- Find The Right (High Intent) Keywords
- Choose a Campaign Objective
- Choose the Right Ad Type
- Leverage Google Ad Extensions
- Optimize Ad and Landing Page Copy
- Track Your Results!
How do you make a sale on Google?
- Add Negative keywords to your Campaigns
- Test your Keyword Match Types for your Campaigns
- Increase your Budget with Long-Tail Keywords
- Audit your Keywords and Remove Duplicates
- Audit your Landing Page Relevance
What is FB lead
Now instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allows customers to access your offers without ever leaving the Facebook app and gain the information they want with a few simple taps.
What is lead flipping
Lead flipping is a strategy that many businesses and marketing professionals use to generate more leads for their businesses.
Lead flipping is the process of buying lists of pre-qualified leads and then reselling them at a higher price once they have been filtered through your lead generation system.
How do you lead a campaign?
- Establish your objective(s)
- Research your audience
- Plan your content
- Create an offer
- Promote your content or offer
- Test the components of your lead generation campaign
- Perform lead scoring
- Nurture the leads
What would be an example of one of the lead generation channels
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer.
Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
What is a raw lead
Raw leads are unfiltered, undifferentiated, and unqualified contacts generated by marketing activities such as content downloads, social media use, webinars, and tradeshows.
How can I generate more sales?
- INTRODUCE NEW PRODUCTS OR SERVICE
- EXPAND TO NEW DOMESTIC MARKETS
- ENHANCE YOUR SALES CHANNELS
- MARKETING ACTIVITIES
- CHANGE YOUR PRICE
- BE AWARE OF THE COMPETITION
- IMPROVE COMMUNITY RELATIONS
- DON’T NEGLECT CUSTOMER SERVICE
How do you get clients?
- Build a scalable strategy and set clear goals
- Craft engaging content and make it easy to find
- Think omnichanneljust like your customers do
- Keep sales simple
- Retarget website visitors who don’t purchase
- Reward loyalty
What is double click net
Doubleclick digital marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.
DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Is Facebook pixel going away
Now they have announced that all analytic features will be gone by June 2021, and the pixel will be eliminated by 2022.
References
https://www.hubspot.com/facebook-marketing/facebook-lead-ads
https://www.adobe.com/creativecloud/business/teams/resources/how-to/6-ways-to-acquire-new-customers.html
https://breaktheweb.agency/advertising/are-google-ads-worth-it/
https://www.youtube.com/watch?v=HmElmECDjIM
