- Create a “Thank you” page (Menu > Marketing > Website > Landing Pages)
- Create the landing page (Menu > Marketing > Website > Landing Pages) and the website form (Menu > Marketing > Lead Capture > Forms)
- Create a CTA (Menu > Marketing > Lead Capture > CTA)
What is a Hubspot portal
A customer portal is a home behind a login where customers can view, open, and reply to their support tickets.
Typically, customers can access the customer portal via the knowledge base, but you can also share a link to the portal directly with your customers.
What does HubSpot integrate with
HubSpot and Salesforce’s integration is a bridge between your marketing database and your sales database, allowing activity and information to move seamlessly between the two.
With the HubSpot Salesforce integration, your sales team will consistently have the most up-to-date leads from your marketing team.
How do I use gated content in WordPress?
- Place a form on a landing page
- Deliver the content as a lead magnet after a form is filled out
- Embed a form with relevant content inside a blog post of the same category
- Create a user registration form that lets logged-in users view your content
How do I set up a knowledge base in HubSpot
In your Hubspot account, navigate to Service > Knowledge Base. In the upper right, click Create article.
In the article editor, enter a title and subtitle, then write the body of the article.
In the rich text toolbar, you can apply limited formatting and add assets like videos, links, and images.
How do I create a sandbox in HubSpot
Create and manage sandbox accounts In your HubSpot account, click the settings settings icon in the main navigation bar.
In the left sidebar menu, select Sandboxes. To create a new sandbox, click Create standard sandbox in the upper right.
On the Create sandbox screen, under Sandbox name, enter the name of the sandbox.
What is gated content
Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them.
The form may just ask for the user’s name and email address or might demand more details, typically about their jobs and organizations.
How do I upload documents to HubSpot
In your HubSpot account, navigate to Sales > Documents. Click Upload new document, then select the import source for your file.
Make sure your file adheres to the file type and size restrictions.
How do I connect my HubSpot to my website?
- In your HubSpot account, click the settings settings icon in the main navigation bar
- In the left sidebar menu, navigate to Website > Domains & URLs
- Click Connect a domain
- Select the type of domain you want to connect:
- Click Connect
Is there a client portal in HubSpot
Connected to your shared inbox, your customer portal keeps ticket conversations going between customers and reps, offers access to your company’s knowledge base, and can be customized to create an optimal customer experience.
What are the key components of a landing page hubspot?
- Headline that grabs the visitors attention
- Relevant image that is relevant to your audience
- Lead form that sits above the fold to capture visitors’ information
- CTA that is action-oriented and compelling
- Copy and description that informs and entices your visitor to complete your form
What type of content should be gated
Typically, it’s content that is extremely valuable to the user, above and beyond a traditional blog post.
Long-form content guides like ebooks and whitepapers are often gated. Other things like templates, checklists, webinars, or even newsletters might be gated.
How do I create a UTM in HubSpot?
- Navigate to your Analytics Tools
- Open the Tracking URL Builder
- Open the Tracking URL form to create a new UTM code
- Fill in each attribute of your UTM code and click “Create.”
- Use the shortened link in your marketing campaign
- Measure your success
What is create gated content
What Is Gated Content? Gated content is any content that your visitors can access only after providing their information.
In most cases, this means an email address. Some have played with the idea of requiring social media follows or likes in exchange for content, which is a viable, but less utilized strategy.
Can you gate content on WordPress
Adding gated content to WordPress is simple, and you can do it in four steps: Build up your website’s following.
Decide what your gated content will include. Use a plugin such as Simple Membership to restrict access to the gated content.
What is a Hubspot playbook
Using Playbooks in HubSpot In a broad sense, a playbook is collection of tactics or methods that a person or team relies on to do their job.
HubSpot’s playbooks tool gives you a place to store these methods and tactics so that they can be accessed from your CRM records right when they’re needed.
When should you gate content
You should consider gating a piece of content only if your brand awareness efforts are already going well, you’re getting the traffic volumes you want, your landing pages and sales material are excellent, and your business’s primary need is to convert more incoming traffic into leads.
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How do you market gated content?
- Craft content that links to your gated content landing page
- Send an email blast
- Add a call to action on your homepage
- Repurpose parts of your gated content into other assets
- Set up a paid promotion
- Optimize old content on your blog
- Give it to your sales team to use
Can you use HubSpot CTAs in externally hosted content
HubSpot CTAs can be used on both HubSpot and non-HubSpot pages. Use HubSpot CTAs on your external site to attract and convert leads.
Before embedding CTAs on your external site, ensure that the HubSpot tracking code is installed on your pages.
In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
Is HubSpot knowledge base free
HubSpot’s Help Center provides free tools and training to help businesses and individuals grow.
It has a Knowledge Base section that provides tons of knowledge to readers in the form of user guides, quick answer documents, HubSpot user groups, and community discussions.
What is a subdomain HubSpot
Subdomain: This is the first part of the domain. For example, if a URL was ‘go.mywebsite.com’.
The subdomain would be ‘go’. Brand Domain: The brand domain is positioned between the subdomain and top-level domain.
For example, if a URL was ‘go.mywebsite.com’, the brand domain would be ‘mywebsite’.
How do I create a CTA in HubSpot
Create a CTA. In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
Click Create CTA.
Should you use gated content
Content without a gate can improve trust with prospects because it removes roadblocks to valuable information.
It’s a trade-off, though, because although ungated content can increase views, lead generation can suffer if you’re not utilizing contact capture.
Can you have multiple knowledge bases in HubSpot
In HubSpot, you can create knowledge base articles in multiple languages and organize them in multi-language groups.
What is a gated landing page
What is a “gated” landing page? Gated landing pages allow Boost to place valuable information about your listing (like the address, extra property info, and photos) behind a form that requires landing page visitors to provide basic contact information before they can access it.
How many domains can I connect to HubSpot
You can added unlimited domains to the account. However you can only set one to be the primary.
Does gated content still work
Gating off content is still a perfectly valid strategy for gathering leads and subscribers.
The important thing is to ensure you deliver genuine value – and this means giving away something better than a reader will find for free elsewhere.
Does Google crawl gated content
Search Engines and Gated Content Unfortunately, gated content doesn’t help to drive search engine traffic as Google can’t crawl content that you’ve placed behind a form.
What is the difference between website page and landing page in HubSpot
Unlike site pages that provide overviews of your company or product, landing pages focus specifically on converting leads for a distinct offer.
These pages normally have no navigation except for the CTA, as external links deter customers from the page’s goal.
How do I add HubSpot CTA to WordPress?
- Open the post or page where you’d like to include the CTA
- Click the Text tab to the right of the content box
- Paste the CTA embed code into the HTML of your page, wherever you want the CTA to appear
- Hit the update / publish button when your page is ready
Can you upload PDF to HubSpot
In HubSpot, you can upload files to the files tool and use them in your HubSpot content.
Once uploaded, your images, fonts, audio files, PDFs, and other files will be hosted on HubSpot’s content delivery network servers.
Citations
https://bryankramer.com/3-best-lead-generation-methods-for-b2b-companies/
https://knowledge.hubspot.com/social/connect-your-social-media-accounts-to-hubspot
https://knowledge.hubspot.com/account/set-up-a-hubspot-sandbox-account
https://community.hubspot.com/t5/Blog-Website-Page-Publishing/Gated-content-in-a-blog-post/m-p/436264
https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/
