- To access the Multi-Channel Funnels reports, go to Conversions > Multi-Channel Funnels
- The “Overview” report can provide a visual story of how shoppers engage via different channels across two or more sessions prior to purchase
What is Google GA4
GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey.
Uses event-based data instead of session-based. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
Is learning Google analytics worth It
Is Google Analytics certification worth it? Yes! The Google Analytics Individual Qualification certification is well worth your time.
With this certification, you will pick up an abundance of useful analytic knowledge that will help you understand Google Analytics better.
What is product List performance in Google Analytics
The Product List Performance Report is one of the Enhanced Ecommerce offerings from Google Analytics.
It allows you to track how clusters of products are performing in your online store.
What is Exit rate google analytics
For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
Bounce Rate for a page is based only on sessions that start with that page.
Which Google Analytics reports for clients are the best?
- Browser Report
- Efficiency Analysis Report
- Customer Behavior Report
- Site Speed Report
- Keyword Performance report
- Content Efficiency Report
- Social Media Report
- User Acquisition Report
How do I create a tracking page?
- Fill in your tracking page settings
- Choose Your Theme
- Add your promotional banners
- Add Header Links to your tracking page
- Know your NPS
What are the possible reasons why conversion discrepancy happens between Google Analytics and other advertising platforms?
- Google Ads account not linked to Analytics
- Multiple Google Ads accounts linked to the same Analytics
- Auto-tagging for your URL is disabled in Google Ads
- Google Analytics tracking code is missing or doesn’t fire
How do I know if Google tag manager is installed?
- Click on “view page source.” –
- You may have an instance where “gtm
- Next, click “Enable” to allow Google Tag Assistant access
- Click “Refresh” on your browser, or press F5
- You are looking for the green smiley tag with Google Tag Manager next to it
How do I create a trackable link?
- Google URL Builder
- Step #1: Paste the Link
- Step #2: Create Campaign Source
- Step #3: Create Campaign Medium
- Step #4: Create Campaign Team
- Step #5: Add Campaign Content
- Step #6: Add Campaign Name
- Google URL Shortener
Why should I use Google Tag Manager
Increase your agility. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more.
There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
Can two items have the same tracking number
When multiple items are dispatched with one tracking number, they are usually delivered together.
On rare occasions, the carrier may deliver items in separate deliveries. The tracking information will indicate the status of the remaining item.
What is a tracking URL
URL tracking is the process of adding identifier(s) to a URL so that you can: Locate your best-performing marketing channels, and more importantly, Drill down to the specific content that’s responsible for the referral traffic or sales.
What is different with standard eCommerce and enhanced eCommerce
Standard eCommerce tracks impressions, clicks, and conversion on only the order/ confirmation page while enhanced eCommerce tracks product impressions, and conversions from when a customer adds a product to cart, to choosing a payment method, shipment and checkout.
What is Analyzify
Analyzify is a #Shopify app that helps merchants to have a seamless and accurate data analytics setup.
The Analyzify app connects Shopify stores with Google Tag Manager by using advanced data layers.
How do I find out which visitors are clicking the most?
- Step 1: add Hotjar’s tracking code to your website
- Step 2: enable ‘session capture’
- Step 3: get started with continuous heatmaps
- Step 4: enter the URL of your heatmap or select from the popular pages list
- Step 5: click view heatmap
- Step 6: select ‘Click’ map
Whats the difference between visitors and sessions
A single Session often contains multiple activities, such as page views, events, or transactions.
In web analytics, a session is either capped by exiting the website or by a period of user inactivity.
Website Visits, also referred to as sessions, track the number of times a user interacts with your website.
References
https://www.webfx.com/blog/marketing/how-to-check-if-google-analytics-is-working/
https://support.google.com/analytics/answer/10089681?hl=en
https://help.kogan.com/hc/en-us/articles/360001915128-Why-do-I-have-two-items-with-the-same-tracking-but-only-one-has-arrived-
https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/overview-dashboard
