- Start with your strategy
- Identify your data
- Collect and analyze your data
- Let the data guide your decisions
What is the most common type of analytics
90% of organizations today use descriptive analytics, the most basic form of analytics.
How do you Analyse digital data?
- Sales Revenue
- Customer Retention Rate
- Social Media Engagement
- Cost Per Click
- Site Traffic
- ROAS
- Conversion Rates
- ROAS measures the amount of money spent on advertisements in comparison to the amount of money made on sales directly linked to advertisements
How do you acquire digital customers?
- Define Your Business Strategy
- Pre-estimate Customer Acquisition Cost
- Create Your Target Market
- Decide on Right Acquisition Channel
- Hire Trained and Talented Staff
- Build Optimizable Web Pages
- Use Content Marketing to Acquire Customers
What’s one way marketers can use data to improve marketing performance
For example, marketers can use data to distribute ads and marketing campaigns across channels effectively.
Instead of guessing during media planning and buying, marketers can leverage data to produce targeted marketing campaigns which are consistent and aligned with consumers.
What is ROI in marketing
What is marketing ROI? It’s the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.
ROI is short for return on investment.
How big data can help marketing
The 360-degree view from big data allows marketers to present customer-specific content when and where it is most effective to improve online and in-store brand recognition and recall.
Big data allows you to be the Band-Aid of your product category even if you don’t have the marketing budget of Johnson & Johnson.
Do digital marketers work from home
Just like with other tech roles, many digital marketing jobs allow you to work from home and earn a higher salary than you might in other junior positions.
Landing a digital marketing job is one of the most direct ways for tech newcomers to start working in the industry.
What are the three core elements of analytics
However the challenge can be made easier by categorising the analytics into three basic elements.
Descriptive (what has happened?), Predictive(what is likely to happen?) and Prescriptive (what should we do about it).
Which is best tool for data analysis?
- R and Python
- Microsoft Excel
- Tableau
- RapidMiner
- KNIME
- Power BI
- Apache Spark
- QlikView
What are the four stages of data analysis process
But it’s not just access to data that helps you make smarter decisions, it’s the way you analyze it.
That’s why it’s important to understand the four levels of analytics: descriptive, diagnostic, predictive and prescriptive.
What are the 5 types of data?
- Quantitative data
- Qualitative data
- Nominal data
- Ordinal data
- Discrete data
- Continuous data
What are the 7 analytical methods?
- ANALYTICAL METHODS
- 7.1 BIOLOGICAL MATERIALS
- 7.1.1 Internal Strontium Measurements
- 7.1.2 In Vivo and In Vitro Radiostrontium Measurements
- 7.2 ENVIRONMENTAL SAMPLES
- 7.2.1 Field Measurements of Radiostrontium
- 7.2.2 Laboratory Analysis of Environmental Samples
- 7.3 ADEQUACY OF THE DATABASE
Sources
https://whataftercollege.com/business-analytics/digital-analytics-vs-data-analytics/
https://www.projectpro.io/article/types-of-analytics-descriptive-predictive-prescriptive-analytics/209
https://advertising.amazon.com/en-gb/blog/marketing-metrics
https://www.klipfolio.com/blog/how-to-get-started-with-data-driven-decision-making-in-marketing
