The term BOGO is used by grocery and retail stores to describe a buy-one-get-one-free sale.
This means, if you purchase one item at the retail price, the second item (usually identical) is FREE.
Does rural marketing require strategies
Companies must follow the strategy of penetration pricing with the backup of a good quality product to be successful in the rural market.
As ‘two for one’ deal and coupons are not very effective marketing tools, it is far better to price the product as low as possible in the first place.
What are the 4 channels of distribution
Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
Indirect channels involve multiple intermediaries before the product ends up in the hands of the consumer.
What is general trade
Definition of General Trade vs Modern Trade General trade or traditional trade are stores that are owned by individuals and usually cater to local customer requests.
Customers in Indonesia tend to go to general trade to shop for last-minute food and other household needs.
How do you give a customer an offer?
- Nudge New Visitors with a Special Offer
- Reward Loyal Customers
- Increase Sales During Holidays
- Use Early-Bird Discounts for New Products
- Reduce Abandoned Carts
- Reward Referrals from Existing Customers
- Retarget Visitors with a Custom Offer
- Offer Discounts on Subscriptions
How can I bring in sales?
- Be Present With Clients And Prospects
- Look At Product-To-Market Fit
- Have A Unique Value Proposition
- Have Consistent Marketing Strategies
- Increase Cart Value And Purchase Frequency
- Focus On Existing Customers
- Focus On Why Customers Buy
- Upsell An Additional service
How do you increase customer volume?
- Know the key qualities and differentiators of your product
- Keep customer benefits front-and-center
- Thoroughly qualify your prospects
- Understand your customer’s pain points
- Work closely with your marketing team
- Focus on improving sales velocity
- Re-assign your sales territories
How does Buy 1 Take 1 work
Buy One Get One (BOGO) is another common one. This promotion can be applied in two ways: There’s buy one get one free or buy one get the 2nd item % off.
BOGO is typically used to move inventory, so if you’re sitting on a lot of stock that you want to clear out, this promotion could be a good option.
Why general trade is important
General trade is a vital part of the FMCG industry, as it helps to ensure that products are available to consumers in a timely and efficient manner.
Who is a primary customer
The primary customer might be the consumer or end user of a product or service, or an intermediary such as a broker or reseller.
Identifying the most appropriate primary customer requires an assessment of each customer group along three dimensions: • Perspective.
How do I sell a product?
- Find your products
- Identify your niche market
- Conduct market research
- Create buyer personas
- Brand your business
- Build your e-commerce website
- Set up processes for payment, shipping, and staying in touch
- Create high-quality product content
How do I sell my product to a company?
- Developing a sales strategy
- Planning your approach
- Getting access
- Asking questions
- Selling the benefits
- Handling objections
- Closing the deal
How can I sell my product fast?
- Know Your Audience
- Start with Niche Marketing
- Build Strong Customer Relationships
- Elicit an Emotional Response
- Personalize the Experience
- Creating Gift Guides
- Guest Blogging
- Reuse Customer Generated Content
What is a method of distribution
A distribution strategy is a method of disseminating goods or services to end-users. Implementing the most efficient distribution method for your business is key to obtaining revenue and retaining customer loyalty.
Some companies opt to use multiple distribution methods to adhere to different consumer bases.
Who is super stockist
Super stockist would buy stocks from company and sell these stocks to sub stockist.
Sub stockist would further sell these stocks to retailers. It creates a kind of hub and spoke system with super stockist representing hub and sub stockist representing end of spokes.
What is Sally and tally
A Tally (B2B) is viewed as a sell in tool to incentivize the sale of your product, an example would be for a Customer to purchase a full truck load of your product and qualify for an additional percentage or fixed Rand value.
A Sally (B2C) is focused on sell out.
How can I start my product in India?
- Define Your Target Audience
- Know How To Reach Your Audience
- Know The Problem You’re Solving
- Understand The Buying Journey
- Secure Your Online Identity
- Validate Your Product
- Know Your Competition And Be Different
- Make Sure It Hasn’t Been Done Before
Sources
http://imcjob.in/2020/05/top-fmcg-sales-interview-questions-and-answers/
https://virtocommerce.com/blog/b2b-ecommerce-in-fmcg
https://www.advotics.com/en/different-ways-to-manage-modern-trade-vs-general-trade/
https://www.pibm.in/Channel-Sales-Management.html
https://www.sodexoengage.com/blog/choosing-the-right-sales-promotion-mechanic-for-your-next-campaign
