You can use Apex to send individual and mass email. The email can include all standard email attributes (such as subject line and blind carbon copy address), use Salesforce email templates, and be in plain text or HTML format, or those generated by Visualforce.
What is a send classification
A send classification is a combination of a CAN-SPAM classification, a sender profile and a delivery profile.
Selecting a send classification automatically populates your email with the correct CAN-SPAM classification, sender profile (from information) and delivery profile (email footer).
What is transactional messaging
Transactional messages are deployed to an email client or mobile device in real time, resulting from a transaction initiated by a person or system.
These messages contain information about the transaction or event. The primary intent is not for promotional reasons, but to deliver critical information immediately.
How do I segment an email campaign?
- Select an email marketing platform
- Use forms to collect contact data
- Send a welcome email
- Track customer entry point
- Segment prospects and customers
- Segment by engagement
- Send emails based on shopping cart or form abandonment
- Send out referral emails
How do you trigger a bot from the control room in Automation Anywhere?
- Get a Token
- Setup Input Variables
- Get ID’s for User & Bot to Trigger
- Trigger the Bot
How can you improve CTR of your emails?
- Add social sharing icons to your email template
- Personalize subject lines with subscribers names
- Make sure your emails are optimized for all devices
- Include fewer CTA’s and include try using text links
- Make your emails visual and include several images
- Try sending your email campaigns out on the weekend
What is a good email unsubscribe rate
What is a Good Unsubscribe Rate? Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign.
A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.
Which of these is an example of a transactional message
Examples of transactional messages include authentication emails, delivery updates, shipping confirmations, account balance alerts, and password reset messages.
Why should I segment my email list
Why should you segment your email list? The truth is, customers expect email messages to be timely and relevant to their interests.
Creating smaller groups of contacts, or segmenting, is the first step to sending the right messages to the right people at the right times and significantly improving your email results.
What is the best way to segment an email list?
- Choose the right email tool for segmentation
- Feed the right contacts into your email list
- Keep it as simple as possible
- Label new contacts early on
- Remember user preferences
- Keep your data in sync
- Pair email list segmentation with automation
How do I create a dynamic sender profile
Create a Sender Profile. In the From Name section put %%FromName%%, in the From Email section put %%FromEmail%%.
Create a User Initiated send to use that profile with your email. Create a Query activity to do the logic to populate the FromName and FromEmail DE columns at send time.
References
https://help.salesforce.com/s/articleView?id=mc_jb_behavioral_triggers.htm&language=en_US&type=5
https://www.anthillagency.com/approved-email-guide
https://www.accidentalcodersf.com/2020/06/schedule-flows-salesforce.html
https://ballotpedia.org/Trigger_clause_(ballot_measures)
