Once you set your campaign live, you can head on over to Google analytics to track user behaviour and see how users from Facebook engage with your website.
You can find this data under “Conversions” under “Reporting“. Or, to compare performance against your other channels, you can navigate to the “Acquisition” report.
How do I set up analytics on Facebook
Choose activity > Revenue to generate a report of purchase-related data. Choose Activity > Revenue to look at analytics related to purchases.
To narrow the data, select an option from the Show By drop-down menu. Narrow your data by choosing an option from the Show By drop-down list.
How does Facebook track campaign performance?
- Navigate to the Acquisition – Campaigns – All Campaigns report
- At the top you can select to alter the dates to the time period you’re interested in
- Next is a line chart plotting all campaign users visiting your site
How much does Facebook pixel cost
Installing the Facebook pixel is totally free! Advertising on Facebook is not free, of course, but setting up the Facebook tracking pixel is free.
The Facebook pixel will even save you money spent on advertising, as you can get more out of your ads.
Does FB pixel cost money
No, it’s completely free to set up and install a Facebook pixel and you aren’t obligated to do any advertising with Facebook (this may of course change in the future).
How Facebook uses information system
Apart from analyzing user data, Facebook has other ways of determining user behavior. Tracking cookies: Facebook tracks its users across the web by using tracking cookies.
If a user is logged into Facebook and simultaneously browses other websites, Facebook can track the sites they are visiting.
What is a Facebook pixel
The Facebook pixel is a piece of code that you place on your website.
It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
How much is Google Analytics per month
There are 2 GA pricing plans: a free and paid version. The free version offers features like conversion reporting, advanced segmentation, customer reporting, real time visualization, flow visualization, and others.
The paid plan (GA 360) goes for $12,500 per month or $150,000 per year.
How much does a Google Analytics account cost
Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.
Is Google Analytics hard to learn
Google Analytics is not easy to learn because it deals with large amounts of complex data that is difficult to interpret and understand.
However, if you devote enough time to learning it, you can undoubtedly conquer it.
What is the difference between Facebook pixel and Google Analytics
Facebook Pixel vs Google Analytics: Domain While Google Analytics collects user data across different channels such as Organic Traffic, Paid Ads, and Social Media, Facebook Pixel focuses solely on Paid Ads (Facebook and Instagram advertisements).
What is Reliablesoft
Reliablesoft.net is a digital marketing agency serving clients since 2002. Over the years, Reliablesoft.net has provided SEO training and digital marketing services to many great companies to help them increase their website traffic, improve their online presence, and boost sales.
Why is there a discrepancy between Facebook and Google Analytics
Facebook assigns multiple conversions Facebook is a people-based platform, so it can assign multiple conversions to the same user, whereas Google Analytics can only allocate one conversion per journey.
Why do I have more clicks than sessions
Many times it happens that you have created a new landing page for a particular campaign but you have not added the Analytics tracking code (gtag. js or analytics. js).
This may result in a count of clicks but no sessions will be recorded because the Google Analytics script is absent on the landing page.
How does Supermetrics work
Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platformwhether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
Sources
https://www.onlinecoursehow.com/e-learning/udemy-vs-coursera/
https://www.udemy.com/course/facebook-ads-strategy/
https://www.linkedin.com/pulse/how-long-does-take-turn-profit-facebook-instagram-ads-jess-vassallo
