- Familiarity with Google Ads
- Ability to write compelling ad copy
- Design capability
- Understanding of ecommerce
- Familiarity with digital marketing practices and principles
- Knowledge of the customer acquisition journey
- Understanding of landing pages
What is Cpm bid
Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network.
Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.
What is a good click through rate on AMS
Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention.
However a well refined and targeted campaign on Amazon can achieve 2-3% CTR or above.
How do I stop Google Ads from charging my credit card
Sign in to your Google Ads account. , and under “Billing”, click Settings. Click Payment methods from the left menu.
Find the payment method you want to update, and click Edit.
Why is Google services charging my credit card
These authorizations happen so Google can make sure the card is valid, and to check that you have enough funds in your account to make the purchase.
These are authorization requests, and not charges. You don’t pay for authorizations. Authorizations may stay in your account for 1-14 business days depending on your bank.
What is the use of banner
Banner ads are image-based rather than text-based and are a popular form of online advertising.
The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
Why am I being charged for Google cloud
The linked payment instrument (such as a credit card or bank account) will be charged automatically when your accrued Google Cloud costs meet the threshold amount on your Cloud Billing account, or thirty days after your last automatic charge, whichever comes first.
How do I find out what Google is charging me for?
- Visit Google Pay
- Sign in to your Google account
- Click Activity
- To get your receipt, select an order
How long does it take for Amazon ads to start working
Remember that it typically takes up to 48 hours in order for Amazon to index you for a keyword.
Wait 48 hours after creating your listing or adding a keyword before checking if the indexing worked.
How do I find my CVR on Amazon
The conversion rate formula can be calculated by dividing the number of orders by the number of visits.
For instance, if you get 300 clicks on an ad that result in 10 sales, the CVR formula would be (10/300) * 100 = 3%.
What is PL in Amazon
Amazon FBA PL (Private Label) Doing a thorough patent check to find any legal claims on the product.
This is necessary to know if we can sell a specific product in a marketplace or not.
What is Amazon DSP
DSPs are independent businesses that partner with Amazon to deliver packages. They offer competitive compensation, benefits, and opportunities for career growth.
What is a good CoS
If your CoS is around 25% at a margin of around 30-50%, you can say that your CoS has really good results.
What is a good Amazon ACoS
Amazon average ACoS is an ideal point of reference. The average ACoS is about 30%, but it is going to modify depending on your strategy and goal.
Typically, you should aim for an ACoS of around 15-20%. To maximize your bottom line, the cost of your products has to be higher than your ad spend.
What is the full form of UTR
UTR stands for Unique Transaction Reference. In India, a UTR number helps verify a particular bank transaction.
All Indian banks use UTR numbers for all forms of money transfers.
What is the difference between ROAS and ACoS
ACoS (Advertising Cost of Sale): shows how much you spent on ads to gain a dollar from attributed sales.
ROAS (Return on Ad Spend): tells you how much money you earn for every dollar you spend on advertising.
What does Amazon FBA mean
Fulfillment by Amazon (FBA) is a service that allows businesses to outsource order fulfillment to Amazon.
Businesses send products to Amazon fulfillment centers and when a customer makes a purchase, we pick, pack, and ship the order.
We can also provide customer service and process returns for those orders.
What is BSR in Amazon
BSR, or “Best Sellers Rank” is sometimes called “sales rank” and is the score that is assigned to products based on historical sales data.
The Amazon algorithm automatically calculates this ranking by using the number of recent sales and historical sales data relative to other products in the same category.
Sources
https://valveandmeter.com/pay-per-click-statistics/
https://www.is.com/glossary/cpm/
https://support.google.com/googleplay/answer/6224192?hl=en
