Product classification organizes products into four categories based mostly on consumer buying behavior, similarity to competing brands, and price range.
Classifying products helps marketers develop strategies that target consumers’ specific needs.
Why is Philip kotler called father of marketing
Kotler “literally” wrote the book on marketing. He published the first true book on the principles of marketing and later on marketing management.
What is Philip Kotler’s advertising
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor” [2, p.
58].
What is the product mix of Samsung
Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones Accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.
TV/AV – Samsung Television, Accessories, Audio and Video accessories.
What are the impacts of Pantawid Pamilyang Pilipino Program 4ps to the beneficiaries
The program increased enrollment of young beneficiary children, and the attendance of children aged 6-17 years old.
Pantawid Pamilya also increased access to maternal and child health services and improved the health-seeking behaviors of beneficiaries.
What are the 7 types of product
Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.
Why are the 7 P’s important
Why are the 7 Ps important? The seven Ps are important because they can help you plan and lead discussions about a business’ marketing practices, whether the company sells products, services or both.
This means if you’re marketing a service or product, you can consider the seven Ps to help you sell it effectively.
What are basic products
basic products means products intended for export after processing into processed products or into goods; goods intended for export after processing shall also be regarded as basic products, Sample 1Sample 2Sample 3.
What is a product Philip Kotler
Philip Kotler: “A product is anything that can be offered to a market for attention, acquisition, use or consumption.
It includes physical objects, services, personalities, place, organizations and ideas.”
What is the main purpose of Pantawid Pamilyang Pilipino Program
The main goal of the Pantawid Pamilyang Pilipino Program is to break the inter-generational cycle of poverty by fostering change In behavior among parents to invest in their children’s (and their own) future (health, nutrition, education] because low schooling and high malnutrition rate are strongly associated with
Is Pantawid Pamilyang Pilipino Program effective
Social protection programs, Pantawid included, have cushioned the poor from the adverse impacts of various shocks the country experienced over the past six years.
A study estimates that the program has led to a poverty reduction of 1.4 percentage points per year or 1.5 million less poor Filipinos.
What is Philip Kotler theory
Philip Kotler, an economist, devised a model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs.
The model also recognises that products are merely a means to satisfy customers’ varying needs or wants.
What did Philip Kotler say
“I think it is harder to be a market leader than a market challenger.”
“I would rather improve my business every day than depend on a breakthrough every year.”
“If every department only does its own job well, the company will fail.” “If it takes three years to develop the product, it won’t be the right product.”
Citations
https://en.wikipedia.org/wiki/Marketing_mix
https://english.ckgsb.edu.cn/knowledges/philip-kotler-interview-four-ps-marketing/
https://ppcexpo.com/blog/4ps-and-4cs-of-marketing
https://blog.hubspot.com/marketing/what-is-marketing
