- Send an email broadcast
- Engage with your community
- Pay to promote
- Reach out on social media
- Connect with influencers outside of social
- Ask to include your content
- Write for others
What marketing content gets the best results?
- Blog Posts
- Long-Form Content
- Podcasts
- Email Newsletter for Lead Nurturing
- Video
- Authoritative Content
- Infographics
- How-To Guides
How do you spread your content?
- Social Media Awareness
- Email Promotion
- Mastermind Groups
- Interviews
- In-person Connections
- Referrals
- Directories
What are 5 examples of marketing?
- Get on the Phone and Cold Call
- Send a Punchy Newsletter
- Search Engine Marketing
- Meeting Customers at Trade Shows
- Product Placement in Entertainment
How do you create a social media content strategy?
- Setting Goals for Your Content
- Know The Profile of Your Audience and When You Should Post
- Choose the Right Social Platform(s)
- Plan Social Content and Choose Formats
- Create a Content Calendar
- Publishing Your Content
- Analyze and Measure Your Content’s Performance
What should be your KPI as a content marketing manager and why?
- Number of content marketing pieces published per week
- Organic website traffic
- Session-to-contact rate
- Sales opportunities generated from inbound (SQLs)
- Average length of sales cycle
- Ranking for important keywords
- New sales attributed to content marketing
How do you promote organic content?
- Search engine optimization
- Email marketing
- Social media
- Live promotions, like events or webinars
- Influencer networks
- And, let’s not forget, the good ol’ fashioned word of mouth
What are your top content marketing goals and challenges?
- Producing high-quality content
- Generating content consistently
- Prioritising content expertise
- Understanding different buyer personas
- Producing content in suitable formats
- Measuring content ROI
Which phase of content promotion should be done first
In fact, audience research is the first step in any marketer’s content marketing process.
How do I market my articles?
- Tweet it
- Post on LinkedIn
- Post on Facebook
- Social media video: the one-minute commercial for your content
- Ask for quick engagement on these social posts
- Leverage employee advocacy
- Help the sales team share it with prospects
- Share again, with mentions
How do you create a content strategy?
- Define your goal
- Conduct persona research
- Run a content audit
- Choose a content management system
- Determine which type of content you want to create
- Brainstorm content ideas
- Publish and manage your content
How do I promote my website content?
- Solidify your website SEO
- Take advantage of email marketing
- Start a blog
- Try guest blogging
- Harness the power of social media
- Submit your site to online directories
- Post on forums
- Reach out with outreach marketing
What is a good content strategy
A good content strategy considers a KPI, and then works towards reaching it. It is a roadmap that plans out the exact steps that need to be taken in order to reach that goal.
But of course, even with all the best planning and execution, sometimes, content campaigns don’t meet their KPIs.
What are the 4 C’s of marketing management
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).
How do you promote an online campaign
Promote your online contest on key social media networks for your target audience, for example, Strava, TikTok or Twitch.
Turn your employees into brand ambassadors. Promote your campaign to newsletter subscribers. Convert anonymous website and blog visitors with banners and pop-ups.
What should a content plan look like
A content plan determines the content you hope to create and sets expectations for how it should be created.
Your content plan will outline who’s responsible for making the content, what the content’s purpose is, and how the content will impact your overall content strategy.
What are some ways you can promote your content after it gets published?
- Send an Email Broadcast/Newsletter
- Setup Push Notifications
- Promote Content on Social Media the Right Way
- Use Tools to Automatically Share Your Blog Post
- Paid Promotion Through Ads
- Generate More Backlinks
- Sign Up on Pinterest
- Participate in Q&A
What is a 10X content pillar page
10X Content Pillar Page More often implemented, 10X pillar content is a single web page that completely deconstructs every aspect of your core topic.
A 10x page is simply 10 times better than any other resource out there covering that topic.
It’s ungated content with unlimited possibilities.
How do I create a content strategy blog?
- Document Everything About Your Content Strategy
- Give Your Blog a Clear Objective
- Decide What Content Will Live on Your Blog
- Define Your Blog Audience
- Research the Market and Competition
- Conduct Keyword Research
- Establish Your Blog’s Voice
How do you become a content strategist
To become a content strategist, you’ll need at least five years of experience as a digital content manager, web writer or content editor.
In addition, a bachelor’s degree is required. Common majors include English, journalism, communications, marketing creative writing, technical writing and information management.
What is high performing content
High-Performing Content is Shareable Shares are a measurable way of determining how well a blog post is performing.
Additionally, getting shares means getting your name out there, expanding your reach, and, ultimately, building links.
What are the 5 promotion strategies
Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and sales promotions.
What are the 4 key things to look for in a piece of media content?
- A topic that addresses consumer pain points
- Discovery keywords to help your content be found
- A clear call to action and defined user intent
- A message that can be shared across multiple mediums
What are the 5 content pillars?
- Understand your audience
- Map the content to the sales cycle
- Create the content
- Promote content
- Measure and analyze
How do I promote my campaign?
- 4 easy ways to promote your campaigns
- 4 easy ways to promote your campaigns
- Enable social sharing
- Post your campaign to your social sites
- Promote your signup form on social media
- Use the follow or social block in your campaign
What 4 pillars are important in SEO
The four pillars of SEO technical SEO: How well your content can be crawled and indexed. content: Having the most relevant and best answers to a prospect’s question. on-site SEO: The optimization of your content and HTML. off-site SEO: Building authority to ensure Google stacks the deck in your favor.
How many content pillars should you have
Well, while there are no set rules on how many content pillars you should have, we think three to six content pillars can create a nice balance.
Within that, your content pillars might vary by channel. Your content pillar may not even be a topic.
Who is known as father of marketing management
Philip Kotler, the Father of Modern Marketing, Will Never Retire.
What is 4p strategy
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.
How do you create a B2B content?
- Identify Your Audience and Their Needs
- Use Micro-Targeting to Narrow Down Your Focus
- Research Competitors in Your Niche
- Define Your Goals
- Create Multi-Layered Content
- Measure Your Results
- Prioritize Link Building and Collaboration
References
https://www.adweek.com/performance-marketing/content-marketing-is-not-about-content/
https://contentmarketinginstitute.com/articles/5-pillars-successful-content-marketing/
https://arcticmeta.com/blog/how-to-use-content-marketing-to-grow-your-business/
https://www.targetpointsinc.com/what-is-digital-content-marketing/
https://contently.com/2020/05/07/4-steps-sell-content-marketing-your-boss/
