Make the profile stand out by posting 3D renders. Since Instagram is a social network for photo and video sharing, it is essential for architects to use high-quality visuals there.
And to succeed in digital marketing, one has to post regularly. But sometimes, architects run out of materials for their posts.
Why is Instagram important for architects
Building engagement Research suggests that location-based tagged posts have up to 79% more engagement than those without.
Use the platform’s own features such as Instagram Stories to increase visibility – knowing that 70% of posts aren’t actually seen because of the sheer volume of content being posted every day.
Is Instagram good for architects
Instagram is the best social media platform to explore and enjoy architecture, as it is focused on imagery.
If you spend hours and hours on Instagram looking for the perfect project or just architectural inspiration, these 10 accounts could help you.
How do you start an architect on Instagram?
- Create A Business Profile
- Leverage Visual Content
- Posting At The Right Time
- Work The Hashtags
- Post 3D Renders
- Show Behind The Scenes
- Engage, Engage and Engage
- Wrapping Up
How do you grow an architecture page on Instagram?
- Create great visual content
- Use Hashtags that are relevant to your niche
- Find the right time to post in your Instagram analytics
- Engage with other architects and potential clients
What should I post on Instagram architecture?
- A Day In The Field: People love to see what goes on behind the scenes of a project
- Show Us Some Internal Competition:
- Show Progress
- Your Team With Their Families:
- Show Your Project Being Used After Completion:
- Give Inspiration For Dreamers
- Share Party Pics
- Candid Team Photos:
What social media do architects use
The best social media platforms for architecture marketing include Facebook, Instagram, LinkedIn, Pinterest, YouTube, and Houzz.
What social media platforms do architects use
All of the popular social platforms have an architect presence including Twitter, Facebook, LinkedIn, YouTube, Pinterest and Instagram.
These platforms are all well suited for visual, technical and intellectual sharing, something architects intrinsically value.
How architects should use social media
An architect has many use cases for social media that are only going to grow.
Social media promotes dialogue among peers, something architects value, as well as providing a platform for showcasing images and visual inspiration, which architects also prioritize.
Do architects need social media
Why do architects need social media for business? SMM helps architects promote their services and build a trusting relationship with former, existing, and potential clients.
Social media marketing allows architects to reach out to a wide target audience and build useful connections with other experts in the industry.
How do you connect with architects?
- Share the love
- Show off your work
- Lead the conversation
- Ask questions
- Connect digital interactions with real life meetings
- Deliver valuable content
- Contests
- Plan for future customers
How do architects attract clients
Do some research into their social environments and find ways to meet them there.
The best projects or partnerships occur through direct commissions via a personal contact. Make the personal connection by networking in the same places that your ideal client spends time in.
What app do architects use to design houses?
- AutoCAD Mobile App
- Morpholio Trace Pro
- ARki
- ArchiSnapper 5
- MagicPlan
- Shapr3D
- ArchiMaps
- SketchUp
How do architects market themselves
Social media marketing is one of the best strategies for marketing for architects. Because social media is often so visual, it gives you a great place to showcase your work.
Social media is also, of course, social. This gives you a great opportunity to talk with your audience.
Why can’t architects advertise
Deemed inappropriate and unprofessional, advertising was ‘condemned. ‘ This meant that architects had no right to advertise themselves in any way, to give away services for free or compete with other architects over price.
All architects were instructed to charge the same percentage of the construction cost.
How do architects get clients
The process architects typically progress through to get clients involves networking, being invited to propose, preparing proposals, and interviewing.
The specifics of this process are outlined below, and often differ depending on the type of project.
How can social media firms promote architecture?
- Show Progress
- Share Random Tips
- Create a marketing plan and strategy
How do architects get more clients?
- referral partners
- previous clients
- networking groups
- speaking/seminars
- industry associations
- join a municipal or community board
- tradeshows
- industry conferences
What do architects care about
Architects want to see, feel, touch and understand products. Of course they care about how it looks, but they also care about how will it stand the test of time, how it will perform on their project and how it will work with the other products they’ll be using.
What frame is best for Instagram?
- 1080px by 1080px (Square)
- 1080px by 1350px (Portrait) and
- 1080px by 608px (Landscape)
How does social media affect architecture
Social media posts have challenged, inspired, and guided contemporary architecture practices. Other than having their buildings stand as illustrious backdrops for photographs, the use of geotagging and hashtags have helped architects develop a more thorough site and post-occupancy analysis.
What do architects wear
The architect’s uniform Today, architecture fashion is generally summarised by eccentric bold colours, the colour black, formal suits and well-designed fairly relaxed garments.
How do you target an architect
When targeting architects, take the approach of trying to remove all obstacles and be sure each potential question is answered about your product and the industry.
Find ways to build trust and credibility through education, empathy for their needs, and learning how to think with an architect’s brain.
How do architects get new projects?
- Identify the ideal project, and then work backwards
- Export your design as portable, and shareable objects
- Follow up
- Turn your firm into a brand
- Create brand ambassadors at your company
- Organize an open lecture series at your firm
What do architects want from manufacturers
Architects want relationships with manufacturers “Architects know a little bit about everything, but not everything about everything,” one survey respondent said.
As a result, architects rely on manufacturers to supplement their knowledge of product categories and provide more technical information.
Are architects in demand
There is no doubt that a career in architecture will be very challenging, which is why it is one of the most coveted careers in today’s world.
What’s more exciting is that this path also offers lucrative benefits and opportunities for professional growth.
How do you approach an architect?
- A switch as simple as your initial contact tactics will make a big difference in your end results
- Keep it simple
- Tell a story with your images
- Case studies increase confidence
- Be bold and memorable
- Point out your differentiator
Do architects need marketing
Architects need to apply marketing to their practices from the onset and treat it with the same amount of dedication as they do with their floor plans, sections and 3D models of their building designs.
Marketing is a complex discipline, but its fundamentals can be broken down to a few simple concepts.
How do architects find work
They get work through a relatively small set of personal contacts. And those may be people they’ve known at every stage of their life—elementary school, high school, college, first job, and so on.
It’s about nurturing referral sources. Architects talk about clients all the time.
Do architects earn a lot of money
How Much Does an Architect Make? Architects made a median salary of $82,320 in 2020.
The best-paid 25 percent made $106,680 that year, while the lowest-paid 25 percent made $63,420.
How do architects generate leads?
- Embrace the new birthplace for leads
- Acknowledge that all leads are not equal
- Educational content actively drives referrals from non-clients
References
https://foyr.com/learn/sell-your-architectural-services-better/
https://www.grandviewresearch.com/industry-analysis/architectural-services-market
https://monograph.com/blog/marketing-strategies-for-architects
https://www.tailwindapp.com/blog/instagram-image-size-guide
https://www.marketingforarchitects.it/instagram-for-architects-guide/
