- Define the issue and the decisions that you need to make
- Gather data and identify key factors, trends and uncertainties that may affect the plan
- Develop a scenario planning template
- Develop scenarios
- Evaluate the scenarios
- Plan accordingly
What is smart in digital marketing
Examples of digital marketing objectives The objectives you decide on for your digital marketing need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).
Which of the following are the 5S benefits of digital marketing?
- Sell – Grow sales
- Serve – Add value
- Speak – Get closer to customers
- Save – Save costs
- Sizzle – Extend the brand online
What is the latest trends in digital marketing?
- Influencer marketing
- Omnichannel marketing
- Artificial intelligence
- Video Marketing
- Long-form content
- Social media shopping
- Progressive web pages
How do you do a 5 Cs analysis?
- Analyze your company
- Analyze your customers
- Consider your competitors
- Review your collaborators
- Analyze your climate
Who invented Race framework
So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to ignore.
Created by Dr Dave Chaffey is the co-founder and content director of online marketing advice publisher Smart Insights.
What are KPI for digital marketing
Digital marketing KPIs are measurable values that a marketing team uses to track whether or not they are achieving their objectives.
KPIs are laser-focused on a target or objective, like increasing revenue or website referral traffic, and outline the goals and activities to achieve it.
Which is better SWOT or Pest
A PEST analysis is designed to be simple. It is outward-looking but does not consider internal factors, which can have a more significant effect on the health of the business.
SWOT analysis offers a more comprehensive study of both internal and external factors affecting your business.
What are the 6 Pestel factors
In particular, PESTEL reflects the names of the six segments of the general environment: (1) political, (2) economic, (3) social, (4) technological, (5) environmental, and (6) legal.
What is an example of a KPI
This is a useful touchstone whenever you’re considering whether a metric should be a key performance indicator.
SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.
What are environmental analysis tools
An environmental analysis is a strategic analysis tool to identify all of the external and internal factors that can affect a company’s performance.
The purpose is to assess the level of risk various environmental factors pose as well as the business opportunities they present.
What is digital marketing measurement
Digital marketing metrics are the key performance indicators (KPIs ) used to measure the success of a business’s marketing efforts online.
The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms.
References
https://www.indeed.com/career-advice/career-development/5-cs
https://www.digitalmarketer.com/digital-marketing/digital-advertising-strategy/
https://vaughntan.org/understanding-the-strategic-situation
https://www.listaintl.com/articles/5-benefits-of-5s-implementation-in-the-workplace/
https://www.cleverism.com/company/nike/
