- Keep your company’s website up to date
- Create a company blog
- Manage online reviews
- Socialize relevant company content
- Don’t ignore your personal brand
What is an example of reputation
An example of reputation is the general belief that someone is a nice, honest and hard working person.
The general opinion or judgment of the public about a person or thing. A senator with a tarnished reputation; a restaurant with a good reputation.
What are some ways to manage your online reputation?
- Perform a brand audit
- Monitor brand mentions
- Respond to negative reviews
- Invest in SEO
- Leverage public relations
- Encourage customer reviews
- Promote positive content
What causes reputational risk
What are the causes of reputational risk? Reputational risk happens when the expectations of stakeholders – such as your customers, employees, third party suppliers, investors, and regulatory bodies – are higher than the reality of what your business delivers.
How do you create a reputation?
- Be introspective and honest with yourself
- Be sincere with others
- Do what you say
- Be authentic in your professional relationships
- Remember social media
- Listen first, talk second
- Accept responsibility
- Be personal
What are the 3 categories of tactics for reputation management
In the field of online reputation management, there are three main building materialsearned, paid, and owned content.
Note: I’ve used the word “content” to describe each of these three. The word “media” is also interchangeable.
Here is a helpful way to visualize them.
How can reputational risk be reduced?
- Make reputational risk part of strategy and planning
- Control processes
- Understand all actions can affect public perception
- Understand stakeholder expectations
- Focus on a positive image and communication
- Create response and contingency plans
What are reputational risk examples
Reputational risk is anything that has the potential to damage the public’s perception of your organization.
Examples range from a senior executive indicted for insider trading, to a cashier caught on camera refusing service to a customer, to a breach of your customers’ personal data.
What is meant by the term reputational loss
Reputational damage is the loss to financial capital, social capital and/or market share resulting from damage to a firm’s reputation.
This is often measured in lost revenue, increased operating, capital or regulatory costs, or destruction of shareholder value.
How can you avoid the risk of reputation?
- Protect your brand against data breaches
- Be vigilant about customer service mishaps
- Keep your employees happy to prevent reputational risk
- Illustrate your company values
- Be mindful of ethical conduct
- Handle external reputational risk management
What are the three phases of reputation management
Here are the three phases of online reputation management: Building your online reputation. Maintaining your online reputation.
Recovering your online reputation.
How do I restore my reputation?
- Give yourself an honest assessment
- Set clear expectations
- Stop taking things personally
- Apologize only when you have done something wrong
- Dress like you’re there to win
- Learn to “win” together
- Watch yourself at social events
How do I create a reputation management plan?
- Monitor your brand reputation online
- Find branded search terms and create content
- Plan how you will respond to negative comments
- Address negative comments
- Use the positives to build your brand reputation
- Track your results
References
https://www.techtarget.com/whatis/definition/social-media-marketing-SMM
https://en.wikipedia.org/wiki/Reputation_system
https://www.nasdaq.com/articles/best-practices-for-protecting-brand-reputation-on-social-media
