- START WITH THE END IN MIND
- THINK BIG FROM THE START
- BUILD ON BRAND TRUTH
- PLAY AROUND WITH WORDS
- ADD SOME PERSONALITY
- USE ‘PARALLEL PROCESSING’
- LESS IS MORE
- THINK PROTECTION BEFORE YOU GO TOO FAR
What comes first marketing or branding
Branding is at the core of your marketing strategy, so branding must come first.
Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.
How does Apple brand their products
Marketing experts from all over the world state that the key to Apple’s success is its brand and has little to do with its products like the Macbook or iPhone.
The Apple brand is based on emotion and experience, which is reflected in the brands core values of imagination, innovation and design.
Can a company have 2 logos
Depending on your industry, a secondary logo can be vertical or horizontal. Alternate secondary logos tend to be stripped-down, stacked versions of your primary logo.
Your secondary logo is also known as an alternate logo.
Why is Coca-cola marketing so successful
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
How do you select brand name?
- Use the founder or inventor’s name (Hewlett-Packard)
- Describe what you do (Southwest Airlines)
- Describe an experience or image (Sprint)
- Take a word out of context (Apple)
- Make up a word (Google)
Is Best buy a category killer
Chains such as Barnes & Noble, Best Buy, Linens ‘n Things and Staples were considered category killers.
What is marketing mix 7 p’s
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
How do I sell my product on one line?
- Make it emotional
- Keep it short
- Use numbers
What is blanket family branding
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods; also referred to as a Blanket Brand.
What happens if a company has too many product lines
Unfortunately the more products you offer the costs in the supply chain, sales and marketing, development, and administrative processes become less streamlined and more expensive.
These increases in overhead are also only one part of the downside of uncontrolled product diversity.
What are the four types of logos?
- Wordmark
- Lettermark
- Brandmark
- Emblem
How do you sell to customers?
- Find customers
- Plan your approach
- Make initial contact
- Confirm specific customer needs
- Select the appropriate product or service
- Make the sales presentation
- Handle objections
- Close the sale
What are the six categories of new product?
- New-to-the-world Products (really new Products)
- New-to-the-firm Products (new Product Lines)
- Additions to existing Product Lines
- Improvements and Revisions to existing Products
- Repositionings
- Cost Reductions
How do you convince customers?
- Be natural and do not use scripts
- Ask about the clients’ well-being
- Use names while talking with a client
- Prove that your products are better than those offered by competitors
- Keep initiating further conversation
- Specify the positive characteristics of the customer
- Act on emotions
How do you sell a product that is not selling?
- Clearance and Seasonal Sales
- Remarket the Product
- Bundle Products
- Offer a Basic and Premium Level of the Same Item
- Set Up a New Digital Marketing Campaign
- Act on Customer Feedback
- Understand the Cycle of Your Product
Can I use a logo that is not trademarked
Logos don’t even need to be registered as trademarks to be protected under current law.
This means that using someone else’s logo without permission, even if it’s unregistered, is against the law.
How do I become a good strategist?
- Whole brain thinking
- Create a vision
- Define objectives
- Be flexible
- Intuitive
- Students of life
- Take mental breaks
- Seek advice
What is a good size for a logo
Ensuring you have the highest quality image will create an optimal user experience. In general, for online purposes, your logo size should be under 200 KB.
The larger your image file is, the heavier it is, which makes it more challenging for websites.
What does the term FDI stand for
What is Foreign direct investment (FDI) According to the IMF and OECD definitions, direct investment reflects the aim of obtaining. a lasting interest by a resident entity of one economy (direct investor) in an enterprise that is. resident in another economy (the direct investment enterprise).
Sources
https://visualobjects.com/branding/blog/brand-partnerships
https://www.thenewsminute.com/article/government-eases-fdi-single-brand-retail-what-means-indian-market-108045
https://publir.com/blog/2021/11/what-is-multi-brand-strategy-and-how-do-companies-evolve-such-strategies/
