- Navigate to a line item details page
- From the Targeting section, select Add Targeting > Audience Lists
- Add a First-party, Google audience, Custom lists, and/or a combined audience that contains a first-party or Google audience
- Click Apply
How do I create an audience in DV360?
- In DV360 locate the advertiser
- Select “Audiences” from the left-hand menu
- Click “New Audience” then select “Tag-based audiences”
Can you create lookalike from custom audience
Depending on the size of your video audience, that custom audience can be a small group.
Just know that you can create a lookalike audience of people based on how long people are watching your video.
You could then target the lookalike audience based on a custom audience of video views with the video.
What does a lookalike audience do
A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
A Lookalike Audience uses an existing Custom Audience that you select for its source audience.
When should I use Lookalike Audiences
Facebook Lookalike Audiences can be used to reach people who are similar to your current customers.
They increase the probability of generating high-quality leads and offer more value on ad spend.
Lookalike Audiences are formed based on source audiences.
Are Lookalike Audiences effective
Lookalike Audiences are an effective tool for Facebook advertising, allowing you to take results to a new level.
This efficiency is due to the fact that you are reaching out to interested users.
What is a Lookalike Audience in digital marketing
A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members.
How many people do you need for a lookalike audience
To create a lookalike, your custom audience needs to have at least 100 people.
If you don’t have enough people for a custom audience based on a product page, you could always create a custom audience that includes visits to all product pages or all pages on your website.
What is dv360 audience
Users are allocated into audience categories for targeting on third-party websites and apps based primarily on their activity on third-party websites and apps.
Users are allocated into audience categories for targeting on Google’s own products based primarily on their activity on these products.
What is lookalike marketing audience
A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
A lookalike audience uses an existing Custom Audience you select for its source audience.
How do you push audiences from Google Ads to dv360
Link a Google Ads account to an advertiser You can authorize user list sharing from Google Ads to Display & Video 360 by linking your accounts.
From your advertiser, expand Settings in the left menu and click Linked Accounts. Click Link new account > Google Ads.
Enter the Customer ID of the Google Ads account to link.
What is the recommended size of the source audience for a Lookalike Audience
To create a Facebook lookalike audience, your source audience needs to include at least 100 people from a single country.
Additionally, it’s recommended that your source audience contain 1,000 to 50,000 people. You can also create up to 500 lookalike audiences from a single source audience.
What is the difference between custom audience and lookalike audience
Unlike custom audiences that target people who have already interacted with your brand, lookalike audiences seek to find people similar to your existing users.
It works like this: You create a custom audience based on the people who have interacted with you.
What is a 1% lookalike audience
Lookalike audiences take the top percentile of visitors that share the most common traits as the audience’s seed.
Choosing the top 1% will result in a smaller but more homogeneous audience. Choosing a larger percentile, e.g. 5% or 10%, will result in a larger audience that is less homogeneous.
What is a good lookalike audience size
To create a Facebook lookalike audience, your source audience needs to include at least 100 people from a single country.
Additionally, it’s recommended that your source audience contain 1,000 to 50,000 people.
What is a 10% lookalike audience
The 10% lookalike audience was over 6 million people. The 1% lookalike targeted around 2 million people.
Let us know if you have any further questions!
Are lookalike audiences cheaper
Ads served to lookalike audiences ended up being almost three dollars cheaper than ads served to our interest-based audiences.
What’s more, app installs that we acquired through lookalike ads made up for 73% of the total app installs we acquired as part of the campaign.
How do you identify your target audience?
- Analyze Your Customer Base and Carry Out Client Interviews
- Conduct Market Research and Identify Industry Trends
- Analyze Competitors
- Create Personas
- Define Who Your Target Audience Isn’t
- Continuously Revise
- Use Google Analytics
What are the Google audiences in dv360
Google Audiences are lists of users with an identified affinity, life event, or recent purchase intent.
Audiences are created and maintained by Google.
What is the minimum number of people in a source audience to create a lookalike audience
Your source audience must contain at least 100 people from a single country to use it as the basis for a Lookalike Audience.
What can the audiences module in Display & Video 360 help you do
The Audiences module allows you and your teams to find meaningful insights at scale and immediately activate them in your campaigns.
We’re continuing to invest in advancing the audience capabilities of Display & Video 360 so you can expect more features in the future to help you reach your goals.
Which type of lookalike audience bears the closest resemblance to the seed audience
Choose your Lookalike type: Similarity: Smaller audience that has the closest resemblance to the seed audience.
Similarity is best for new Lookalike Audiences and lower-funnel conversion goals. Similarity is also recommended for advertisers that have strict requirements for their target audience.
How do I find my competitors target audience
Use Your Competitors Customer List to Identify Target Customers. One of the easiest ways to get a quick understanding of the type of customers your competitors are targeting is by checking out their customer list.
More often than not, these lists can be found on the homepage or subpages of their website.
What are 3rd party audiences in DV360
Third-party (DMP) audiences The types of third-party audiences that you can set up within DV360 will depend on the third-party platform your organisation is using, Alike Audience for example, uses mobile device IDs (something that Google does not allow) for more precise targeting.
What is first party audience in DV360
First-party audiences can be customers from your CRM, DMP, Floodlight Remarketing, or Analytics 360 lists.
They can also come from engagements on Youtube, Google Ads, and Search Ads 360.
Google Analytics 360 audiences are available in DV360 for remarketing based on many parameters.
What is third party audience in DV360
Third-party (DMP) audiences As part of its functionality, DV360 allows advertisers to also connect third-party platforms such as data management platforms (DMPs) to sync more granular, third-party audiences into DV360.
Why is the audience size of a lookalike audience important
A smaller lookalike audience is more targeted. Your ad will be seen by fewer people, but they’ll also be more closely aligned to the characteristics of your current customers or fans.
Target specific demographics.
How do I target YouTube on my dv360?
- Navigate to your advertiser’s Settings
- Find Channels & URLs and click Edit
- Click on the YouTube URLs section
- Enter up to 65,000 YouTube URLs to exclude
- Select Exclude
- Click Apply
How many emails do I need to create a lookalike audience
Minimum emails for Lookalike Audience Just know that the minimum number of emails of the lookalike source audience is 100.
According to Facebook, you need about 1,000 to 50,000 emails to create an effective Lookalike Audience.
How do you build personas and their concurrent audiences on platforms like DV360?
- From your Display & Video 360 advertiser, go to the Audiences > All Audiences > Combined tab
- Select the combined audience you want to edit
- Make your changes
- Click Save
What are the 3 types of audiences that you can target on Facebook
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
Citations
https://mightyhive.com/data/production/s3fs-public/inline-files/Display%20%26%20Video%20360%20Audiences%20%20Quick%20Reference%20Guide.pdf?QK4LoQi9_9Nbl8i8a1sxIylbc00lNiZv
https://developers.google.com/display-video/api/guides/audiences/types
https://iprospectgmp.co.uk/blog/audiences-in-dv360-whats-what
https://www.ppchero.com/what-is-a-google-audience-and-how-are-audiences-determined/
