- The company’s resources
- The degree of product variability
- The product life cycle
- Market variability
- Competitors’ marketing strategies
What are the 4 targeting strategies?
- Mass marketing (undifferentiated marketing)
- Segmented marketing (differentiated marketing)
- Concentrated marketing (niche marketing)
- Micromarketing
What are the 3 types of audiences
3 categories of the audience are the lay audience, managerial audience, and expert audience.
For running a successful business, you need to promote and sell your products to a targeted and valuable audience.
What are the most essential 7 M’s in marketing
Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.
What are the four types of audiences?
- Friendly
- Apathetic
- Uninformed
- Hostile
How do you grow your market?
- Do Your Research
- Build a Sales Funnel
- Increase Customer Retention
- Participate in Networking Events
- Practice Corporate Social Responsibility
- Form Strategic Partnerships
What are the 7 types of audiences?
- Neutral Audience
- Hostile Audience
- Uninformed Audience
- Expert Audience
- Business Audience
- Final thoughts
What are 4 types of behavioral segmentation?
- Usage and Purchase Behaviour
- Time-Based and Occasion
- Benefit Driven
- Customer Loyalty
What are the 5 main different segments for demographics
Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets for a business.
What are the 5 main different segments for demographics? The five main demographic segments are age, gender, occupation, cultural background, and family status.
What are 4 examples of psychographics?
- Personalities
- Lifestyles
- Interests
- Opinions, attitudes, and beliefs
- Values
What are 3 types of psychographics
3 types of psychographics. The main types of psychographics are interests, activities, and opinions.
You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).
Sources
https://www.investopedia.com/terms/m/marketing-plan.asp
https://www.yieldify.com/blog/demographic-segmentation-ecommerce-marketing/
https://edu.gcfglobal.org/en/thenow/what-is-targeted-advertising/1/
https://zeotap.com/blog/types-of-behavioural-segmentation/
https://www.linkedin.com/pulse/4-types-audience-your-speech-conor-neill
