Facebook is one of the best platforms to promote your podcast because, well, everyone’s on it.
While it’s possible to build a community entirely through your own platform, like your website or email list, it’s also important to go to your customer.
Can I do a live podcast on Facebook
Just as with a live video on Facebook, listeners can discover live audio content in News Feed, ask questions and leave reactions in real time during the broadcast, and easily share with their friends.
Does Facebook have a podcast platform
Facebook is pulling out of podcasts and plans to remove them altogether from the social-media service starting June 3.
Part of Meta Platforms Inc., Facebook will stop letting people add podcasts to the service starting this week, according to a note sent to partners.
Can I advertise on Google podcasts
Advertising and other paid promotional material should not exceed your non-sponsored content. We don’t allow content that conceals or misrepresents sponsored content as independent, editorial content.
How do I monetize a podcast on Facebook?
- Step 1: Set Up A Facebook Page From Your Personal Account
- Step 2: Create A Content Calendar
- Step 3: Publish Quality Content
- Step 4: Engage With Your Audience
- Step 5: Join Facebook Groups
- Step 6: Purchase Facebook Ads
- Work With Influencers
Should I add my podcast to Facebook
Having your podcast on Facebook allows you to take it beyond an audio experience.
You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places.
Facebook is simply one more place you can go to reach your target audience.
How do I add a Facebook link to my podcast?
- Login at podbean.com and go to Podcast Dashboard> Distribution> Social share to connect to Facebook
- You can also click the pencil icon to choose how to display your podcast on Facebook
- Go to Episodes>Episode List> New Episode
How do I promote my podcast on social media?
- Host guests, leverage their name, and connect with their audience
- Share your episodes to the right social networks
- Share new episodes (and sneak previews) to your personal social media channels too
- Record your podcast on Facebook Live
- Run a giveaway
- Create accompanying blog post
Why you should advertise on podcasts
Podcasts in general tend to be highly engaging mediums for delivering messages. Unlike ads on web pages and television, people enjoy listening to ads on podcasts.
Podcast advertisements are five times as effective as web ads Most ads are live read by the host making it a more intimate and personal experience.
How do you get ads for a podcast?
- Reach Out to Sponsors Directly
- Partner With a Hosting Service
- Join a Podcast Network
- Use a Directory
Do podcast have ads
Like all podcast ads, dynamically inserted ads are read by the host, so the sound exactly the same as baked-in ads (if you do them well).
They can fit into any of your usual ad spots. Most listeners don’t have any idea if the ads they hear were part of the original recording or not.
Do podcasts have ads
Typically, most podcasts ads are “baked-in.” This means they’re part of the episode’s recording.
When one of your sponsors purchases an ad, you either read it alongside the rest of your content, or edit it in later, but the result is a single audio file for the listener to download.
How do I add a RSS feed to my podcast on Facebook
Even if you don’t get the Facebook notification you can now also add your podcast through an RSS feed in Facebook settings.
Simply go to settings, click on podcast and then add the feed and verify it.
Can you pay to promote your podcast
Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions.
Most social media platforms also provide metrics on your advertising results, so you get your money’s worth.
Can podcasts have targeted ads
Wherever there’s a website, there can be a targeted ad, and now wherever there’s a podcast, there’s the potential of inserting a targeted ad, too.
How can I promote my podcast for free?
- Ask People To Subscribe
- Submit To Podcast Directories
- Leverage Existing Assets
- Share Reviews & Testimonials
- Create A Website
- Apple Smart Banner
- Create An Email List
- Be A Guest On Other Shows
How do I promote my podcast from scratch
A popular way to promote your podcast is to do a guest blog post on a site with a similar target audience.
With a guest post, you’re creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
What are podcast ads called
Dynamic ads (also called “dynamic ad insertion (DAI)” or “dynamically inserted audio”) utilize programmatic advertising technology to target your ad in specific episodes as they’re being downloaded or streamed.
Dynamic ads are also called audience-based buying.
Are podcast ads effective
Over 70% of listeners preferred that ads were read live during recording rather than played as a pre-produced segment.
Almost 53% wanted their podcast ads read by the host. 3 out of 5 podcast listeners would like the ability to interact with the ads and trusted the endorsements of their favorite podcasts.
Why do podcasts have ads
Perhaps the biggest benefit of podcast ads is that listeners enjoy them. Edison Research found that 67% of podcast listeners enjoy hearing the ads, compared with just 6% for TV and radio audiences.
The WARC report said that 78% of listeners are comfortable with hearing ads on podcasts to support free content.
How do I promote my podcast 2022?
- Understand Your Why
- Create Great Content
- Take Time to Craft Your Titles and Descriptions
- Launch With a Few Episodes
- Start or Update Your Website
- Optimize for SEO
- Start an Email Newsletter
- Submit to Podcast Directories
Should I put ads in my podcast
To recap: Putting ads on your podcast is time consuming, distracting, and the revenue they generate is unpredictable.
This is a problem, because most podcasts are looking for something that isn’t distracting, won’t alienate listeners, and will generate predictable revenue.
What you’re looking for are subscribers.
Do podcasts have personalized ads
Podcast ad personalization refers to the act of using listeners’ insights and information to increase the relevancy of ads shown to them.
Podcast advertisements come in three placements variants: Pre-Roll Ads: Ads that appear at the beginning (or before) of the podcast.
Can you make a living off a podcast
Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return.
According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
How podcasts are used for sales and marketing
Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience.
According to research, podcasts help to hypertarget audiences and give a good return on investment.
Podcasts also create value for listeners because they are often informative and educational.
What is the best social media for podcasts?
- 3 social media tools for podcast marketing
- What should you post?
Do podcasts count as social media
Can podcasts be considered “social media”? Social media can be defined in many ways – it’s a community, it’s a broadcast channel, it’s news, it’s a content stream.
Podcasts are sometimes lumped into the “social media ” category as they are so different to media like TV and OOH and a new, digital channel.
How do I make my podcast viral
Make your show easily discoverable That means paying particular attention to your episode titles and your unique podcast name.
Make them unambiguous and informative, and include relevant search terms right in the title.
Sure, you can number your podcast episodes, but never, never make the number the episode title.
Do podcasts help SEO
Podcasts are useful SEO assets, so it’s important to help them rank.
Does Spotify have podcast ads
Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards”or CTA cards, for short.
The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad in the Spotify app when the audio ad begins to play.
When did podcast advertising start
2004–2012: Digital formats, analog advertising In the early days of podcasting, podcast creators and publishers began to monetize their content by simply recording their ad reads directly into the audio file for the specific podcast episode at hand.
Sources
https://www.facebook.com/business/help/840087826715672
https://www.forbes.com/stories/more/the-highest-earning-podcasters/
https://www.axios.com/2022/08/03/podcast-guests-pay-big-bucks-to-be-interviewed
https://www.youtube.com/watch?v=9AVbeornVwY
