Text- based Google ads are one of the best ways to effectively reach online users.
It allows advertisers to offer solutions directly to potential buyer and create an additional presence online.
In the screenshot above you can see that Google accounts for nearly 74% of users.
What are text ads in Google Ads
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
How do I use Google text ads
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.
How do text ads work
Text ads feature text and text links that marketers use to promote their brand, message and products.
Text ads are as old as marketing itself (think of the “Want Ads” in newspapers) but today text ads generally refer to the text-only ads used in PPC advertising.
How do I get Google text ads
You’ll need to include keywords, write a persuasive message that entices the searcher to click, and include a call to action, telling them both why they should click and what they should do once they get to your site – all within a very small ad text space.
How do you use text ads?
- Feature a user-focused headline
- Create a benefit-driven description
- Leverage the Display URL
- Include keywords
- Customize ad extensions
Can text ads have more than just text
Expanded text ads have three headline fields. The extra headline field allows you to include additional text in your ads.
You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe (“|”).
How do I run text ads?
- Click Display campaigns in the navigation panel
- Click on your campaign
- Click Settings then Additional settings
- Click Dynamic ads and deselect the checkbox
Why do I get text ads
Why am I getting spam text messages? There are many ways spammers get hold of your cell phone number so they can send SMS spam and sales texts: They may use technology to generate numbers automaticallyso even if you have a brand-new number, you can still receive both robocalls and robotexts.
Do expanded text ads still work
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward.
You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
How do you write a good Google text ad?
- Use keywords strategically
- Keep your copy concise and specific
- Always include a call to action
How many types of text ads are there
Across the Google Display Network and AdMob, text ads are optimized across three primary ad types: simple text, richer text, and native text.
How do I make the first text ad on Google Ads?
- The Headline – The headline, as you can see from the preview, is highlighted and is your primary opportunity to capture attention
- Description Lines – This is your opportunity to better describe your offering and compel the searcher to the action you want them to take next
Why is Google getting rid of expanded text ads
With the goal of simplifying the way search ads are created and driving performance with automated tools, Google announced this change in August 2021.
After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns.
Why is Google removing expanded text ads
Why Is Google Making This Change? Google noted that the goal of this change is to ensure that the “right message” always shows by dynamically creating ads at the time-of-auction to respond to specific search queries.
Are expanded text ads going away
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward.
What will replace expanded text ads
Responsive Search Ads, also called RSAs, are officially replacing Expanded Text Ads, also called ETAs, within Google Ads.
Though we didn’t know exactly when this would happen, this change doesn’t come as a surprise since RSAs became the default search ad type in Google Ads in February 2021.
How do you create expanded text ads
To create and edit an expanded text ad: Select Ads and then Expanded text ads from the type list.
Click Add expanded text ad and select the ad groups where you want the new expanded text ads to appear.
Enter ad text, paths, and URLs in the edit panel.
What makes Google Ads successful
Quality is the key here. Literally: Google assesses every ad’s bid amount, keywords and landing pages, and gives a Quality Score from one to 10.
The higher the score, the better your rank, and the better the chances of conversion.
What are responsive text ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.
Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.
What is the difference between Google Ads and Google AdWords
On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.
How do I create a text ad?
- Get the story directly from the client
- Get into the mind of the target audience
- Make it about your audience, not you
- Include product/service benefits
- Describe how you’re better than the competition
- Think holistically
- Include a call to action
- Use keywords
Why should an advertiser consider responsive text ads
Why should an advertiser consider using responsive display ads? They offer advertisers far greater control over where their finished ads display on websites.
They offer unlimited placement across the web for a lower overall cost than other ad formats.
Do Google Ads work in 2022
Smart Shopping and Local campaigns upgrade to Performance Max. Google will be automatically upgrading Smart Shopping and Local campaigns to Performance Max starting July 2022, which will increase conversion value and achieve better ROIs.
What is better than Google Ads?
- Microsoft ads
- Facebook ads
- Native ads
- Linkedin ads
- TikTok ads
- Twitter ads
- Amazon ads
- Reddit ads
Does Google Ads work for small business
Yes, Google Ads Works. It works for small businesses and large businesses alike. Paid ads are a great way for businesses to increase brand awareness, get more traffic to their site, and generate more sales, all while being able to track the results.
What can I put on Google Ads
Include at least one of your keywords Keywords in your ad text show your ad’s relevance to what people want.
For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”
Learn how to build the best keyword list.
How do I switch from responsive search ads to text ads?
- Go to Ad Group
- Click the plus icon to create a new ad
- Pick add responsive search ad
- Click on the top right “switch back to text ads”
- Confirm – Yes, switch
- DONE
Which type Google Ads is most effective
While all three ad formats are effective and can serve different marketing strategies, Google says that responsive display ads get the most reach of all types.
Are Google Ads worth
Google Ads can be worth it for small businesses. There are a ton of benefits advertising on Google can offer including the ability to reach targeted and motivated audiences, a pay-for-performance pricing model, and an easy-to-track ROI.
Are Google Ads Free
No, participation in AdSense is free of charge. Even better, Google will pay you for clicks or impressions on the Google ads you’ll display on your site.
Sources
https://ppcexpo.com/blog/three-required-parts-of-a-text-ad
https://support.google.com/adsense/answer/32850?hl=en
https://lunio.ai/blog/paid-search/google-ad-examples/
https://wsinextgenmarketing.com/facebook-instagram-ads-vs-google-ads/
