- Add New Information
- Turn Old Content Into Podcasts
- Use Your Old Content As A Case Study
- Post An Update
- Use It Into An Infographic
- Reuse Your Old Content As Separate Social Posts
- Use As A Chapter
- Utilize Comments Section
How do I repurpose existing content?
- Repurpose a whitepaper or research report into a blog post
- Turn a blog post into a Twitter thread or LinkedIn post
- Resize blog graphics as visuals for social media
- Design infographics from blog content
- Create video content from your written content
How do I update old content in SEO
Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new.
Keep the URL as is, but make sure to update the title and OG tags to reflect the new content.
Finally, change the publish date to the current date and hit update.
How do you repurpose one piece of content?
- Record Audio and Video simultaneously
- Transcribe the podcast audio
- Create show notes for the episode
- Take snippets from outline, transcripts, and show notes to craft an email
- Pull out quotes for graphics
- Create social media posts
How do I repurpose old blog posts?
- Use It as a Script
- Make a Note
- Turn Blog Content Into an Ebook
- Attract Audiences with Downloadable Lead Magnets
- Engage in Social Blogging
- Repurpose Blogs Into Guest Posts
- Re-Post on Repeat
- Embed Your Video Into the Original Blog Post
How do you repurpose content 2022?
- Turn your blog posts into videos
- Create Twitter threads from blog posts
- Design infographics from available content
- Record new podcast episodes from published content
- Turn your Twitter chat contributions to LinkedIn posts
- Turn Twitter chat content into blog posts
Is it okay to repurpose content
There are tremendous benefits to repurposing content, and it’s an easy way to fill the gaps of your content schedule because most of the work has already been done.
Go back through your data, find your best-performing content, and transform it into something new that will lift your organic traffic and leads.
What is content repurpose
Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution.
To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.
How do you repurpose branded content?
- Convert a blog post into an infographic
- Convert how-to-posts into visual guides on YouTube
- Convert video and podcast transcripts into blog posts
- Extract quotes from articles and create social posts
- Post snippets of videos and podcasts on social media
How do I repurpose my social media content?
- Post Twitter threads
- Cross-post your livestream
- Make it a GIF
- Ask a question
- Provide an answer
- Rework written content for Instagram
- Turn a webinar into a video
How do I repurpose content on Facebook?
- Adapt social content for cross-platform sharing
- Revamp high-performing posts
- Reuse visuals in creative ways
- Straight up repost at staggered posting times
- Turn static posts into dynamic experiences
- Convert great concepts into social videos
How do I revive an old blog for SEO?
- Increase user time on your page
- Drive more traffic to your post
- Break up solid text
- Encourage social media sharing
- Make your post easier to understand
How do I repurpose video content?
- Turn your video into audio
- Get your video transcribed into a blog post
- Transform it into short-form videos
- Turn key moments into a video series
- Make a carousel graphic with key points
- Film a face-to-camera Live with key points
- Create a video teaser
How do I repurpose content on LinkedIn?
- Repurpose it into a carousel
- Create shareable graphics
- Post an article with rich media
- Turn your blog posts into short videos
- Use it as a script for a LinkedIn live
What is repurposed content
What is content repurposing? Content repurposing, sometimes called content recycling, is re-using existing content and presenting it in a new format to expand its reach and lifespan.
As you create new content, you can plan for a variety of different ways to share a new piece with content repurposing.
How do I repurpose my blog content on social media?
- Create infographics from data or step-by-step information
- Post quote graphics on Instagram or Facebook
- Use blog posts for Facebook and YouTube videos
- Post high-value information as Quora answers
- Produce podcasts of important blog takeaways
How do you repurpose evergreen content?
- Turn Old Blog Posts into a New eBook
- Convert Expert Interviews into Podcasts
- Take Nuggets of Content and Make an Infographic
- Turn Videos into Blog Posts
How do I repurpose newsletter content?
- Create a “roundup” newsletter
- Broadcast the results of a social poll
- Share user-generated content
- Promote new versions of old content
- Embed videos in your emails
- Create a “best selling” newsletter
- Create an email course
How do I repurpose content on Instagram?
- Turn to TikTok
- Share your video to Facebook
- Share as a post
- Create a short-form Reel
- Make a Facebook Story
- Create ads on your social media channels
- Share your video to Twitter
- Share a short-form video
How often should you refresh content for SEO
So, how often should you update old posts for SEO? Optimally, once in three months is a great frequency, but if your time boundaries are too tight, revisiting your keyword use once every 6 months is also a viable option.
How do you repurpose influencer content?
- Repost on the brand’s social
- Share in email campaigns
- Repost on brand’s website or blog
- Reuse in dark ads
- Cross-promote with other campaign influencers
- Reuse for in-store displays
- Create a media package for influencers
How do you repurpose content for multiple platforms?
- Identify your most popular content
- Build custom infographics
- Leverage your social media platforms
- Create more evergreen content
- Find the most interesting statistics you published
- Start a podcast
- Fine-tune your writing skills
What are some easy yet effective ways to repurpose your old videos to increase ROI?
- Create a Video Transcript
- Create Blog Post/eBook Using the Transcript
- Make Short Clips/GIFs for Social Media
- Upload as a Podcast
- Create Web Images
Which content should you republish
There are a few ways to choose which content to republish, but it mainly comes down to two methods: Using email conversion data and social media performance to identify what content is of interest to your readers and is likely to be shared.
Identify content on your site that has several internal links.
What is a benefit of repurposing content
The #1 benefit of repurposing content is that it makes content MUCH easier to scale.
In other words: you don’t need to write every post, shoot every video and design every infographic from scratch.
Instead, you can use a piece of new content as the basis for posts, videos, social media posts, webinars and more.
Does updating content improve SEO
Yes, updating old content does improve SEO. Google and other search engines prefer fresh content that is regularly updated.
Think about sites like Wikipedia. An average Wikipedia article is updated regularly with new information.
What is content repurposing
Content repurposing, sometimes called content recycling, is re-using existing content and presenting it in a new format to expand its reach and lifespan.
As you create new content, you can plan for a variety of different ways to share a new piece with content repurposing.
How you reused content in your documentation and cite a few benefits of content reuse?
- Speed up the document creation process
- Make it easier and quicker to update your documentation
- Make your documents more consistent, especially if lots of writers work on the same project
- Help you to avoid duplicating work
What repurpose means
transitive verb. : to give a new purpose or use to. repurpose the company’s website. repurpose the archived material.
When did repurpose become a word
The word first appeared around 1983, from re-, “anew,” and purpose, “to have as an objective or intention.”
How do you republish an article
You can also paraphrase another article; basically write a short summary of what the article is about and why it’s important the person you feel should read it, and then link over to the original article where it is published.
Make it very clear what part is YOUR paraphrase, and what article name you are referring to.
Sources
https://www.amperetranslations.com/blog/new-words-list-in-2018/
https://www.quora.com/If-I-am-making-a-website-is-it-legal-to-copy-news-from-other-sites-and-post-them-to-my-own-whether-they-are-cited-or-not
https://www.quicksprout.com/how-to-repurpose-your-content-across-multiple-marketing-platforms/
https://divvyhq.com/content-marketing-toolbox/why-reusable-content-should-be-in-your-content-marketing-toolbox/
