The short answer is yes, you can connect Salesforce with Google Analytics. There are two key ways you can integrate these two apps.
The first is by using Salesforce cloud data. This allows you to bring your sales pipeline right into Google Analytics.
How does Salesforce integrate with analytics?
- Login and integrate in one day!
- Select customer attributes to import
- Connect to Adobe Analytics
- See results in Workspace!
How do I integrate Google Analytics with Salesforce marketing cloud
Link Analytics to Marketing Cloud Sign in to Google Analytics. Click Admin, and navigate to the property you want to link.
In the Property column, under PRODUCT LINKING, click Salesforce Marketing Cloud. Click Create Link, and follow the steps to log in to your Marketing Cloud account, then click Next.
How do I add Google Analytics to Salesforce
Make sure you’ve signed in to your Google Analytics account. Click here or search for Google Analytics for Salesforce Communities in the Google Analytics Solutions Gallery.
Click the dropdown next to Select a View and select User Explorer under the account that you are adding the package to.
Click Create.
How do I enable Google Analytics in Salesforce?
- Decide how to identify your users
- Required Salesforce Sales Cloud objects and fields
- Create new custom fields in Salesforce Sales Cloud
- Edit your lead form
- Link Analytics to your Salesforce Sales Cloud account
- Configure the Salesforce milestones to import
- Attribute and Product data setup (optional)
Is Google Analytics a business analytics tool
No, Google Analytics is not a business intelligence tool.
What is Salesforce Analytics
Salesforce Wave Analytics, also called Analytics Cloud, is a business intelligence (BI) platform from Salesforce.com that is optimized for mobile access and data visualization.
The Wave mobile app allows users to work with large data files and create graphs, charts and other pictorial representations of data from them.
How do I add Google Analytics to a Salesforce community?
- In Experience Builder, go to Settings | Security
- Go to Settings | Advanced and enter your Google Analytics ID
- Select Let Google Analytics access your Salesforce data for deeper insights into search activity
What is the difference between Google Analytics and Adobe Analytics
Google Analytics is free and hence a more affordable option compared to Adobe Analytics.
Adobe Analytics has no free version and can cost more than $100,000 a year, depending on how many hits you have.
Large enterprises requiring additional tools will use Adobe Analytics for comprehensive customer data integration.
How much does it cost to use Google Analytics
Google Analytics has two price plans: free and 360. The cost of google analytics 360 starts from $12,500 per month and $150,000 per year.
GA 360 provides higher data limits, BigQuery integration, service level agreement, custom variables, and a dedicated support team.
Is Google Analytics a DMP
No, Google Analytics isn’t a DMP Google Analytics doesn’t aim to be a DMP (yet).
These are DMP features GA doesn’t support: Google Analytics doesn’t allow to build audiences across multiple properties.
Is Adobe analytics better than Google Analytics
Google Analytics is the strongest in multi-channel attribution, while customers choose Adobe Analytics for its robust user pathing and reporting.
Is there a fee for Google Analytics
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
What can you do with Google Analytics 360 and Marketing Cloud
The Google Analytics 360 integration with Salesforce Marketing Cloud lets you publish audiences created in Analytics 360 to Marketing Cloud, and use those audiences in your Salesforce email and SMS direct-marketing campaigns.
You can use these audiences in Marketing Cloud Journey Builder.
How much does using Google Analytics cost each month
The free version is a freemium service that provides necessary analytics for both small and medium-sized businesses.
But if you want more advanced features, the Google Analytics 360 goes for $150,000 per year or $12,500 per month.
Google Analytics has two price plans: free and 360.
What is Web Analytics Connector in marketing cloud
The Web Analytics Connector (WAC) is a free Marketing Cloud feature that appends a ‘string’ to every Email Studio email link.
Simply put, it adds data to the end of your links for tracking purposes.
The string is typically used to add Google Analytics UTM Parameters, but it can really be used for anything you want.
Is Einstein analytics free in Salesforce
Salesforce offers a free trial to Einstein Analytics and Einstein Analytics plus for 30 days, after which we can subscribe to the service and pay with a monthly or even multiyear payment option.
The price starts from $75 USD/user/month on Einstein Predictions to $150 USD/user/month on Einstein Analytics Plus.
What companies use Google Analytics 360?
- Uber
- Airbnb
- Spotify
- Udemy
- Robinhood
- Slack
- LaunchDarkly
What is Google Analytics BigQuery
BigQuery is a cloud data warehouse that lets you run super-fast queries of large datasets.
You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.
How do I get Einstein analytics in Salesforce
Users can access Einstein Analytics via the Analytics tab or via the Analytics Studio app (from the App Launcher).
But first, users need the license! Users’ permissions are defined on their Salesforce user record, granted via a Salesforce permission set.
When should I use Google Analytics 360
Google Analytics 360 provides the tools and support that enterprise teams need to get actionable insights from their data.
With Google Analytics 360, your team can access advanced tools, like Unsampled Reports, BigQuery Export, and Data Driven Attribution, in addition to all the standard Analytics features and reports.
What is the difference between Universal Analytics and GA4
Universal Analytics tracks screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property.
If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
How much does Google Analytics 360 cost
What is the Cost of Google Analytics 360? The cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month.
Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.
Is Google Analytics 360 a CDP
Using GA360 as a Customer Data Platform (CDP)yes, really… In the same way we integrated the CRM data, we are going to leverage the data import solution to populate even more data in GA360.
How do I link my pardot to Google Analytics?
- Add the Google Analytics tracking code to Pardot assets
- Track Google Analytics conversions through Pardot Forms and Landing Pages
- Track Google Analytics when using iFrames
How do I get Adobe Analytics?
- Go to the Extensions > Catalog page
- Find the Adobe Analytics Product String extension by Adobe Consulting Services and click Install
- Take a moment to read the instructions
- Click Save to Library
How do I see hits in Google Analytics
In Google Analytics, look under the Admin, under Property, and click Property Settings. Scroll down and find the Property Hit Volume.
You will be able to see your hits from yesterday, the last 7 days, and the last 30 days.
Warning!
Is Adobe Analytics hard to learn
If you already know Google Analytics or digital analytics as such, it’s actually quite easy to get going in Adobe Analytics.
There are some critical differences, and you will learn what they are. This course will help you gather actionable insights with Adobe Analytics to make informed decisions.
How does Salesforce track sales performance
Use the performance chart on the Home page in Lightning Experience to track your sales performance or the performance of your sales team against a customizable sales goal.
What is Google Ads connector
Google Ads allows you to reach potential customers with online ads. The Data Studio Google Ads connector enables Google Ads advertisers to access performance report data within Data Studio.
Does Salesforce have a KPI dashboard
This dashboard is targeted at service executives and provides insight into important trends, which helps them make staffing and training decisions.
Executives can also monitor performance against set key performance indicators (KPIs), which helps them refine organization goals based on past performance.
Sources
https://hevodata.com/learn/building-ga360-bigquery-connection/
https://www.toppr.com/ask/question/which-of-the-following-should-not-be-called-as-sales/
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_jb_journey_contact_data.htm&language=en_us
https://www.techtarget.com/searchcustomerexperience/definition/Salesforce-Einstein
https://experienceleague.adobe.com/docs/analytics-platform/using/cja-overview/cja-overview.html?lang=en
