- Identify your presentation goal
- Align your brand presentation with other branding elements
- Make the most of emotions
- Don’t get stingy with your brand presentation slides
- Get creative with your presentation slides
What are the 4 types of brands
What Are 4 Types of Brands? There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.
What are the 12 brand archetypes
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What is Pepsi brand personality
The dominant brand personality for Pepsi was excitement. Paired samples t-test results showed that the dominant brand personality of Pepsi would be transferred to the consumer, followed by sincerity and ruggedness, which is in contrary to what was found for Coca Cola.
What is a brand pyramid
A brand pyramid is a simple visual framework that outlines a brand’s identity and market positioning.
Creating one allows you to help your team communicate your brand’s essence, personality, core functionality, and emotional and material benefits.
What is Apple’s brand image
Executive Summary. Apple is a strong brand that stands for high prices and stylish technological products.
Its core values, innovative easy to use, different and stylish in design contributes to the image of the brand: innovative but managable products for people who „think different“.
What is Puma brand personality
PUMA is joyful, athletic, performance merging sports and fashion to create a community for people with an active lifestyle.
PUMA is fun and playful, passionate and colourful according to its red image. PUMA is both feminine and masculine, though its perception leans towards masculinity.
What are the six brand elements?
- Brand voice
- Brand identity
- Brand promise
- Brand values
- Brand targeting
- Brand positioning
What are the brand pillars?
- Purpose
- Perception
- Identity
- Values
- Brand Experience
- Purpose
- Perception
- Identity
What are the 7 brand elements?
- Purpose-driven
- Unique
- Knows its target market
- Stays on-brand at all times
- Authentic
- Thick-skinned
What are the 3 C’s in marketing
THE THREE Cs – STRATEGIC MARKETING It consists of the company, the customer, and the competition, which are the three critical components to creating a successful strategy.
What is the 4 C’s in marketing
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).
What are the 5 values?
- INTEGRITY
- RESPECT
- RESPONSIBILITY
- SPORTSMANSHIP
- SERVANT LEADERSHIP
What are the 7 positioning strategies?
- Product characteristics or consumer benefits
- Pricing
- Use or application
- Product process
- Product class
- Cultural symbols
- Competitors (relation to)
What are the 3 C’s of positioning
This article explains why you must understand the 3 Cs of successful positioning—your customer, channel, and competition—as well as you understand your B2B product, service, solution, or company.
References
https://www.thebrandingjournal.com/2022/06/brand-values/
https://www.modernpostcard.com/knowledge/articles/successful-branding-five-key-elements-and-one-mantra
https://frasercommunications.com/blog/why-its-important-to-have-strong-brand-values
