- Navigate to your Analytics Tools
- Open the Tracking URL Builder
- Open the Tracking URL form to create a new Utm code
- Fill in each attribute of your UTM code and click “Create.”
- Use the shortened link in your marketing campaign
- Measure your success
What is a UTM link
UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.
How does UTM link work
Most marketers use UTMs to track traffic sources. How do UTMs work? UTMs use a small snippet of code that provides specific information about a link.
Depending on the UTM you use, it might track which campaign a click came from or how many people clicked a link in your email.
What is UTM in a URL
Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns, including Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL.
UTM codes are also used to pinpoint specific sources of traffic to a website.
How does Utm tagging work
What Is a UTM Tag? A UTM code is a snippet of text you can attach to the end of a URL in order to track a source, medium, and campaign name.
When you attach a UTM tag to a URL, Google analytics will tell you where your searchers are coming from and what campaign brought them to your site.
What is the difference between a UTM and a tag
UTM tags, also known as UTM code or UTM parameters are all the same thing – they refer to a group of “custom” ways to segment the traffic coming to your website, blog or promo page as a result of your digital marketing activities.
How do you use UTM
You can create UTMs using the Google UTM generator, then paste the links into your social media posts.
Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.
How do I create a custom UTM parameter
Open the Admin Settings and navigate to Custom Definitions → Custom dimensions → New Custom Dimension.
We’ll add a Name to the dimension, and use the Scope as Session because our UTM parameters are also scoped to sessions.
We’ll keep the status as Active only. Once done, let’s click on Create.
Where is UTM link in Google Analytics
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns.
Just log into your Google Analytics platform and scroll down to your Acquisition Section.
Can you add a UTM to an email address
You can manually set up your email UTM parameters with various platform-specific URL builder tools, like Google Analytics.
With this method, you will create a UTM code for each email element and then manually copy and paste the codes into each email.
How do I use UTM in email?
- Use ‘utm_campaign’ for Cross-Platform Campaign Names
- Use ‘utm_source’ to Identify the Platform Sending the Traffic
- Use ‘utm_medium’ to Name the Channel Type
- Use ‘utm_content’ to Compare Link Placements
- Use ‘utm_term’ to Test Your Subject Lines
What is Utm_source in URL
utm_source : Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard. utm_medium : The advertising or marketing medium, for example: cpc, banner, email newsletter. utm_campaign : The individual campaign name, slogan, promo code, etc.
How do I track UTM links in Google Analytics?
- Please note the different Primary Dimensions you can select to really dig into this data:
- The Primary Dimensions include Campaign, Source, Medium, and Source / Medium
Can you add a UTM code to a QR code
Once you generate your URL with the UTM code into a QR code, the QR code will then contain your shortened URL, including the UTM codes you have provided (which now becomes your UTM URL QR code).
What is a custom UTM
Custom UTMs are a subset of custom URL parameters that you can see in links used for marketing.
Another type of custom URL parameters are the snippets generated for Google Ads. UTM stands for Urchin Tracking Module.
It’s the snippet of code at the end of a link used for tracking marketing and ad campaigns.
How do I set up UTM tracking?
- Install Google Analytics on your website
- Visit Google’s free Campaign URL Builder page
- Insert the website URL and campaign information
- Create a unique UTM tracking code (aka campaign URL) for every ad or link
- Use the UTM tracking codes in your marketing campaigns
What is the purpose of UTM
UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns.
Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.
How do you write a UTM coordinate
For locations north of the equator, give the zone number, the letter “N”, and the distance from the central meridian in meters.
For example, Port-au-Prince, Haiti, which is located at lat/long 18.5425*, – 72.3386*, has UTM coordinates of 18N 780950E 2052283N.
Can you add UTMs to a QR code
Yes, A QR Code having URL tagged with UTM parameters can help you track your campaign performance.
You can then monitor how many pages visits your QR Code gathered. Keep reading to know more about QR Code with URL having UTM parameters.
How can I see my UTM link performance
Once you add the UTM code to your campaign’s URL, you can track the performance in Google Analytics in a few different reports.
Create a custom report under “Customization” > “Custom Reports”. Add Medium, Campaign, or Source as a dimension and the metrics you want to view.
Why is UTM used
The UTM projection is designed to create a rectangular cartesian grid. This allows distances and angles to be computed easily, and minimizes distortion.
While the military popularized the UTM projection for ground operations, it is also ideal for many GIS operations.
What does UTM mean in email
A UTM parameter, also called a campaign parameter or UTM code, is a string of text at the end of a website link.
These codes allow Google Analytics (or other analytics platforms) to track website users who come from different sources or channels.
How do I add UTM parameters to Facebook ads?
- Step 1) Create a new campaign in Facebook
- Step 2) Fill out the Website URL
- Step 3) Show Advanced Options
- Step 4) Add in the Display Link
- Step 5) Input the URL Parameters
Do UTM links expire
The default for sessions is 30mins and campaign expires after 6 months. Here is documentation on how UTM parameters match up to GA data.
You can usually find these under the Acquisition section of reports in GA.
How do I add UTM parameters to Google ads?
- Sign in to your Analytics account
- Click Admin and navigate to the relevant property
- In the PROPERTY column, click Property Settings
- Under Advanced Settings, select Allow manual tagging (UTM values) to override auto-tagging (GCLID values)
- Click Save
What is a UTM example
UTM Source: The individual site within that channel. For example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to Facebook.
If you’re running a Facebook ad or spending money to promote a link, you’d want to label Facebook as a source within Paid.
What does UTM stand for in email
UTM stands for Urchin Tracking Module A UTM is a simple bit of code which is added on the end of a URL which allows you to track campaigns in Google Analytics.
How do I view UTM content in Google Analytics?
- Create a custom report under “Customization” > “Custom Reports”
- Go to Acquisition → Overview → All Traffic → Source/Medium to view traffic
- Go to Acquisition → Campaigns → All Campaigns to view traffic based on your custom campaign names
What are UTM values
There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these at the end of their web page URLs before they promote them.
How do I add UTM to Mailchimp
Set Up UTM Parameters Manually You can manually set up your email UTM parameters with various platform-specific URL builder tools, like Google Analytics.
With this method, you will create a UTM code for each email element and then manually copy and paste the codes into each email.
Do UTM codes affect SEO
utm_source=x, then yesthese may cause issues with duplicate content and SEO. If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.
Also, you should never include these parameters for internal links on your site.
References
https://www.optizent.com/what-does-google-analytics-call-a-url-that-passes-parameters-of-useful-information-for-reporting-gaiq-exam-practice-question/
https://www.youtube.com/watch?v=qstBRB8Og18
https://economictimes.indiatimes.com/definition/utm
https://www.crazyegg.com/blog/utm-codes-guide-with-examples/
https://en.wikipedia.org/wiki/Universal_Transverse_Mercator_coordinate_system
