Video ads are a Sponsored Content ad format that displays in the LinkedIn feed.
You can sponsor posts with videos from your LinkedIn Page or you can create new video ads within Campaign Manager.
Video ads created within Campaign Manager are known as Direct Sponsored Content.
How do I run a video ad on LinkedIn?
- Choose your campaign
- Create Video Ads that play to your objective
- Prove your Video Ads ROI
Can I add a video to LinkedIn
You can share photos and videos with your network using the share box at the top of the Linkedin homepage, a Group, or a LinkedIn Page.
To share a photo or video: Click the Photo icon or the Video icon in the share box at the top of your LinkedIn homepage.
Can I embed a video on LinkedIn
LinkedIn currently doesn’t let you embed video files directly on your personal profile page.
However, you can still use the new Featured section to feature a link to a video right near the top of your profile.
How long can a LinkedIn video ad be
Unlike LinkedIn native video, which can be a maximum of 10 minutes long, LinkedIn video ads can run for up to 30 minutes.
Company page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post.
Can I put Youtube videos on LinkedIn
You can’t embed video natively to your Linkedin articles, so instead you’ll want to share from YouTube, Vimeo, Wistia, or other video hosting platforms.
This is an impressive way to share your longer, more informative videos and content on LinkedIn.
Do video ads perform better on LinkedIn
LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed. Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience.
Do LinkedIn video ads play automatically
The video ads will play automatically, though with the sound turned off initially.
What counts as a video view on LinkedIn
LinkedIn: For LinkedIn’s sponsored content, video views are counted when 50% of the ad is in-view and plays the first two-seconds on both desktop and mobile.
Pinterest: Pinterest adopted the MRC standard of 50 percent of the ad in-view for 2 continuous seconds or more.
Can you post YouTube videos on LinkedIn
How to share a video to LinkedIn from YouTube. Step 1: Click the Start a post option and write the description of your video post here.
Step 2: Right after that, you can add the link to the YouTube video you want to share to your LinkedIn profile.
Don’t forget to add relevant hashtags right after.
Do videos autoplay on LinkedIn
Click the Me icon at the top of your LinkedIn homepage. Select Settings & Privacy from the dropdown.
Click Account preferences on the left. Click Change next to Autoplay videos under Site preferences and use the toggle to change the setting to No.
How do I publish a video on LinkedIn?
- From the homepage, click Share an article, photo, video, or idea
- Click the video icon
- Upload the video you want to share
How do you post a video and picture on LinkedIn?
- Create a LinkedIn post
- Click on the Photo or Video icon in the sharing area at the top of your LinkedIn homepage
- Select the files to upload an image (you can choose up to 9 images)
- After downloading a photo, you can :
- After uploading multiple photos, you can:
Why is video important on LinkedIn
LinkedIn now supports video uploads up to 15 minutes, which is excellent for showcasing their skills.
LinkedIn video is also a great way to grow your brand by sharing your knowledge about your industry.
If you want to let viewers know more about what you do, then a LinkedIn video is the best way to do so.
Are video ads more expensive LinkedIn
LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform.
They also come with higher costs and LinkedIn-specific platform limitations. Fundamentally, there’s nothing unique about a video for a LinkedIn ad.
What video formats does LinkedIn support
Currently, you can upload ten videos/documents at a time. You can also add custom content by linking to public resources outside LinkedIn Learning.
LinkedIn Learning currently supports: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3 file types.
Does video perform best on LinkedIn
Video is considered highly in LinkedIn’s algorithm. Because of this, you’re in with a better chance of your video reaching the top of a person’s Feed.
Plus, sharing your story allows people to really understand you and your brand; boosting brand awareness and furthering relationships with your connections.
How long can a LinkedIn video be
Maximum video duration: 15 minutes when uploading from desktop and 10 minutes when uploading from the LinkedIn mobile app.
Minimum video duration: 3 seconds.
Can you run ads on LinkedIn
You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
Sponsored Content appears directly in the LinkedIn feed of professions you want to reach, and comes in three different formats: single image ads, document ads, video ads, and carousel ads.
What is the best way to post a video on LinkedIn
For the best engagement upload your video file natively into LinkedIn! Option A: Upload and share your video to your company page, if you have one.
This way it’s branded content shared from the company and not from one employee such as the CMO or from the busy CEO.
When should I use a video on LinkedIn?
- Promote their services and products
- Tell stories about the company, culture, and customers
- Express the company brand and their own personal brands as the business owner or entrepreneur
- Build brand awareness and consideration
Why is my video not posting on LinkedIn
The most common cause of encountering errors while uploading videos is that it doesn’t meet LinkedIn’s video requirements.
To upload a video on LinkedIn, it needs to have a file size not exceeding 5 GB.
On top of that, it needs to have the correct video formats that LinkedIn is supporting.
Can LinkedIn banners be animated
They’re only supported in two specific ways: Upload a GIF as a header image – a GIF directly uploaded to your LinkedIn article as a header will display as an animated image.
It’ll be animated wherever your article is mentioned, as well, encouraging people to click and read the article.
How do I post a video on LinkedIn 2022?
- Method #1: Share Video to the Newsfeed
- Method #2: Embed Video to Your Articles
- Method #3: Share Video on Your Company Page
- Method #4: Link Videos to Your Personal Profile
- Method #5: Embed Your LinkedIn Video Posts to Your Website
Are videos or photos better on LinkedIn
Using images and videos in your LinkedIn posts increases engagement. In fact, videos can get 5X more engagement on your content, while live videos can get you 24X more engagement.
You might have noticed already that there are many areas of LinkedIn where it is almost REQUIRED to add an image.
What size should a LinkedIn video ad be
LinkedIn video specs 1080p (1440 x 1080; wide 1920 x 1080) Ads with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px.
Are LinkedIn ads free
In a nutshell, if you put the work in, you can use tactics for promoting on LinkedIn to land new clients, raise awareness about your business, and discover brand new partnersall without spending a cent.
Which video aspect ratios are supported in LinkedIn ads
The LinkedIn post dimensions must be between 4:3 and 16:9, like in the example below: – The dimensions can be anywhere from 4:3 to 16:9, which suits anything from a standard corporate video to more cinematic video genres, such as a film trailer. – The resolution must be at least 360px, and can go upto 1080px.
Can you upload 4k videos to LinkedIn
The LinkedIn Video Ads Specifications All LinkedIn Video Ads must be saved in the MP4 file format and their size can’t be smaller than 75MB or larger than 200MB.
Moreover, the maximum resolution of the video files you publish as ads on LinkedIn is 1080p, while the minimum size of a video ad on LinkedIn is 360p.
Which video aspect ratios are supported on LinkedIn ads
Example video sizes include: Horizontal: 1920 x 1080 pixels. Horizontal: 1200 x 675 pixels.
Vertical: 720 x 1280 pixels.
What type of videos work best on LinkedIn?
- Company updates and news
- Culture
- The company behind the scenes
- Q&A’s
- Interviews
- New product or service launch
- Introduce experts and thought leaders
- Customer stories
Citations
https://www.linkedin.com/business/marketing/blog/linkedin-ads/4-tips-for-better-video-ads-on-linkedin-in-2021
https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost
https://instapage.com/blog/linkedin-ads-vs-facebook-ads
https://sarahclaysocial.com/linkedin-size-guide-for-images-and-video/
