- Perform Keyword Research
- Create Memorable Content
- Write Guest Posts
- Keep Active Social Media Pages
- Use Advertising to Increase Website Traffic
- Send Email Newsletters
- Influencer Outreach
- Create a Helpful Industry Tool or Content
Which are examples of goals in Google analytics
Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).
Defining goals is a fundamental component of any digital analytics measurement plan.
Why is direct traffic so high
The reason why direct traffic is so high is that it’s Google’s catch-all. If a session can’t be attributed, then Google Analytics will add it to direct.
So, anytime your tracking isn’t set up correctly, you’ll likely see significantly higher direct traffic.
What are the three different scopes of Analytics
User, Session, and Hit Scopes The three most common scopes in Google Analytics: user, session, and hit.
What is the difference between organic and direct traffic
Direct traffic can include visits that result from typing the URL directly into a browser, as the simple definition suggests.
Organic traffic, on the other hand, are those visits which are tracked by another entityusually because they have arrived through search enginesbut also from other sources.
Is SEO paid or free
SEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for.
They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.
Is PPC the same as ads
PPC is essentially a company’s advertisements in search results or on another website to generate more traffic back to the advertiser’s site.
Paid advertising is a model that targets consumers online using different formats, like a social ad or search ad, based on the consumers’ interests or intent.
What are the 3 types of scope?
- Block scope
- Function scope
- Global scope
How do I make my YouTube account not a brand?
- On your computer, open a web browser, like Chrome or Safari
- Go to the Brand Accounts section of your Google Account
- Choose the account you want to delete
- Tap Delete account
- Enter your password
- Read the info carefully and agree to the terms
- Tap Delete account
How do I get paid for search advertising
Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site.
Pay-per-clickor PPC advertisingis the most common form of paid search.
How do I add metrics to Google Analytics?
- Sign in to Google Analytics
- Click Admin, and navigate to the property to which you want to add custom metrics
- In the PROPERTY column, click Custom Definitions > Custom Metrics
- Click the New Custom Metric button
- Add a Name
- From the Formatting Type dropdown, select an Integer, Currency, or Time
What are the four scope types
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
What is the difference between paid search and SEO
The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP).
The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results.
The end of the page has another selection of paid search results.
What are paid keywords
Paid keywords are keywords you bid for inside Google Ads. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business.
Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for.
What does UTM stand for
UTM is the acronym for Universal Transverse Mercator, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator).
What is a good bounce rate
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent.
41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
What is visibility C
What is Visibility of a variable in C? Visibility of a variable is defined by how a variable is accessible inside a program.
A variable is visible within its scope and hidden outside the scope. A variable’s visibility controls how much of the rest of the program may access it.
Sources
https://support.google.com/analytics/answer/2709829?hl=en
https://www.jellyfish.com/en-es/training/blog/google-analytics-channels-explained
https://digitalmarketinginstitute.com/resources/lessons/digital-channels_paid-search_9qyb
