To open Google keyword planner, click Tools & Settings on the right top corner.
And then from the drop-down menu, select Keyword Planner listed under Planning. You’ll then see two options: Discover new keywords – This option gives you new keyword ideas that you can use to increase your website traffic.
What is the difference between standard and dynamic remarketing
Standard Remarketing: Showing ads to past visitors as they visit Display Network websites and use Display Network applications.
Dynamic Remarketing: The ads shown to visitors include specific products or services that they looked through on your website.
What are Dki ads
Dynamic Keyword Insertion, or DKI, is an advanced form of pay-per-click (PPC) advertising that changes ad content to match a search query.
How do you organize keywords
Another way to organize keywords is by intent, which is usually more straightforward. Set some goals about what you want to accomplish – not just with keyword research but your whole brand.
Use that to inform your keyword strategy and separate each goal by intent so you have a list of keywords for each.
How do I create a responsive search ad?
- Write concise and distinctive headlines
- Use at least three popular keywords in the headline
- Use call-to-action words
- Highlight unique selling points
- Pin key elements to optimize visibility
What is static vs dynamic
In general, dynamic means energetic, capable of action and/or change, or forceful, while static means stationary or fixed.
In computer terminology, dynamic usually means capable of action and/or change, while static means fixed.
What does Auto apply mean
Ad suggestions in Google can “auto-apply,” which means they activate 14 days after the suggestion is first offered.
Once you get a suggestion, you can choose to apply, edit, or dismiss it.
Google will also allow you to “opt-out” of recommendations within your account settings.
Can I use Google keyword Planner for free
The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start.
A free-to-use feature within Google Ads, its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy.
What are ad customizers
Ad customizers work like keyword insertion or countdown timers, in which you add dynamic content, directly into your ads.
Customizers are available for text ads and responsive search ads. You can customize any part of your ad text, except for the URL.
How do I set up keyword insertion?
- Title case: The first letter of all keywords will be capitalized
- Sentence case: Only the first letter of the first keyword will be capitalized
- Lower case: No letters will be capitalized
How many ads should be in an ad group
You never know what message might resonate best with potential customers. Because of this, we recommend having at least 3 ads in each ad group and using optimized ad rotation.
Which of the following are the common mistakes by AdWords?
- post-click landing page experience
- post-click landing page irrelevance
- Directing to the home page
- Poor keyword choices
- Lack of negative keywords
- Lack of targeting
- Not using extensions
- Not creating an ad group for your brand
What is an ad Rank
Ad Rank is a value that’s used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all.
Your Ad Rank is recalculated each time your ad is eligible to appear.
What is auto apply
The Auto Apply Recommendations Control Center is a new feature that Google Ads offers to their customers.
It allows users to automatically apply any recommended changes for your Google Ads account, which will help you improve your conversion rates and generate more revenue.
Can we use keyword insertion in description
Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the user searched for.
Keyword insertion can be used in the headline, display path or description of any of your ads.
What is smart bidding
Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”.
Target cpa, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.
How do I create a keyword list?
- Step 1: Identify Your Target Audience
- Step 2: Brainstorm
- Step 3: Review Your Log Files
- Step 4: Research and Analyze the Top Ranked Sites
- Step 5: Research and Analyze Your Direct Competition
- Step 6: Employ Google AdWords Keyword Tool
- Step 7: Employ Other Keyword Sources
Can you use ad Customisers in responsive search ads
Starting June 30, 2022, you’ll no longer be able to create or edit ad customizers for expanded text ads as the creation of new expanded text ads will no longer be supported.
You’ll also no longer be able to upload or edit the business data for expanded text ads.
How do you decide on the keyword match type in your account
Keywords are words or phrases that are used to match ads with the terms people are searching for.
The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.
How do I find CPC keywords
Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad.
What is DSA in digital marketing
Dynamic Search Ads are a type of Google search advertising that does not involve keywords.
With traditional Google search advertising, you select keywords that are used to trigger your ads.
With Dynamic Search Ads, you allow Google to automatically show your ad based on a “crawl” of certain pages of your website.
How do you use DKI
There are two main ways to set up your DKI ads: guided and manual.
For both set up methods, start by creating your Search ads as usual. Then, add your keyword list.
This list includes the keywords/search terms you believe are relevant to the landing page you’ll drive your search ad traffic to.
What are target ROAS
The Target ROAS (return on ad spend) bid strategy lets Google Ads fully automate and manage your bids in any Shopping campaign.
Using Google Ads Smart Bidding, this bid strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products you’re advertising.
What is location insertion
Location insertion lets you tailor your responsive search ad text to your customers’ locations, regular locations, or locations of interest.
Location insertion for responsive search ads highlights a location in the ad text where your product or service is offered.
How can you improve click share
Your eligible clicks can grow. If total clicks available are growing faster than the clicks you receive, click share will go down.
To increase your click share, you may need to increase your bids, improve the quality of your ads, or add more ad assets.
Sources
https://mathsgee.com/3809/what-the-difference-between-dynamic-and-responsive-dsa-and
https://www.ppchero.com/dynamic-search-ads-for-beginners/
https://support.google.com/google-ads/answer/6299696?hl=en
