- Step 1: Select the right option
- Step 2: Choose the type of automation email
- Step 3: Set email criteria
- Step 4: Create content
- Step 5: Add another email
What is a drip campaign in Mailchimp
Mailchimp drip campaigns are a series of automated emails that get sent every time an action is triggered.
It’s one of the basic tools if you’re using Mailchimp for CRM.
How do I create a workflow in Mailchimp?
- Open and click-through rates
- Conversion rates
- Average order value
- Customer lifetime value
- Campaign ROI
How do I send a mass email in Mailchimp?
- Add your recipients in the To section
- Add your from name and from email address in the From section
- Add your subject line in the Subject section
- Design your email in the Content section
How do I send a weekly automated email in Mailchimp?
- Select Campaigns in the top navigation
- Click Create Campaign toward the top right corner of your screen
- Click Email
- Click Automated
How do you write a drip email campaign?
- Figure out your goal
- What’s in the emails matters most
- Deliver the information that leads need to make a decision
- Set the timing and frequency
- Segment your campaigns
- Measure stuff
What is a drip sequence email
Also known as a drip sequence, a drip email campaign is an automated email marketing strategy designed to deliver several emails to a subscriber over a specific period.
The emails are triggered by an event or action performed by the customer and are set to go out at predetermined intervals.
What is Mailchimp transactional email
A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase in your connected store or a password reset request.
How do you email a drip campaign?
- Identify your audience
- Determine your goal
- Write your email
- Plan your campaign
- Launch your campaign
- Analyze your campaign
Can you create an email sequence with Mailchimp
For most preset automations, you can choose to create a single email or an email series.
Automated email series are limited to certain pricing plans. Or, you can choose a custom automation to start from scratch.
Can Mailchimp do email automation
For example, Mailchimp can send an automated email when someone subscribes to your audience or purchases a certain product.
Mailchimp offers a wide selection of preset automation types with built-in triggers, ranging from abandoned cart emails to a simple welcome message.
How do I create an automated series in Mailchimp?
- On your account dashboard, click the Automations icon
- Click Classic Automations
- Find and choose the automation you want to use
- Choose Single email or Email series
- Enter a campaign name, and click the drop-down menu to choose an audience
- Click Begin
How do I schedule an email series in Mailchimp
Schedule a campaign After you’re done with your campaign’s design and settings and it’s ready to go, click Schedule.
In the Schedule Your Campaign pop-up modal, use the date picker to set the delivery date.
Click the Delivery time drop-down menus to choose a time of day.
Can Mailchimp send recurring email
Yes, you can use date-based email automations to schedule an email in Mailchimp. With date-based email marketing automations, you can schedule emails to be sent out on specific dates.
When would a company consider using a drip email campaign
Choosing between drip and nurture campaigns depends on several factors, including your company’s strategy, goals, and resources.
Drip marketing should be thought of as a way to save time and resources at the expense of not being able to create highly personalized emails for your users.
How many emails should be in a drip campaign
Decide how many touches your drip campaign will have. B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month.
Your drip campaign can last from four to eleven emails that are sent four, seven, or fourteen days apart.
Does Mailchimp have free automation
Compared to Omnisend, Sendinblue, and HubSpot, Mailchimp offers more free automation tools on our Free plan.
Mailchimp’s other free tools also outshine the competition, with over 250 integrations and a wealth of features.
Automations make it possible to send targeted marketing messages at scale, which boosts results.
What are some elements you take a look at when creating an email drip campaign for a client?
- Build a campaign around your goals
- Automated customer journeys
- Nail the first email
- Find a cadence that works for you
- Testing and revisions
Does Mailchimp do email sequences
From here you can choose one of three options: Welcome message (one off email) Onboarding series (a sequence of emails) Education series (a sequence of emails)
What is a drip message
A Drip Campaign, whether sent via email or text marketing, is a time-released set of automated communications.
These messages are cued by specific triggers, from click-throughs and sign-ups, to a series of messages sent out according to a scheduled calendar.
How do I increase open rate in MailChimp?
- Use A/B Testing
- Don’t Use Language That Sounds Spammy
- Integrate Your Campaigns with Social Media
- Use a Short, Compelling Subject Line
- Send a Test Email (and check how it looks on a phone)
What is the difference between email campaign and drip campaign
The primary difference between email automation and email drip campaigns is that email drip campaigns are static campaigns that are pre-determined, while automated emails are dynamic and different for each recipient.
What are the two types of Mailchimp integrations
The Mailchimp integration comes in two parts: The regular Mailchimp integration which lets you add lists of Contacts from Capsule directly into an audience in Mailchimp.
The Mailchimp Webhook Integration which is only available on the Professional and Teams plan.
How do I create a drip marketing framework?
- Identify Your Target Audience
- Write Your Messages
- Design the Ideal Drip Campaign
- Launch The Drip Campaign
- Adjust and Reinvent the Campaign
How do I create a workflow email?
- Decide on Goals
- Set Enrollment Triggers
- Create a List
- Write Emails
- Add a Time Delay
- Test Your Workflow
What does drip mean in marketing
Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period.
Drip marketers used to primarily target customers via direct mail, but now email and social media are the preferred means of contact.
How do you set up a drip sequence
Setting Up Drip Sequence Click on New Drip under the drip sequence tab on the sidebar.
Specify the time, timezone and the user from which drip sequence needs to be sent.
Once you have done that you can simply create a sequence of emails and specify the status as well as duration after which it should be sent.
What does drip stand for
The word DRIP is an acronym for “dividend reinvestment plan”, but DRIP also happens to describe the way the plan works.
With DRIPs, the cash dividends that an investor receives from a company are reinvested to purchase more stock, making the investment in the company grow little by little.
How do you use drip campaign?
- Choose your trigger
- Identify your audience(s)
- Craft your message for each email
- Measure and adjust based on performance
What are some benefits of email drip campaigns?
- Precise segmentation leads to more revenue
- More engagement with less effort
- Continuous conversation to remain top of mind
- Welcome emails
- Onboarding emails
- Re-engagement emails
- Abandoned cart emails
- Confirmation emails
What is an automated drip campaign
Often called drip campaigns but known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule.
Sources
https://www.investopedia.com/ask/answers/what-is-a-drip/
https://massmailer.io/blog/how-to-setup-email-drip-campaign-in-salesforce-with-the-workflow-processes-and-process-builder/
https://blog.hubspot.com/blog/tabid/6307/bid/5917/5-best-practices-for-lead-nurturing-emails.aspx
https://www.sendx.io/help/create-your-first-drip-sequence
