- Set goals & KPIs
- Decide on target audiences
- Audit your current content
- Identify the best content channels
- Decide on content types
- Determine budget, tools & resources
- Create a content calendar
- Create content
What is content optimization
Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.
The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
What are content metrics
What are content metrics? Content marketing metrics are standards of measurement that show you how well your content creation is doing.
From metrics to determine how well you’re creating brand awareness to how many new leads you’re adding to your sales funnel, there are a variety of numbers to track.
What is a content template
A content template provides an outline for writers that covers all the information or images that should be included within a blog post, article or webpage.
This document should align with the overall marketing plan for a company or brand.
How do you become a content strategist
To become a content strategist, you’ll need at least five years of experience as a digital content manager, web writer or content editor.
In addition, a bachelor’s degree is required. Common majors include English, journalism, communications, marketing creative writing, technical writing and information management.
How do I start making content?
- Start with an idea
- Do your research
- Determine the direction of your content
- Create your headline
- Write
- Grab a drink
- Proofread and publish
How can I improve my content?
- Use keywords based on target audience’s search intent
- Make your headlines irresistible AND helpful
- Improve your writing flow
- Include relevant, interesting images to illustrate your points
- Show the value immediately
- Create an utterly clickable CTA
What is the first step on marketing flywheel
Awareness: Attract In the first stage, strangers want to consume content that gives them as much upfront value as possible with no pressure to buy.
The best way to reach these buyers is with free content that’s easy to consume (e.g., targeted and concise) and costs them nothing but a few minutes of their time.
What is interactive content
Interactive content is any type of material that conveys its message by encouraging user participation.
Because of it, the content experience evolves from passive consumption to active engagement. Interactivity can appear in calculators, quizzes, ebooks, videos, and animated infographics.
What is an online content
Any material available on the Web. Online content includes text, images, animations, music and videos.
What is the role of a content strategist
A content strategist job description constitutes planning, designing, creating, editing, and publishing relevant content based on the company’s business objectives and users’ needs.
The strategist’s main job is to develop a content strategy that conforms to and sets out to achieve business goals.
What is funnel model
The funnel model helps to suggest different projects for the business, each with different goals and target audiences.
For instance, the first step in a sales process might be to get customers to visit a certain website – perhaps by having an interesting blog.
How do you create a B2B content?
- Identify Your Audience and Their Needs
- Use Micro-Targeting to Narrow Down Your Focus
- Research Competitors in Your Niche
- Define Your Goals
- Create Multi-Layered Content
- Measure Your Results
- Prioritize Link Building and Collaboration
What are the 3 areas of the content flywheel
When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight.
By applying force to these three phases, you can provide an amazing customer experience.
What is a flywheel strategy
What is the flywheel effect and how can it grow your business? The flywheel effect happens when small wins for your business build on each other over time and eventually gain so much momentum that growth almost seems to happen by itself – similar to the momentum created by a flywheel on a rowing machine.
Why content is the king
Content is King Because It Levels the Playing Field Content is king today because websites and companies with the best content succeed in building online audiences.
But we forget that content was initially crowned king because internet content leveled the playing field for everyone.
What is Amazon’s flywheel
The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages customer experience to drive traffic to the platform and third-party sellers.
That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.
What is flywheel example
For example, a flywheel is used to smooth the fast angular velocity fluctuations of the crankshaft in a reciprocating engine.
In this case, a crankshaft flywheel stores energy when torque is exerted on it by a firing piston and then returns that energy to the piston to compress a fresh charge of air and fuel.
Citations
https://www.foleon.com/blog/5-ways-to-improve-your-content-marketing-efforts
https://www.wibbitz.com/blog/why-video-is-the-future-of-content-marketing/
https://outgrow.co/blog/marketing-trends/
https://www.hubspot.com/flywheel
