- Consider your overall business strategy
- Identify your target clients
- Research your target client group
- Develop your brand positioning
- Develop your messaging strategy
- Develop your name, logo and tagline
- Develop your content marketing strategy
- Develop your website
What makes a brand successful
Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point.
Demonstrate the value that your company provides for the customer, and how that value is created.
What makes a brand unique
The more prevalent and unique a brand is, the more recognition and loyalty it earns.
And recognition + loyalty = profit. Part of maintaining and protecting a brand’s distinctiveness is the consistent use of its core elements, which include logos, colors, typography, mascots, taglines and advertising style.
What are the 5 brand personalities
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and sophistication.
Customers are more likely to purchase a brand if its personality is similar to their own.
Why is brand image so important
A good brand image can help a company establish credibility within its industry. It requires earning the respect of consumers and competitors through quality, consistency and honesty.
There are many ways that brands establish credibility such as: Being honest with consumers.
What are elements of a brand
Brand elements are the unique aspects of your brand, like name, logo, color schemes, etc, that create a cohesive, recognizable image for your business and extend into everything you create.
Branded elements also help you stand out from your competitors.
Why brand strategy is important
Eye-catching, meaningful, and memorable brand elements foster greater recognition and connection among customers. Over time, this relationship develops into one of trust.
Branding strategy is the catalyst by which customers understand, purchase, and eventually come to rely on a particular company or product.
How do you develop a brand voice?
- Clarify your company’s mission and vision
- Define your values and culture
- Consider your competitive advantage
- Identify your target audience
- Review existing content to see if you can identify an existing voice
- Imagine your brand as a person
- Identify your goals regarding tone
What are 5 popular slogans?
- Disneyland: “The happiest place on Earth.”
- Nike: “Just do it.”
- Old Spice: “The original
- De Beers: “A diamond is forever.”
What is Coke’s competitive advantage
The company derives its competitive advantage from extensive production facilities, providing economies of scale and strong distribution channels that cater to a large customer base across all consumer demographics.
What are examples of tone of voice?
- Formal tone
- Informal tone
- Humorous tone
- Serious tone
- Optimistic tone
- Motivating tone
- Respectful tone
- Assertive tone
References
https://www.advergize.com/marketing/25-starbucks-slogans-today-years/
https://www.investopedia.com/terms/b/brand-identity.asp
https://merlinone.com/brand-identity-examples/
https://quantumepay.com/how-to-get-loyal-customers/
https://proofbranding.com/what-is-brand-identity-and-why-is-it-important/
