- Direct mail
- Cold calls
- Advertising
- Newsletters
- Referrals
What are the 7 elements of marketing?
- Product (or Service) Your customer only cares about one thing: what your product or service can do for them
- Price
- Promotion
- Place
- People
- Packaging
- Process
How do I market HR consulting services?
- Have a strong social media presence
- Network with other local businesses
- Gain referrals from current clients
- Promote customizability of your HR services
What is strategic service vision
Strategic service vision attempts to integrate operative and marketing functions at all levels of customer contact.
What is the most powerful marketing tool?
- CRM (Customer Relationship Management) HubSpot CRM
- Content Creation
- Social Media Marketing and Management
- SEO and SEM
- Website Optimization and CRO
- Email Marketing
- Video Marketing
- Design
Where can I advertise my services?
- Google (see tactic #1)
- Yelp
- Applicable niche directories like TripAdvisor, Angie’s List, etc
- Better Business Bureau
- Glassdoor
- Foursquare (Even though it’s dead as a social platform, its data is used by thousands of platforms.)
- Yellow/White Pages
How can you improve customer service?
- Understand customer needs
- Seek and promote customer feedback
- Set and communicate clear service standards
- Delight your customers by exceeding their expectations
- Capture and share examples of great service
- Create easy and effortless customer service
- Personalise your customer service
What are the 4 branding strategies?
- Product/range extension
- Brand extension
- Co-branding
- Brand licencing
What is an example of a professional service
Professional services are occupations in the service sector requiring special training in the arts or sciences.
Some professional services, such as architects, accountants, engineers, doctors, lawyers, and teachers, require the practitioner to hold professional degrees or licenses and possess specific skills.
What are the 5 C’s of marketing
The 5 C’s of Marketing Defined. The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate.
These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.
What do consultancy services do
Consultancy firms are hired to help their clients with a dilemma, for which specialist expertise or knowledge is needed which is otherwise lacking on the clients’ end.
What is professional service process
It is the process of planning the project and guiding team members to produce their best work and contribute to achieving set goals, all while implementing the company’s policies and working with industry standards and best practices.
Professional services managers handle this role.
How do you manage service quality
Steps in managing service quality : for better performance. Educate the customer about the service through effective communication.
Develop quality standards and quality driven organization culture according to customer expectations. Automate and maintain quality standards.
How do I make a 360 marketing plan?
- Step 1 – Study What Successful Companies Are Doing
- Step 2 – Study Your Target Market
- Step 3 – Determine the Purpose of Your 360-Degree Marketing Campaign
- Step 4 – Plan Out Your Funnel
- Step 5 – Ensure There Is Cohesiveness
- Consider Your Weaknesses
- Consider Your Strengths
Why does service marketing have the three extra P’s
Why additional P’s? These additional 3P are required because of the special characteristics of the Service Industry.
The product of a service industry is not tangible. The Service cannot be manufactured and inventoried but are often produced & delivered simultaneously.
How do you create a service offering?
- Step 1: Align Vision and Goal
- Step 2: Brainstorm
- Step 3: Conduct a Market Analysis
- Step 4: Identify Barriers and Limitations
- Step 5: Establish a User Profile/Personas
- Step 6: Prototype and Test
- Step 7: Evaluate Users’ Experience
- Step 8: Get Feedback, Improve the Service, & Evolve
What are the P’s and C’s of marketing
The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control.
The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market.
What are the 7 P’s of marketing
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
What are the 5 C’s of marketing mix
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate.
How do I sell myself as a marketing consultant?
- Researching and setting goals
- Branding
- Website
- Search engine optimisation (SEO)
- Networking
- Social media
- E-marketing campaigns
What is 4c and 4p marketing strategy
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
How do consulting firms market themselves
Every consultant finds a different mix of marketing strategies that works for them. You might go all in on social media.
Or spend most of your time asking for referrals. Or you could run a newsletter, go to events, give presentations, and write a blog.
How do you attract customer?
- Identify Your Ideal New Customers
- Use Direct Response Marketing to Attract Customers
- Give Something Away to Entice New Customers
- Give Your Business a Face Lift to Increase Sales
- Get The (Right) Word Out
What is the difference between strategy and tactics
While strategy is the action plan that takes you where you want to go, the tactics are the individual steps and actions that will get you there.
In a business context, this means the specific actions teams take to implement the initiatives outlined in the strategy.
What is digital PR strategy
A Digital PR strategy encompasses the most important tactics that have the potential to drive defined business goals.
Sometimes, it also includes backlink analysis and an SEO audit. Here are the 10 most common Digital PR strategies: Sharing newsworthy press releases to ensure publicity and press features.
What are some examples of tactical planning?
- Hire and develop a diverse cohort of new employees and retain them in the long-term
- Reorganize the business so that it is more closely aligned with the industry
- Double the number of marketing assistants by the end of Q2
What is 6r in marketing concept
“They can do that,” says Neal, “by focusing on improving the “6 Rs” – reach, retention, relevance, reputation, revenue, and return on investment (ROI).”
What are the four basic characteristics of services 4i’s
There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007).
How do I get clients for my consulting business?
- Offer referrals
- Guest blog
- Email marketing
- Get social
- Target new clients
- Network
- Nail your elevator pitch
How do you market a personal trainer?
- Define your ideal client
- Develop your personal training brand
- Dedicate time to your website content
- Write guest blogs for high-authority sites
- Harness social media
- Maximize your visibility online
- Send emails consistently
- Encourage referrals
References
https://www.reliablesoft.net/how-to-promote-your-small-business-online/
https://fixyr.com/the-7-steps-to-professional-services-marketing-success/
https://www.mindtools.com/pages/article/newSTR_94.htm
https://www.forbes.com/sites/steveolenski/2017/12/12/5-factors-that-can-make-or-break-your-marketing-strategy/
https://www.8bitcontent.com/8-ps-of-marketing
