- Evaluate your store operations
- Prioritize and decide to change those things that aren’t working first
- Focus on your associates
- Market to people who already know you
- Use retail sales training so your crew can sell your merchandise
- Become a student of Facebook
How do retailers attract new customers?
- Optimize your local listing
- Ask for reviews
- Connect with customers on social media
- Offer virtual consultations and shopping experiences
- Pay for digital advertising
- Start a blog
- Host virtual events
How do I attract people to my store?
- Buy online, pick up in store
- Match online prices (or value)
- Provide inventory information online
- Send out promotions via SMS
- Optimize your website for local searches
- Host events
- Increase curb appeal
- Create a lounge space (with WiFi)
What are 4 ways to attract customers?
- Offer new customers discounts and promotions
- Ask for referrals
- Recontact old customers
- Network
- Update your website
- Partner with complementary businesses
- Promote your expertise
- Take advantage of online ratings and review sites
How do supermarkets promote sales?
- Loyalty Programs
- Data Gathering and Analysis
- Technology
- Customer Experience and Service
- Keep Up to Date
- Supermarket Psychology
- Product Placement
- Promotional Pricing
How do you attract customers back?
- Improve Customer Service
- Create Clear Hygiene Protocol
- Promote Services That Can’t Be Offered Online
- Offer Incentives For In-Store Pickup
- Extend Your Store Hours
- Team Up With Other Businesses
- Focus On Existing Customers
- Host A Pop-Up Shop
How do competitors attract customers?
- Make Your Business Stand Out From the Crowd
- Focus On Quality, Not Quantity
- Learn From Your Competitor’s Mistakes
- Concentrate on Customer Data Security
- Stay Ahead of Your Competitors
- Get Feedback From Your Customers
- Include Dynamic Offers
What are the advantages of departmental stores
Top advantages of a departmental store are: (1) Economies of Bulk Purchases (2) Providing Variety of Products (3) Convenience of Choice (4) Economy in Advertising (5) Centrally Located (6) Providing Services to Customers (7) Employing Specialists and (8) Lesser Selling Costs.
How does a departmental store work
Departmental stores are large scale retail stores selling under one roof under a single control.
They deal in a variety of goods. They are divided into different departments, each selling a particular merchandise.
How do you bring customers?
- Ask for referrals
- Network
- Offer discounts and incentives for new customers only
- Re-contact old customers
- Improve your website
- Partner with complementary businesses
- Promote your expertise
- Use online reviews to your advantage
What words attract customers?
- Free
- Exclusive
- Easy
- Limited
- Get
- Guaranteed
- You
- Because
How do you promote retail sales?
- Find your store’s peak hours
- Schedule your top sales associates
- Provide effective sales training
- Promote your local brand
- Make loyalty a key part of your retail sales strategy
- Offer free delivery… to your store
- Offer complimentary and paid services
How do I bring people into my store?
- Keep up with the seasonsand pop culture
- Use eye-grabbing signage
- Invite influencers or experts
- Market to existing customers
- Go beyond selling products
- Make it a social experience
- Encourage social shares and location tagging
How do you convince customers to buy?
- Be natural and do not use scripts
- Ask about the clients’ well-being
- Use names while talking with a client
- Prove that your products are better than those offered by competitors
- Keep initiating further conversation
- Specify the positive characteristics of the customer
- Act on emotions
How do you attract customers with words?
- Beautiful in Its Simplicity
- Artistically Inspired
- Enhance Your Life
- Enhance Your Beauty
- Looks so Good on the Outside, It’ll Make You Feel Good Inside
- Never Looked so Good
- Simply Awesome
- Perfect From Beginning to End
How do you keep customers?
- Create a strong onboarding experience
- Provide personalized customer experiences
- Build trust with your customers
- Implement a customer feedback loop
- Maintain a customer communication calendar
- Send a company newsletter
- Start a customer education program
- Offer unique services
How do you sell to customers?
- Find customers
- Plan your approach
- Make initial contact
- Confirm specific customer needs
- Select the appropriate product or service
- Make the sales presentation
- Handle objections
- Close the sale
How do you approach a customer in retail sales?
- 1) Focus on the customer
- 2) Show you are aware of them
- 3) Ask if they have visited before
- 4) Timing is everything
- 5) Do not turn away from an approaching customer
- 6) Go the extra mile
- 7) Improve their check-out experience
- 8) Be discreet
How do I promote my new retail store?
- Use with the store assets you already have
- Leverage social media
- Market your business through key partnerships
- Beef up your email marketing
- Consider influencer marketing
- Start a referral campaign
- Conclusion
How do you manage a successful store?
- Hire for attitude, train for skill
- Lead by example
- Set up and document repeatable processes
- Get to know your employees
- Set and execute challengingbut attainablegoals
- Embrace technology
- Delegate properly
- Be transparent
What are five marketing strategies that retailers use?
- Take your brand to your customers
- Replicate your in-store experience online
- Increase your ratings and reviews
- Create a Facebook Page
- Run a vibrant email marketing campaign
How do you increase same store sales?
- Run promotions… but be smart about them!
- Collect customer information and put their data to good use
- Invest in your team
- Find ways to drive foot traffic
- Maximize sales from existing visitors
- Make sure your stores are on-trend
- Consider budget-friendly payment options
How do you promote retail brands in the big way?
- 1 – Create impressive storefronts
- 2 – Motivate your employees with better wages and compensation packages
- 3 – Provide adequate employee training
- 4 – Understand the market
- 5 – Engage your customers
- 6 – Leverage social media capabilities
- 7 – Smart remarketing
How do you keep your customers happy?
- Listen to them
- Know your industry better than anyone
- Reward loyal customers
- Create ongoing, engaging content
- Be transparent
- Respond promptly to feedback
- Commit to innovation
- Anticipate their needs
How do you promote sales?
- INTRODUCE NEW PRODUCTS OR SERVICE
- EXPAND TO NEW DOMESTIC MARKETS
- ENHANCE YOUR SALES CHANNELS
- MARKETING ACTIVITIES
- CHANGE YOUR PRICE
- BE AWARE OF THE COMPETITION
- IMPROVE COMMUNITY RELATIONS
- DON’T NEGLECT CUSTOMER SERVICE
Why is in-store marketing effective
In-Store marketing also has the power to tap into your sales cycle and move customers toward their next purchase.
It creates a positive experience that makes customers want to return and encourages loyalty to your brand.
How do I get customers back in my store?
- Make customer service a priority
- Incentivize returning customers with loyalty programs for small businesses
- Highlight positive customer experiences
- Vary product offerings to keep customers’ experience new and fresh
- Share helpful insights via social media
What are in store promotions
In-store promotion is a marketing strategy that is meant to bring people into the store and to purchase specific items that are part of the in-store promotion.
These strategies most often come directly from manufacturers, or they may be offered by the store itself.
What are the trends in retailing?
- Omnichannel
- Social commerce
- AI/ML focus
- Augmented reality (AR)
- Direct-to-Consumer (DTC)
- Visual search
- Livestream e-commerce
- Voice commerce
How can I promote my product in stores?
- Leverage social media
- Beef up your email marketing
- Consider influencer marketing
- Start a referral campaign
- Use your in-store assets
- Consider SMS marketing
- Leverage video
- Run a win-back marketing campaign
How do you ask customers to order?
- Are you ready to address the issues?
- Are you comfortable enough with the recommendations to proceed?
- What do you think? Can we proceed with the plan?
- Can I have your business?
- Can you see yourself benefitting from the strategy?
- I want to work for you
Sources
https://www.tokinomo.com/in-store-marketing
https://www.vendhq.com/blog/retail-management/
https://www.brandwatch.com/blog/building-perfect-marketing-strategy/
https://www.merriam-webster.com/thesaurus/convincing
