This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Unity Ads through mediation.
It covers how to add Unity Ads to an ad unit’s mediation configuration, how to set up ad source optimization, and how to integrate the Unity Ads SDK and adapter into an Android app.
What is mediation Unity
Unity Mediation solutions enable publishers with the tools to easily expand their ad demand by driving more competition for their inventory.
Optimize network waterfalls or bidding in the Unity dashboard and simplify setup with adapter updates and code snippets available in the Unity Editor.
What is mediation advertising
Ad mediation refers to the use of technology to maximize the ad monetization of app publishers by increasing their display ad fill rates and eCPM rates.
Ad mediation and mediation platforms search ad networks for the best inventory for publishers and subsequently send ad requests to increase fill rates.
How do you integrate Admob mediation in Unity?
- On this page
- Supported integrations and ad formats
- Requirements
- Step 1: Set up Unity ads
- Step 2: Configure mediation settings for your AdMob ad unit
- Step 3: Import the Unity SDK and Adapter
- Step 4: Additional Code Required
- Step 5: Test Your Implementation
What is Unity ads
Created by the leading mobile game engine, the Unity Ads SDK provides a comprehensive monetization framework for your game, whether you develop in Unity, Xcode, or Android Studio.
Use Unity Ads to incorporate various ad formats into natural surfacing points in your game.
What is a Unity ad
Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games.
How do I control Unity Ads
You can access Ad Controls at either the organization level or the project level of the Monetize dashboard.
Each level serves different purposes for your ad review and blocking needs. From the Monetization dashboard, select Unity Ads Controls in the secondary navigation menu.
How do I add unity ads to unity?
- Step 1: Enable ads for your game in the Editor
- Step 2: Add code to your game
Is Unity an ad network
Unity Ads solutions are trusted by thousands of game publishers and advertisers to reach billions of players each month.
Customers around the world rely on Unity Ads to monetize their games and acquire new users.
Read more about our customer success stories here.
Are Unity ads only for games
At a glance: Unity Ads, an AppsFlyer ad network integrated partner, is a video ad network for iOS and Android.
How do I find Unity Ads
From the Monetization dashboard, select CURRENT PROJECT > Unity Ads Reporting in the secondary navigation menu to view a report of your project’s ad revenue.
Tip: You can view the same information described in this topic for your entire Organization by selecting Unity Ads Reporting from the secondary navigation menu.
Are Unity ads profitable
Earning revenue Unity Ads generates revenue by displaying paid advertisements in your game. The more traffic and impressions your game creates, the more money you can earn.
How do I create AdMob mediation?
- Add the AdMob Network
- Add a third-party ad network
- Add a custom event
How do you implement unity ads in flutter?
- Initialization: UnityAds.init( gameId: ‘PROJECT_GAME_ID’, onComplete: () => print(‘Initialization Complete’), onFailed: (error, message) => print(‘Initialization Failed: $error $message’), );
- Show Rewarded/Interstitial Video Ad: Load a video ad before show it
- Show Banner Ad:
How much does Unity ads pay per ad
So, Unity will boast that it can get you between $6 to 12 USD per 1000 impressions.
It should be on the higher side if you have it set up as awarded ads like I do, and making them unskippable once started.
How do I test Unity ads?
- Add your test device in the AdMob UI
- Add your test device programmatically
- Testing with the Unity Editor
What is AdMob Mediation
What is AdMob mediation? Mediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place.
Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests.
How are Unity ads paid
Unity Ads generates revenue by displaying paid advertisements in your game. The more traffic and impressions your game creates, the more money you can earn.
Can I use Unity ads in Android Studio
Using Android Studio Add a new module and import the unity-ads. aar file. Name the module “unity-ads”, for example.
Right-click on the module in the project view, then select Open Module Settings > app, and add “unity-ads” module as a dependency.
What is Unity Ads eCPM
eCPM (effective cost per mille) is the average price your game earns from advertisers per thousand impressions.
When setting eCPM targets, Unity will target that price and optimize to deliver the maximum demand at the specified eCPM.
Does Unity Ads use advertising ID
The answer is NO.
Can I use both Unity ads and AdMob
Unity Technologies Hey, unfortunately right now it isn’t possible to use AdMob with Unity Ads enabled and the standard Unity Ads SDK in a project at the same time.
The reason is that the AdMob SDK with the Unity Ads adapter included actually already contains a copy of the Unity Ads SDK.
How do I use Unity ads on Android
Step 1: Set up Unity ads Fill out the form and click Add Project at the bottom of the page to add your project to Unity Dashboard.
Once your project is created, navigate to the Monetization > Placements tab of your project and take note of the Game ID.
To create a new placement, click the Add Placement button.
What is a mediation platform
The definition of mediation platform Mediation platforms centralize access to multiple ad networks in one SDK integration, leveraging an optimization algorithm to determine which mediated ad network can fill the app developer’s inventory with the highest CPM.
How do I use Google ads in Unity?
- On this page
- Prerequisites
- Download the Mobile Ads Unity plugin
- Include the Mobile Ads SDK
- Set your AdMob app ID
- Initialize the Mobile Ads SDK
- Select an ad format
- Request app tracking transparency authorization
Which is Better admob or Unity ads
AdMob has better tools for Ads than unity. Google is much better in Ads management than unity and have better support.
How do I optimize unity ads?
- Create a strong trailer
- Rotate trailers
- Fine-tune campaign targeting
- Remove underperforming publishers
- Give changes time before expecting results
- Understanding Campaign History & Performance
What data does unity ads collect
Unity Ads has probably collected device information, like IP address and device identifiers, and information regarding the delivery of ads and your interaction with them, all of which may be shared with ad publishers and attribution companies.
How much does Unity ads pay in India
For Tier 2 countries like India, with an Android platform, the same is USD 0.78, and for iOS, the CPM is USD 1.81.
The average CPM rate for Video Ads, being USD 3.46 is quite impressive too.
The same for Tier 1 countries like the USA is USD 6.4 if an Android platform is used and USD 6.25 if we consider an iOS platform.
How do I add Facebook ads to Unity games?
- Step 1: Create a Banner Object
- Step 2: Adding Callback Events
- Step 3: Load an Ad
- Step 4: Showing the Ad
How do I upgrade Unity mediation SDK
Or, if you already have an earlier version of the Unity Mediation SDK installed, update to the latest version of the SDK from the Package Manager.
Open your project in the Unity Editor and go to Window > Package Manager.
In the Package Manager, select + > Add package from tarball.
References
https://developers.facebook.com/docs/audience-network/setting-up/ad-setup/unity/banner/
https://unityads.unity3d.com/help/advertising/campaign-optimization
https://developers.is.com/ironsource-mobile/unity/admob-mediation-integration-guide-sdk-6-4/
https://www.businessofapps.com/ads/unity-ads/
https://developers.google.com/admob/unity/quick-start
