- Determine your topic and goals of your campaign
- Decide on the modality you will use to disseminate the information
- Identify your supporters
- Engage community leaders and develop champions
- Create a Media strategy
What is awareness funnel
The first stage of the buyer’s journey is classified as the awareness stage and is used to make these consumers aware of your brand and what products or services you have to offer them.
The entire process of the buyer’s journey can be classified as a sales funnel.
How do you measure success of awareness campaign
Before running an awareness campaign, figure out your baseline for website traffic. Then, measure your website traffic during and immediately after the run of your campaign and compare the figures.
If traffic increases it can be inferred that your awareness campaign was successful.
What is a content strategy plan
A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals.
A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
Say your business goals include increasing brand awareness.
How do you attract people on social media?
- Be a follow-worthy brand
- Use automation
- Focus on customer service
- Promote your social media accounts
- Actively engage
- Watch the competition
- Know what’s being said on social media
- Establish your social media voice and tone
How can you use technology to raise awareness?
- Online quiz
- Media buying
- Digital ads
- Social media
- Online toolkits
- Local partnerships
- Brand videos
- Interactive module
What should I post at the awareness stage?
- Blog posts
- White papers
- Webinars
- Videos
- E-books
- Infographics
- Social Media
What are the 3 components of content strategy
Industry experts will tell you that an effective content strategy must have three core elements to be successful: brand focus, user experience, and content distribution.
How would you use social media to bring more attention?
- Hold contests
- Include a visual with every post
- Share more video
- Be proactive in listening to and responding to your online community
- Change your Page profile photos and cover photos
- Give people a reason to follow you
- Encourage tagging
- Use hashtags to get found
What are the stages of awareness?
- Stage 1: Unaware
- Stage 2: Pain Aware or Problem Aware
- Stage 3: Solution Aware
- Stage 4: Product Aware
- Stage 5: Most Aware
Who has the best content strategy?
- 1) Single Grain
- 2) Tuff Growth
- 3) Fresh Egg
- 4) Clockwork Media
- 5) Eleven Miles
How do you bring awareness to a cause?
- Host fundraising events
- Organize educational events
- Set a world record
- Be consistent
- Design and distribute swag
- Boost social media awareness
- Produce content others find valuable
- Make informational pamphlets
Citations
https://www.askattest.com/blog/articles/brand-awareness-metrics
https://kineticsequence.com/how-to-judge-the-success-of-an-awareness-campaign/
https://www.outbrain.com/blog/brand-awareness/
