That means brands can use your brand name in their Google ads, as long as the name isn’t trademarked and the way they’re using it can’t be deemed “deceptive.”
(Deception tactics include things like the company impersonating your brand.) If your company’s name is trademarked, that may be a different story.
How do I use branded keywords in Google Ads
How Do You Use Branded Keywords in PPC Advertising? Once you’ve confirmed that people are searching for your brand name (do this in Google Ads Keyword Planner, Google Search Console, or any SEO tool really), then you can start using those keywords in your paid marketing strategy.
Why do we run ads on your own brand keywords
Bidding on your brand name allows you to show more listings on your brand search result page.
That means more listings, more information (remember you can control them), and much more real estate on your brand SERP.
So you can dominate your brand SERP with the presence of paid search ads!
Should you run search ads for your branded keywords
Trust the data. You should advertise on your branded keywords 100% of the time!
Ok, Maybe 98.7% of the time. But if you’re using AdWords, you should be advertising on your branded keywords.
There are very few cases where this strategy won’t work for you.
Why do we run ads on our own brand keyword
Another instance when using your name as a keyword makes sense is in defence against competitors bidding on your brand.
If your brand already has good awareness and receives a high volume of searches, competitors can bid on your brand name in an attempt to take clicks destined for your site via their Ads campaigns.
What are keywords in Google ads
Keywords are words or phrases that are used to match your ads with the terms people are searching for.
Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.
How do competitors use keywords in Google Ads
Usually, Google Ads will automatically block a trademarked term in ad copy. If you do manage to skirt the algorithm, the competitive company holding the trademark will likely file a complaint and get your ads removed.
Hence, you can use a competitor’s name or trademark as a keyword, but not in ad copy.
Why might an advertiser bid on brand keywords
To Achieve High Conversion The ultimate goal of any business is to reach new shoppers and make sales.
That is the reason, most of the time advertisers bid on the branded keywords to accomplish a good conversion rate.
Should you bid on your brand name Google ads
In most cases, it’s definitely a good idea to bid on your own brand name.
If you, however, have a lot of users who visit your site on a regular basis, it may be necessary to prevent ads from showing when these users search for your brand.
How do I bid on competitors keywords on Google Ads?
- Submit a complaint form to Google if the competitor is using your trademarked name within their ad copy
- Get in touch with the competitor
- Bid on your own brand terms
Should you use branded keywords
Beyond social media, brand-specific keywords can help you better understand the search presence and ad strategies of your competitors.
For example, searching branded keywords related to researching a product can help highlight search ads that your competitors are running.
Can you use other company names in Google ads
Per Google guidelines, no other brands can use that name in their ad copy.
An exception to this rule is if the company using it is a legitimate reseller, such as Zappos creating an ad for Nike sneakers.
Can you bid on competitor brand terms Google ads
Is it legal to bid on competitor keywords? Simply put, yes it is legal to bid on competitor keywords.
Google has no rules against bidding on brand keywords, regardless of if it is your brand or not.
Google’s guidance on trademarks explicitly states that “We don’t investigate or restrict trademarks as keywords”.
Should I bid on my own brand in Google Ads
If the ad on the other hand is shown on the right side, the number drops to 67% of all clicks, and if there’s no ad at all, the number is as low as 56% of all clicks.
This means that if you want the most possible clicks to your site, you should bid on your own brand name.
Should you pay for branded keywords
Therefore, investing in branded keywords is highly cost-effective – it can save your business money and provide higher long-term ROI.
Competitors will pay more for your brand keywords, because in most cases, competitors don’t include your brand name on their landing page which impacts relevancy.
What is brand bidding in Google ads
Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).
Can you bid on trademarked keywords
Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).
Like us, many brands choose to bid on their own branded keywords.
Can you bid on competitor trademark terms in Google can you use them in your ads
As of June 4, 2019, Google abolished the restrictions that stopped brands from bidding on a competitor’s branded keyword.
The only remaining condition is that your competitors can’t use your trademarked brand name in their ad copy.
What keywords are considered as branded keywords
A Branded keyword is a query that includes your website’s brand name or variations of it and is unique to your domain.
For instance, branded keywords for Semrush.com will include queries like: Semrush. Semrush tool.
Is keyword advertising trademark infringement
The FTC’s position follows from case law trends indicating that the use of keywords does not constitute trademark infringement under the Lanham Act.
These trends may influence when and how trademark owners attempt to protect their trademarks from use by their competitors in keyword advertising.
Can you buy competitors names in AdWords
Google does restrict the use of trademarked names within ad copy, provided it has been registered with them.
However, as long as you abide by other advertising laws in your market, there are no legal restrictions on bidding on competitor keywords.
What is a branded Google ad
Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause.
To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach goal to increase traffic to your website or encourage customers to interact with your brand.
What are branded keywords
Branded keywords are phrases directly associated with your brand, products and services. These types of keywords are discoverable through both social media and search engines.
How do you optimize for competitors branded keywords
Ask the same questions of your competition By the way, you don’t just have to use online research.
You can go primary source on this stuff, too. Ask your customers or your audience directly through surveys.
We’ve used here at Moz Google Custom Audience Surveys, and we’ve used SurveyMonkey Audience’s product.
How do you add the trademark symbol on Google Ads
The easiest way to enter these symbols into your ad copy is to hold down the alt symbol, type the below number, and release the alt key: Trademark symbol ™ – Alt + 0153.
Should I bid on my competitors keywords
Bidding on competitor keywords is effective but can get expensive. You may need to limit these campaigns or do a little budget shifting.
You could also consider these less-expensive ways to target competitor audiences on Google without search ads—or these three lower-cost alternatives on social.
Can you target competitors on Google Ads
Google Ads provides a custom audience feature that allows businesses to run campaigns that can be targeted at online users that include competitor terms.
This can include words that include the specific competitor’s company name and brand product names.
How do I register a trademark in Google Adwords
Google doesn’t register trademarks. You can choose to request an investigation only of ads by specific advertisers that you identify, or of ads by all relevant advertisers except those that you authorize.
How do I find my AdWords competitors keywords
Log into AdWords, navigate to the Keyword Planner, and locate the “Find new keywords” option.
Then, select “Search for new keywords using a phrase, website or category”. Once you’ve opened the form, click on the text field under “Your landing page” and enter your competitor’s URL, and then click “Get ideas”.
What are branded keywords examples
A branded keyphrase is a search term that includes the name of a brand, a variation of a brand name or the name of a specific product.
Examples include “Apple iPhone,” “Chicago Cubs parking” and “Orbit Media blog.” These phrases have ultra-high click through rates.
Can I use a trademark as a keyword
The use of the registered trademark as a keyword by competitors can be costly for the trademark owner.
As competitors “bid” for the trademark as a keyword, its price as a keyword will also increase for the trademark owner.
References
https://reggster.com/insights/trademarks-as-keywords-in-advertising/
https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter
https://www.investopedia.com/terms/b/brand.asp
https://www.wordstream.com/organic-keyword
