- Gather new material
- Thoroughly work over the materials in your mind
- Step away from the problem
- Let your idea return to you
- Shape and develop your idea based on feedback
What are the 3 stages of creative process?
- Preparation: This first stage is all about gathering information
- Incubation: At this stage, you take a step back from the problem and allow your mind to wander to let it contemplate and work the problem through
- Illumination: This is the third stage
What are the 5 stages of creative process
The creative process involves critical thinking and problem-solving skills. From songwriters to television producers, creative individuals generally go through five steps to bring their ideas to fruition—preparation, incubation, illumination, evaluation, and verification.
What are the characteristics of research?
- Empirical – based on observations and experimentation
- Systematic – follows orderly and sequential procedure
- Controlled – all variables except those that are tested/experimented upon are kept constant
- Employs hypothesis – guides the investigation process
What are the 5 components of creativity
Sternberg has proposed that creativity has five components: expertise, imaginative thinking skills; a venturesome personality; intrinsic motivation; and a creative environment that sparks, supports, and refines creative ideas.
What are the 5 stages of creativity?
- Stage One: Preparation
- Stage Two: Incubation
- Stage Three: Illumination
- Stage Four: Evaluation
- Stage Five: Verification
What are the basic factors to consider in the market research?
- Is the target market worth anything for my business?
- Is the target market manageable enough?
- Who will I be fighting to attract the target market?
- What do I want out of my market research in the first place?
- Do I need help doing my market research?
What are the stages of research methodology?
- Step 1: Identify and develop your topic
- Step 2 : Do a preliminary search for information
- Step 3: Locate materials
- Step 4: Evaluate your sources
- Step 5: Make notes
- Step 6: Write your paper
What are the barriers to creativity?
- Lack of Autonomy
- Unclear Direction
- Fear
- Inadequate Resources
- Functional Fixedness
What are four major components in the creative process?
- Stage 1: Preparation
- Stage 2: Incubation
- Stage 3: Illumination
- Stage 4: Verification
What are the six working phases of the creative process
The creative process is not well understood and consists of six working phases, inspiration, clarification, distillation, perspiration, evaluation and incubation.
During a particular piece of creative work each phase should be experienced many times, in no set order, sometimes for a very short time.
Who developed the 5 steps model of the creative process
Young’s Five-Step Model Of Creative Process are as follows: James Web Young, the former Vice President of J Walter Thompson, developed one of the most popular approaches to creativity in advertising.
What are some useful creativity tools?
- Mind Mapping/Brainstorming
- The Checklist
- Six Thinking Hats
- Lateral Thinking
- Random Word Generation
- Word Association
- Picture Association
- Change Perspective
What are the 4ps of creativity
These 4P’s are: Person: understanding the traits, characteristics or attributes of the creative person; Process: describing the operations or stages of thinking used in the creative process; Press: examining the nature of situations and its context within the creative press (or environment) and the Product: identifying
What are 4 types of advertising?
- Display Advertising
- Video Advertising
- Mobile Advertising
- Native Advertising
What is an example of analytical research
Examples. Examining the fluctuations of U. S. international trade balance during 1974-1995 is an example of descriptive research; while explaining why and how U.S. trade balance move in a particular way over time is an example of analytical research.
What are the six strategies to attract customers?
- Offer quality products
- Cultivate good people skills
- Know your customers
- Use attractive packaging
- Let customers try samples
- Be willing to change
What are the qualities of a good advertisement?
- It’s promotional
- It’s persuasive
- It’s part of an overall marketing strategy
- It’s targeted
- It’s an investment
- It’s original
- It’s creative
- It’s consistent
What are the four components of market analysis?
- Competitor Analysis
- Product Evaluation
- Market Analysis
- Customer Understanding
What are the 4 types of research methods
Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.
Why is effectiveness important to advertisers
Advertising effectiveness helps brands determine if their ads are hitting the mark with their audience, and whether they’re getting the best returns.
This enables them to measure the strengths, weaknesses and ROI of specific campaigns, so they can adjust accordingly.
What is the five P’s
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE.
Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.
Read on to find out more about each of the Ps.
Sources
https://www.researchgate.net/publication/257946313_Research_on_Creativity
https://journals.library.ualberta.ca/ari/index.php/ari/article/view/27370
https://www.britannica.com/topic/creativity
https://www.lyfemarketing.com/blog/types-of-marketing-strategies/
https://www.marketingweek.com/marketing-culture-of-creativity/
