- Create a sendable data extension
- In Automation Studio, create a Query Activity that populates this sendable data extension with subscribers
- Create an Automation and add the Query Activity from step 2 to this automation
- Name the Automation
- In Journey Builder, create a new Journey from Scratch
Which step is a part of single send journey
Single Send journeys enable you to create and manage simple, one-touch customer journeys within the same workspace used for Multi-Step journeys.
Define the target audience for the entry source, add existing message content or create a message from scratch, and send or schedule the send for a later date and time.
What is the difference between pardot and Marketing Cloud
Pardot is positioned for B2B marketing specifically, so its strengths lie with aligning marketing and sales, lead management and automated actions, as well as marketing campaigns.
Marketing Cloud offers greater capabilities when it comes to social media marketing and advertising, plus SMS campaigns.
What data integration options are available in Salesforce Marketing Cloud
Data Integration To import (or export) data from SFMC, you have four options: FTP, API, CloudPages, and Manual Import.
How can you confirm that your journey is configured correctly
How can you confirm that your journey is configured correctly? Use the Validation tool.
Testing a journey enables you to: Launch a simulated journey without sending messages.
What is path optimizer in journey builder
The Path Optimizer flow control activity helps you test up to 10 variations of a journey path to determine which path performs best in your journey.
You can choose to alter content, frequency of sends and type of messaging channel.
What is the difference between Automation Studio and Journey builder
While Automation Studio executes linearly step-by-step, Journey Builder can tackle changes to data in-flight and respond to actions, behavior, and engagement to receive the best possible message at the best possible time.
How does Salesforce integrate with Marketing Cloud
Provide the salesforce Admin User credential in Marketing Cloud to connect both systems. Log into Marketing cloud => Navigate to email studio => Click on Email App=> click Admin tab=> click Salesforce Integration=> click Connect Account.
What are the audience type one can choose in journey builder
Use Customer Data Platform in Journey Builder You can also use Customer Data Platform to select an audience in Email Studio and MobileConnect.
Audiences can include enriched unified individual records and new records. It’s important to consider consent management when sending.
What is wait by attribute in journey builder
Use the Wait by Attribute activity to hold contacts until the day and time value stored in a contact’s date-based attribute that you select.
If the specified day and time passes before the contact reaches the wait activity, or if the attribute value is missing, the contact immediately proceeds to the next activity.
Why is Marketing Cloud better than pardot
The main advantage of Marketing Cloud over Pardot is that it is more versatile.
With Salesforce Marketing Cloud, you can manage your social media marketing activities via different channels: email, social media pages, and SMS, analyze marketing data, and launch digital advertising campaigns.
How do I create API event in journey builder?
- Create a journey from scratch
- Add the API Event onto the journey canvas as the journey’s entry source
- Click to open the entry source
- Copy the Event Definition Key and provide it to the developer
- Configure the journey activities
How do I test my journey builder
Use Journey Builder’s test feature to confirm that a Marketing Cloud journey behaves as expected.
When you use a data extension as the entry source, you can configure a test to simulate a journey with real contacts.
But the classic test mode is available with any entry source.
Where are Marketing Cloud contact records stored
Marketing Cloud can store a contact record in one of several different locations. Populations, formerly known as root data extensions, including these examples: Contacts involved in custom activities via Journey Builder.
Contacts added via queries, filters, data extracts, or other data-intensive operations.
What is the difference between Salesforce and Salesforce Marketing Cloud
Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service, while Salesforce Sales Cloud is built to close deals and bring in revenue.
What is a single send in Marketing Cloud
What is Single Send Journey? This is one of the “new” features of Marketing Cloud that allows you to send individual immediate or scheduled emails, SMS, or push notifications from Journey Builder.
Is Salesforce Marketing Cloud a CRM
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
What is decision split in journey builder
Decision Split: Determines a contact’s journey path based on their data attributes. For instance, to customize the experience for silver, gold, and platinum-level customers, you can use a decision split.
Example A marketer for a healthcare provider prepares a journey for its patients in three different US states.
What is API event in Marketing Cloud
The API is intended to send a single contact at a time. It admits contacts when they’re ready to enter the journey rather than queuing or batching them.
Create a journey from scratch. Add the API Event onto the journey canvas as the journey’s entry source.
How long can a running journey be paused
You can pause a particular version or all versions of a journey to halt processing contacts.
After a journey is paused, Journey Builder doesn’t create new sends. Contacts processed by Journey Builder and queued for sending aren’t paused.
Journeys can be paused for up to 14 days in 1-day increments.
Where do you integrate Marketing Cloud Connect users?
- In the Marketing Cloud, navigate to Email Studio
- Click Admin
- Expand Account Settings and click My Users
- Select the API user
- Click Integrate for Salesforce.com Status
- Enter the Salesforce system user username
- Save the settings
How do I add a join in journey builder?
- Drag the activity endpoint to the point on the destination path where contacts join it
- To name the activity, hover over it, and enter a name
What is social studio in Marketing Cloud
Social Studio is a one-stop solution to manage, schedule, create, and monitor posts. You can organize posts by brand, region, or multiple teams and individuals in a unified interface.
Social Studio offers powerful real-time publishing and engagement.
What is FTP account in Salesforce Marketing Cloud
Use FTP accounts to assign FTP privileges to users in your Marketing Cloud account.
Marketing Cloud allows up to 10 FTP users per MID. Each account includes an individual status.
What is fire event in Marketing Cloud
Entry events prompt Journey Builder to evaluate Marketing Cloud contacts for journey entry. An entry event occurs when records in a journey’s entry event data source, often a data extension, are added, updated, or overwritten.
What must you do before you can authenticate Marketing Cloud within Google Analytics 360?
- In Google Analytics 360, click the Admin button
- Navigate to the Product Linking section and click Salesforce Marketing Cloud
- Click +Create Link
- Provide the information for your Marketing Cloud account and follow Google’s instructions to complete the authentication
- Give your link a name
How does exit criteria work in Journey builder
Create a simple or complex contact filter in Journey Builder to remove contacts from a journey.
Exit criteria can remove customers who no longer fit the journey’s purpose or for whom the journey’s content is no longer relevant.
The goal is your journey’s destination.
What is contact builder in Marketing Cloud
The Contact Builder app provides access to contact data contained within your account and the relationships designed to help you use that data.
Use Contact Builder to manage, consolidate, organize, and link data from all Marketing Cloud apps and external sources.
Can you use Marketing Cloud without Salesforce
You can still use a code-free solution, but it requires a Salesforce Sales Cloud admin to design the “listener” in Process Builder rather than exclusively in Marketing Cloud.
Alternative is entry about 1.5 hours after record change using scheduled automation, in which case all work can be done in Marketing Cloud.
What is email Studio in Marketing Cloud
Email Studio is a powerful tool that allows you to build and send personalized emails.
This course will teach you how to configure admin settings and manage data, in order to run smart and efficient marketing campaigns in Salesforce Marketing Cloud.
Citations
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_cab_contact_builder.htm&language=en_US
https://www.techtarget.com/searchcustomerexperience/definition/customer-journey-map
https://docs.pushwoosh.com/platform-docs/send-messages/customer-journey-builder
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_jb_canvas_activities.htm&language=th
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_es_email_studio.htm&language=en_us
