You can sponsor posts with videos from your LinkedIn Page or you can create new video ads within Campaign Manager.
Video ads created within Campaign Manager are known as Direct sponsored content.
Can you post Youtube videos on LinkedIn
Sharing an YouTube video from YouTube, also known as ’embedding YouTube video in a Linkedin post’.
You can also chose ‘Send as private message’ if you want to share it with individuals.
How do I market a video on LinkedIn?
- Log in to Campaign Manager to create your campaign
- Select Sponsored Content
- Name your campaign
- Choose your main objective
- Select video as your ad type format and click Next
- Click Create new video
- Fill out the form, upload your video, and hit Save
Can you boost LinkedIn post with video
Any user who has super admin or content admin access on your LinkedIn page will be able to boost a single-image post, video post, or an event post.
When you choose to boost your post, LinkedIn uses real, member-generated demographic data to reach your target audience based on seniority, industry, job function and more.
Do videos do well on LinkedIn
Video is considered highly in LinkedIn’s algorithm. Because of this, you’re in with a better chance of your video reaching the top of a person’s Feed.
Plus, sharing your story allows people to really understand you and your brand; boosting brand awareness and furthering relationships with your connections.
What type of video can you post on LinkedIn
File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
How do I add a video to LinkedIn 2021?
- Record: Tap the record button to record a profile video
- Upload: Tap the Gallery icon to upload an existing video from your gallery
- Add Prompts: Tap Prompts to choose a prompt to answer in your video
Why is video important on LinkedIn
LinkedIn now supports video uploads up to 15 minutes, which is excellent for showcasing their skills.
LinkedIn video is also a great way to grow your brand by sharing your knowledge about your industry.
If you want to let viewers know more about what you do, then a LinkedIn video is the best way to do so.
What video is best for LinkedIn
Create square video While LinkedIn video can be vertical, horizontal, or square, square is your best bet.
In comparison to 16:9 YouTube-style video, square video commands more real estate in the feed.
In fact, on mobile, square video takes up almost the entire screen.
How do I increase my video views on LinkedIn
Optimize your video length based on your objective: Keep videos under 30 seconds for brand awareness and brand consideration goals.
A study by LinkedIn* found that videos under 30 seconds reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018).
Test longer videos for demand generation.
Can you upload 4k videos to LinkedIn
The LinkedIn Video Ads Specifications All LinkedIn Video Ads must be saved in the MP4 file format and their size can’t be smaller than 75MB or larger than 200MB.
Moreover, the maximum resolution of the video files you publish as ads on LinkedIn is 1080p, while the minimum size of a video ad on LinkedIn is 360p.
How do you post a video and picture on LinkedIn?
- Create a LinkedIn post
- Click on the Photo or Video icon in the sharing area at the top of your LinkedIn homepage
- Select the files to upload an image (you can choose up to 9 images)
- After downloading a photo, you can :
- After uploading multiple photos, you can:
Are videos or photos better on LinkedIn
If you are looking to explain something or increase the retention of your message (and your brand), a video would actually fare much better.
Furthermore, if you are pitching something or looking to explain something, videos do a much better job.
Can you post multiple videos on LinkedIn
Can I add multiple videos to the same post? Not at this time. You can only add one video to a single post.
When should you post a video on LinkedIn
Sprout Social ran a study on timing for various social media networks, and found that the best time to post a video on LinkedIn is 8 a.m.–10 a.m. and 12 a.m.
CST (an hour behind EST) on Wednesdays.
Can you post TikTok videos on LinkedIn
So, when you create a video for TikTok or Instagram, add a text box that says, “Follow me on LinkedIn,” and include your profile link.
Do video ads perform better on LinkedIn
Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed.
Join Jen Bunting as she shares the detailed research findings into how to help marketing get the best results from their video ad creative.
Can I upload 16:9 video on LinkedIn
LinkedIn video adverts have to be in one of the three following aspect ratios: Square (1:1) – With minimum dimensions of 360 x 360 pixels and a maximum of 1920 x 1920.
Landscape (16:9) – Between 640 x 360 pixels and 1920 x 1080 pixels.
Can Youtube videos autoplay on LinkedIn
Then, they share the link to the video in a LinkedIn post. While it is possible to embed videos on LinkedIn, they don’t autoplay on the feed like native videomeaning they are less likely to catch your audience’s attention.
Does LinkedIn compress video
LinkedIn will compress your videos when you upload, and since viewers can’t adjust the displayed resolution, it doesn’t make sense to invest in a super high-end camera setup.
What is a LinkedIn native video
On LinkedIn, for example, a native video is one that is uploaded directly to a post you create on the platform, rather than a link to a video you posted on YouTube.
How do I post a video from LinkedIn to Instagram?
- Step 1: Authenticate Instagram and LinkedIn
- Step 2: Pick one of the apps as a trigger, which will kick off your automation
- Step 3: Choose a resulting action from the other app
- Step 4: Select the data you want to send from one app to the other
- That’s it!
How do you see your video views on LinkedIn
Tap your profile picture, then View Profile. Scroll to the Articles & activity section, and tap See all activity.
Under the Posts tab, locate the video whose analytics you’d like to view. Tap the Analytics icon below your video.
What is LinkedIn sponsored content
Sponsored Content is a type of paid advertisement that allows companies to deliver Page updates beyond their current LinkedIn Page followers.
Targeted LinkedIn Page updates are free and visible on the LinkedIn Page or in the feed of existing followers only.
Is LinkedIn good for social media marketing
LinkedIn has become an important platform in social media marketing strategies for businesses of many types and industries because of the benefits it can provide for organic posts and paid advertising.
Do videos automatically loop on LinkedIn
LinkedIn, just like Facebook, plays native videos in an auto loop, silently.
Are video ads more expensive LinkedIn
LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform.
They also come with higher costs and LinkedIn-specific platform limitations. Fundamentally, there’s nothing unique about a video for a LinkedIn ad.
Do photos or videos do better on Linkedin
Not surprisingly, video content received the most engagement at a whopping 60%! What this tells us is that users prefer to watch their content over reading it or looking at an image.
How long should videos on LinkedIn be
According to a LinkedIn infographic on The Science of Breakthrough B2B Video, the optimal length for LinkedIn videos is 30 to 90 seconds, with 80% percent of viewers saying they’re happy to watch videos this length.
What video formats does LinkedIn support
Currently, you can upload ten videos/documents at a time. You can also add custom content by linking to public resources outside LinkedIn Learning.
LinkedIn Learning currently supports: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3 file types.
Do videos Autoloop on LinkedIn
It’s possible that the length of the video that auto-loops will change when LinkedIn officially rolls it out.
Videos only auto-loop on desktop. It looks like LinkedIn is only testing auto-looping video on desktop for now.
They don’t seem to currently loop on their mobile app.
References
https://blog.flixel.com/linkedin-autolooping-video-testing/
https://brandastic.com/blog/how-much-do-google-ads-cost/
https://councils.forbes.com/podcast/importance-of-posting-content-on-linkedin/
https://www.youtube.com/watch?v=R3dGayhJj8A
