Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media.
How do you measure the effectiveness of IMC?
- response rates,
- number of inquiries,
- number of qualified leads from respondents
- customer acquisition costs (total # of new customers/marketing costs),
- increase in average sales price
What are the three parts of any IMC strategy
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What are the 4 pillars of IMC
Four pillars of IMC: stakeholders, content, channels, results. Porcu et al.
Which of the following are communication channels used in the IMC process
(All of these except the supply chain are channels used in the IMC process: advertising, direct marketing, public relations, and sales promotion.)
Which statement best describes personal selling? It is the two-way flow of communication between a buyer and a seller.
What are the 6 IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What is IMC planning process
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing
Is IMC considered critical care
Still considered a part of critical care, the 6th Floor Intermediate Care Unit (IMCU) delivers care to two distinct patient populations.
One group includes patients whose condition requires a longer hospital stay due their dependence on medical technology to support, respiratory, nutritional, or other needs.
What are two types of controls used in the management of an IMC campaign
Two main strategies that are commonly used in IMC planning include push and pull strategies.
What is Starbucks IMC
Starbucks marketing communication mix integrates advertising, sales promotions, events and experiences, public relations and direct marketing communication tools.
What is the difference between promotion and IMC
The key difference between IMC and promotional mix is that IMC refers to conveying a brand message to its targeted audience to lure customers for purchases whereas promotional mix refers to the integration of advertising, personal selling, sales promotion, public relations and direct marketing to lure target audience
What makes a good IMC campaign
An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels.
Essentially, the message remains consistent, but the method of delivery will vary across platforms.
What is the difference between a marketing plan and an IMC plan
Objective The aim of marketing is to create awareness of a brand and generate sales.
IMC, on the other hand, aims to integrate the various promotional tools and approaches used by a company to ensure that consistent messages are delivered that creates a more powerful impact on the minds of the consumers.
How does redbull use IMC
The company has been doing Integrated Marketing Communication very successfully. Red Bull’s slogan is “it gives you wings.”
Red Bull’s international marketing campaign targets young men mostly with extreme sports. When you see this commercial, you may know how many kinds of extreme sports that the company sponsors to.
What is direct marketing in IMC
Direct marketing enables organizations to communicate directly with the end-users. Various tools for direct marketing are emails, text messages, catalogues, brochures, promotional letters and so on.
Through direct marketing, messages reach end-users directly.
How does Coca Cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
How does social media play a role in the IMC process
Social media is a communication channel that plays a vital role in any IMC plan, particularly because in addition to its reach, it is a valuable source of customer intelligence and data.
If social media is not already part of your advertising strategy, it definitely should be!
It has proven itself.
Which is an example of integrated marketing communications quizlet
Examples include email marketing, telemarketing, direct mailing and catalogue marketing.
What is a media mix and how does it differ for an IMC campaign
A media mix is the combination of communication channels your business can use to meet its marketing objectives.
Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media, such as Facebook or Twitter.
What are the 7 steps required when developing an IMC plan?
- 7 Steps To Create An Integrated Marketing Communication Plan
- Understand And Know Your Target Audience
- Set Up A Budget Plan
- Identify Your Unique Selling Proposition
- Define Your Marketing Communication Methods
- Maintain A Consistent Brand Element
- List Down Key Success Metrics
- Execute, Test, Reiterate
What are benefits of IMC over promotion mix to marketers?
- Improved Results
- Improved Brand Image
- Cost Effective
- Increased Morale
- Diversity
- Reduced Confusion
- Maintained Focus
What is an example of integrated marketing
Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut.
What are the 5 integrated marketing communications
As we’ve mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools.
These are advertising, direct marketing, internet marketing, sales promotion and public relations.
What is integrated communication mix
Integrated Communication Mix (ICM) is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.
What are some examples of 21st century integrated marketing?
- Broadcast = TV and radio spots with media buys during pro sports broadcasts
- Print = Ads in the newspaper sports and business sections; also in sports magazines
- Direct mail = Postcards with 10% discount offers sent to purchased lists of men 21–65
What are the 5 major types of marketing communications?
- Digital marketing
- Public relations
- Advertising
- Social media
- Customer recommendations
- Direct marketing
- Sales promotion
What are the 4 elements of the integrated marketing mix?
- Product (or Service)
- Place
- Price
- Promotion
What is ICM medical abbreviation
Ischemic cardiomyopathy (ICM) is a term that refers to the heart’s decreased ability to pump blood properly, due to myocardial damage brought upon by ischemia.
When discussing the term ICM, coronary artery disease (CAD) has to be addressed.
What are the 3 types of market integration?
- Horizontal integration
- vertical integration
- Conglomeration
How an integrated marketing communication program is coordinated and implemented
Continually, IMC can also be implemented by tactically harmonizing and integrating different types of advertisement message appeals/strategy (such as; brand advertisement message strategy, direct response advertisement message strategy; and so on) in the development of brand equity; brand awareness and brand image.
Citations
https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/coca-cola-marketing-strategy
https://www.hitechnectar.com/blogs/integrated-marketing-communications-benefits/
https://psu.pb.unizin.org/comm370/chapter/chapter-4-integrated-marketing-communications-and-public-relations/
https://www.stephenzoeller.com/integrated-marketing-communications/
https://www.rocksdigital.com/integrated-marketing-communications/
