets to get you the overall best results.
With CBO, you set one central campaign budget. This budget continuously distributes in real time to ad sets with the best opportunities, throughout the course of your campaign.
What is the difference between ad set and ad
Ad campaigns are made up of ad sets. Ad sets are groups of ads that share settings for how, when and where to run.
When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set.
What are two benefits of selecting automatic placements
Automatic placements enable you to get the best results available from across all default placements.
Essentially, this means that Facebook’s delivery system will allocate your ad set’s budget across multiple placements based on where they’re likely to perform best.
What is the difference between using and or or targeting
Use AND-OR Targeting for Objective-Based Advertising Campaigns. LinkedIn’s targeting allows you to customize your audience.
The AND-OR feature helps you further refine your targeting criteria by using either Narrow audience further or Exclude people.
Is it look-alike or lookalike
“Look alike” is a verb plus an adverb. “Lookalike” is a noun. “Look-alike” is an adjective.
“Look like” just means a basic similarity (verb and preposition) – the other expressions mean something is identical to the original.
Is it look a like or look-alike
“Lookalike” is a noun. “Look-alike” is an adjective. “Look like” just means a basic similarity (verb and preposition) – the other expressions mean something is identical to the original.
References
https://leadsbridge.com/blog/a-step-by-step-guide-to-facebook-custom-audiences/
https://www.facebook.com/business/help/214981095688584
https://www.facebook.com/business/learn/lessons/ad-set-level-overview
https://www.youtube.com/watch?v=UxoHzHnwY7E
https://mediacause.com/lookalike-audiences-lower-ads-costs/
