Targeting by location on YouTube allows you to filter countries, cities or territories within a country or even a radius around a specific location.
Many brands market nationally, while some exist within a singular city, state or region.
Can you target youtube ads by ZIP code
New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographicsgender, age, parental status, marital statusor zip code.
What is the best bidding strategy for a standard YouTube video ads
You can use cost-per-thousand viewable impressions (vCPM) bidding to put your message in front of customers.
If you run video ads and want to increase views or interactions with your ads, you can use cost-per-view (CPV) or cost-per-thousand impressions (CPM) bidding.
How do you successfully advertise on YouTube?
- Include a CTA
- Know your audience
- Add high-quality captions
- Create eye-catching visuals
- Aim to quickly connect
- Pay close attention to YouTube analytics
- Mix and match ad types
- Use remarketing to remain front-of-mind
How do you set up a reach and frequency campaign?
- Go to Ads Manager
- At the Campaign level, select Reach and frequency as your buying type
- Select your objective
- Set your lifetime budget: The lifetime budget for your campaign is the maximum amount that you will pay for your ads over the course of your campaign
How many impressions make a click
The rate itself is calculated by determining the ratio between the number of impressions for a particular ad and how many times the ad has been clicked.
For example, a click-through rate of 1% means that for every 100 impressions the ad receives, one user clicked on it.
What is a CPM in advertising
CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
What is reach and frequency
What are reach and freq? Reach The number of people (or households) exposed to a given medium at a given point in time.
Frequency The number of times viewers are exposed to the same ad during a campaign.
Which ad unit is best?
- 300*250 pixels
- 336*280
- 320*100
- 320*50 (mobile leaderboard)
- 320*480
- Adopt data analysis
- Optimize for a variety of ad sizes and types
- Embrace A/B testing
What is the difference between keywords and AdWords
These terms are the most relevant to your business. And the keywords are the search terms that you instruct Google AdWords to show your ads on.
This is key: Your AdWords account allows you to view the exact search terms that triggered your ads.
How is the click through rate calculated
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.
What is a good CTR rate
For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%.
However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%.
So a good Google Ads click-through rate is 6-7%+.
What causes high CTR
To summarize, “the most common reasons why a campaign might have high CTRs,” in words of Ashok Sharma of GETTRX are: “There is a disconnect between the landing page and the copy of the ad.
The keywords used were too general. Ads are not ranking for the right keywords.
What is a good click-through rate 2022
A good click-through rate for email can range from 1% to nearly 5%, based on the industry.
On average, it’s good to anticipate a click-through rate of 2.5%—although it’s better to aim for around 4% if that is achievable in your industry.
How do you calculate impressions
Here’s how impressions and budgets are calculated: Impressions × CPM ÷ 1,000 = Budget.
Budget ÷ CPM × 1,000 = Impressions.
What is the difference between CTR and conversion rate
A click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page.
A Conversion rate is a metric, shown as a percentage, that displays how many website or app visitors complete an action out of the total number of visitors.
What is a high CTR
As a metric, CTR tells you how relevant searchers are finding your ad to be.
If you have a: High CTR, users are finding your ad to be highly relevant.
Low CTR, users are finding your ad to be less relevant.
What is Google keyword planner used for
Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
What is CTR and CVR
If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful: CTR (Click-Through Rate): clicks / impressions.
CVR (ConVersion Rate): conversions / clicks. LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration.
What is the difference between Reach and impressions
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.
What is Active View technology
Active View is a technology on YouTube and certain Display Network websites and apps that allows Google Ads to determine if your ad is viewable by potential customers.
What causes low CTR
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
Let’s take the example of a paid search ad campaign that directs people to your website, e-commerce store, or landing page.
What factors affect CTR
Many factors affect click-through rate (CTR), including imagery, keywords, call-to-action copy and ad positioning.
Click through rate compares the number of time someone clicks on your content, to the number of impressions you get (how many times the ad was viewed).
Why is CTR metric important
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
What is the 7 times 7 rule
The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service.
It’s a marketing maxim developed by the movie industry in the 1930s.
What does eCPM stand for
Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.
What is the difference between geotargeting and geofencing
Geofencing and geotargeting are both a part of location-based marketing, but they serve different purposes.
While geofencing is simply drawing a virtual fence around a particular geographic location, geotargeting involves using various factors (often including geofencing) to reach specific users!
What can you do with CPM bidding
Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network.
Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.
How do I improve my CTR?
- Improve your Quality Score
- Use the best ad extensions
- Utilise smart bidding strategies
- Test different ad types
- Write compelling ad copy
- Create tightly themed keyword groups
- Split test advert copy
- Highlight pricing in ad copy
How can you improve click share
Your eligible clicks can grow. If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad assets.
References
https://www.youtube.com/watch?v=f111R0Tg0GI
https://sproutsocial.com/glossary/cpm/
https://school4seo.com/campaign-manager-certification-exam/what-is-the-more-cost-effective-way-to-restrict-ads-served-to-a-specific-geographic-region/
https://smartyads.com/blog/best-mobile-ad-sizes/
