Video specifically works for real estate because it not only attracts more viewers, but it is also proven to convert at a higher percentage.
Video done right can convey emotions that are difficult to achieve through still images.
How important are real estate videos
Benefits of Video Marketing for Real estate real estate listings with video receive 403 percent more inquiries than listings without.
Of all buyers and sellers, 85 percent want to work with an agent who uses video as part of their marketing efforts.
Does video help sell real estate
Video marketing is powerful for real estate agents, but it’s still remarkably underutilized in the space.
According to the 2021 Technology Survey from the National Association of REALTORS Research Group, 37% of respondents say they use video in their marketing, while 27% say they do not.
Is real estate videography profitable
Real estate video production can be lucrative work. So what does it take to secure projects and succeed in this niche industry?
They say there’s no better investment than real estate. Sure, they’re talking about investing in land, but it’s also true for commercial videography.
How much can you make from real estate videos
How much do real estate videographers get paid? Most real estate videographers have an hourly rate of $100 to $200.
How long should real estate videos be
However, one rule of thumb is that most real estate videos should be between two and six minutes in order to hold viewers’ attention while covering a home’s features.
Length will also vary based on any restrictions from the site or social media platform in question.
Where can I post real estate videos
Your website & real estate portals The first place you’ll want to make sure to include your videos in on your website, as well as along with listings you’ve posted to various real estate portals across the web, like Realtor.com, Trulia.com, Homes.com, and Zillow.com.
Is real estate photography profitable
While there are many more factors to consider, such as the amount of investment required for gear and marketing, being a real estate photographer can be a very profitable business.
How important is video marketing in real estate industry
Real estate businesses that use videos receive 403% more inquiries than others. 85% of buyers and sellers prefer working with an agent that uses videos as their marketing strategy.
Website links with an embedded video get 157% more organic traffic than others.
Do videos help sell homes
The real estate professionals who include video in their listings differ in the ways they use it, but they agree on a few rules of thumb: Video is most effective in helping to sell a home when it’s relatively brief, well-produced, and shared widely across social media.
What do you talk about in a real estate video?
- Your Real Estate Listings (this should be a no brainer – see stats above)
- Real Estate Team Introductions
- Community or Subdivision Profile
- Video Testimonials
- School Reviews
- Major Employers
- Team Videos
- Things To Do In…
What videos should Realtors make?
- Property listing video
- Neighborhood video
- School video review
- Real estate listing video
- Agent “About me” video
- Client testimonial video
- “Just Sold” video
- Real estate explainer video
What is real estate video editor
Professional real estate video editors know how to capture the attention of potential buyers.
They also know how to make the property look its best. For example, they can remove unwanted background objects, dim lighting for special effects, and animate call-out features to explain property highlights.
How long does it take to film a real estate video
But just to give you an idea, most real estate videos take me about 4-5 hours to shoot, so I charge my half day rate which is around $1,000.
What percentage of real estate agents use video
Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers.
With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place.
How do you land real estate videography?
- Get Educated
- Gather the Right Equipment
- Determine Your Desired Output
- Create a Timeless Portfolio
- Familiarize Yourself with the Properties
- Plan for Good Lighting
- Preparation is Key
- Commit to Quality Content
How can I use real estate video marketing to sell more property?
- Social media
- Email marketing
- Video platforms
- Search engines
- Residence showcase
- Agency corporate video
- Neighborhood showcase
- Choose the right channels
How can real estate agencies use video to market themselves
Real estate video marketing makes it possible for you to show off your properties to potential clients.
You can use the videos to give potential buyers a tour of your properties, as well as discuss relevant details about it (price, location etc).
How do you write a real estate video script?
- Rule 1: Keep it short
- Rule 2: Make a 5-second pitch at the start
- Rule 3: Put your entire message in the first 30 seconds
- Rule 5: Write clear calls to action
Can you make a living off real estate photography
Real estate photography is a challenging but fun and potentially lucrative line of work.
It can be a great side income, or a full-time career! It might seem simple at first – just take pictures of houses and rooms, and get paid!
How do I promote my real estate business on YouTube?
- Perform keyword research
- Observe the YouTube real estate landscape
- Tap into your clientele
Do you need a flash for real estate photography
One of the necessary parts of real estate photography is using flash. This is something that every beginning photographer should learn.
This is definitely handy in real estate.
How long does it take to edit a real estate video
It takes 30-60 minutes to shoot the footage, and 30-60 minutes to edit. A professional real estate video can cost between $500-1000 to create.
How do you take good real estate photos?
- Go for a DSLR Camera with a Wide Angle Lens
- Use a Tripod
- Invest in a Flash
- Buy a Remote Trigger for Your Camera
- Get a Drone for Aerial Images
- Schedule the Shoot for Late Day
- Do a Walk-Through Before Shooting
- Create a Shot List
What types of real estate content are right for social media
Showcase your listings via live videos It’s your buyers who want to see your videos.
85% of buyers and sellers prefer working with real estate agents who use videos as part of their real estate social media marketing strategy.
Also, real estate listings with videos receive 403% more leads than posts without a video.
What is a real estate virtual tour
Virtual tours allow potential buyers to view a home through a video tour or 3D photo tour, making it feel like they’re really walking through the house while sitting in the comfort of their own home.
If you’re selling a home, it’s important that you consider a virtual tour to attract more borrowers.
Can real estate agents do giveaways on social media
Social media platforms can help professionals in the real estate industry find email subscribers, potential clients, and referrals from other real estate agents.
If you’re looking to boost your social media engagement, take a look at the contest and giveaway ideas listed below.
What should I post on social media real estate?
- Tell a Story From a Tricky Closing (Where You Saved the Day)
- 3 Biggest Mistakes Buyers Make (Video)
- Funny Lip Sync Videos About the Market (Video)
- Real Estate Code Words (Video)
- Love How These Posts Look?
- Home Staging Before & After (Video)
How much do real estate virtual tours cost
Usually, a virtual tour will start at around $750. But the price can increase rapidly from there.
The best way to compare prices is by getting a quote.
How will you promote your videos effectively?
- Optimize Your Content
- Craft Effective Thumbnails
- Don’t Forget SEO
- Use Social Media
- Don’t Forget to Share
- Integrate It with Other Marketing
How do you give away for real estate?
- Long articles (at least 3,000 words)
- Tutorials (either in text or video form)
- Checklists
- Relocation guides
- In-depth neighborhood or city guides
- Case studies that show how you’ve dealt with complicated problems
- Ebooks about any aspect of the real estate buying or selling process
References
https://www.youtube.com/watch?v=CVfAX5z8Ndk
https://www.hometrack.net/blog/twelve-matterport-3d-marketing-strategies-that-sell-listings
https://blog.fulltimefilmmaker.com/how-to-shoot-real-estate-videos-top-10-tips/
