- Look for stories behind your work
- Make the most of FAQs
- Explore tips and tricks
- Set up alerts for topics and keywords
- Follow the empathy map of your customers
- Take a look at your competitors’ content (and their gaps)
- Create a social “swipe file.”
What is content creation
What is content creation? Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats.
What makes good branded content
Branded content puts the consumer first, and seeks to connect with the audience on a deeper level and generate an emotional connection with the brand.
The best branded content is capable of weaving together the facts and emotions that your brand evokes.
Don’t forget to tell the bigger story: what makes you human?
Which is an example of content distribution platform
Platforms like Outbrain, Nativo and Taboola display your content to relevant audiences across some the internet’s top websites.
Using these platforms let you reach prospects at every stage of their buyer journey to build brand awareness and grow your audience.
How do you create a B2B content?
- Identify Your Audience and Their Needs
- Use Micro-Targeting to Narrow Down Your Focus
- Research Competitors in Your Niche
- Define Your Goals
- Create Multi-Layered Content
- Measure Your Results
- Prioritize Link Building and Collaboration
What are the 4Cs of marketing
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).
What are the 13 methods of generating ideas in creativity?
- Change Your Surroundings
- The WHY Technique
- Apply Edward De Bono’s Thinking Hats
- Use Osborn’s Checklist
- Stop Criticizing Yourself
- Read and Make Connections
- Limit Your Expectations
- Practice Daily
Why should we produce data driven content
A data-driven approach can help to determine the target demographic for each piece of content, what kinds of content resonate most effectively with customers, and the best places to publish content for maximum exposure.
What type of content is most popular
Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don’t need to be all you have.
What are the 7 different kinds of social media content?
- Educational
- Inspirational
- Interactive
- Connecting
- Promotional
- Newsworthy
- Entertaining
What are the most effective ways to increase traffic to your website?
- Perform Keyword Research
- Create Memorable Content
- Write Guest Posts
- Keep Active Social Media Pages
- Use Advertising to Increase Website Traffic
- Send Email Newsletters
- Influencer Outreach
- Create a Helpful Industry Tool or Content
What are the four methods of generating ideas
Preparation: loading up your mind to be creative. Inspiration/Insight: the process of generating ideas.
Incubation: the process of refining and iterating ideas. Verification: the process of validating ideas.
What is the role of content strategist
A content strategist job description constitutes planning, designing, creating, editing, and publishing relevant content based on the company’s business objectives and users’ needs.
The strategist’s main job is to develop a content strategy that conforms to and sets out to achieve business goals.
What are 5 content pillars?
- Audience
- Creation
- Experience
- Promotion
- Insight
What is a content template
A content template provides an outline for writers that covers all the information or images that should be included within a blog post, article or webpage.
This document should align with the overall marketing plan for a company or brand.
What are the 3 keys to a successful ideation session?
- Empathise, to understand the need,
- Define the problem, to put it into words,
- Ideate, to encourage co-construction, collective thinking and intelligence,
- Prototype, to examine the solutions,
- Test, to confirm their relevance
What are the 3 stages to ideation
As you can see, ideation is not just a one-time idea generation or a brainstorming session.
In fact, we can divide ideation in these three stages: generation, selection, and development.
What are the 5 key pillars for epic content
Growing brand awareness. Building trust. Create credibility. Promote industry “thought leadership”
What is 4p strategy
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service.
Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
What are content pillars on LinkedIn
The answer lies in four pillars of content creation that will help you create high-quality content that ranks well in search engines: originality, relevance, engagement, and relevancy.
What is a content pillar
A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials.
Examples of content pillars include eBooks, reports, and guides.
Who does a content strategist report to
Who is a content strategist’s supervisor? Every company’s different, so it depends who signs your checks.
McGee, for example, typically reports to the vice president of marketing. The senior content strategist at 12UP, the global head of content strategy and growth, answers to the big man himself: the CEO.
What content works best on LinkedIn?
- Short form content (ie
- Relatable to your readers
- Focused on helping other LinkedIn users and encouraging discussion
- Pose interesting questions or challenge assumptions
- Use personal stories to illustrate ideas or opinions
- Not feel like ‘marketing’ (ie
What is ideation in social media
Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage your target audience.
By ‘engaging’ we mean content should be interesting, entertaining or useful which should also lead to it being shareable.
What is a 10X content pillar page
10X Content Pillar Page More often implemented, 10X pillar content is a single web page that completely deconstructs every aspect of your core topic.
A 10x page is simply 10 times better than any other resource out there covering that topic.
It’s ungated content with unlimited possibilities.
What is idea generation in design
Ideation is a creative process where designers generate ideas in sessions (e.g., brainstorming, worst possible idea).
It is the third stage in the Design Thinking process. Participants gather with open minds to produce as many ideas as they can to address a problem statement in a facilitated, judgment-free environment.
What are the 4 elements of content?
- Relevant
- Intellectual
- Sensorial
- Emotional
How do you ideate?
- Have one conversation at a time
- Set time limits
- Don’t judge
- Encourage crazy ideas
- Have fun
How do you determine the content of a tone?
- Identify the personality trait you want to exhibit in this piece of content
- Write a “like this” example sentence
- Write a “not like this” counter-example sentence
- State the reason you chose this particular tone of voice
Citations
https://growfusely.com/blog/resources/the-ultimate-guide-content-marketing-for-saas/
https://uplandsoftware.com/kapost/resources/blog/content-pillar/
https://www.interaction-design.org/literature/topics/ideation
https://blogs.perficient.com/2019/04/01/design-thinking-how-to-ideate-part-5/
https://www.campaignmonitor.com/resources/glossary/content-template/
